【全哥爱分享】我的最新作品，快来一睹为快！

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小博啊

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最近这几年啊

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不光是烈酒的声音很差

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你觉得啤酒的生意怎么样也不好

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对啤酒公司啊全部腰斩

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你比如说国内的这些啤酒公司啊

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青岛啤酒啊

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华润啤酒啊

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重庆啤酒啊

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00:00:14,480 --> 00:00:15,320
打了个3~4折

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嗯包括美国的啤酒公司

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比如说巴菲特曾经重仓的啊

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新客品牌

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你也打了个4~5折

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你知道为什么啤酒的生意这么差吗

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你觉得为啥

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我觉得是它的成本增加

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但是他的嗯嗯零售价没有增加

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对还有原因是什么

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还有就是年轻人不喝酒

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年轻人喝的少了

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年轻人的就是喝的调酒比较多啊

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喝其他的酒比较多

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但是呢今天我来了一个新酿酒厂

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你觉得这家公司的产品卖的怎么样

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很好呀

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对这家公司叫monkeys啊

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你看monkeys他主打什么产品

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你知道吗

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他主打高浓度的啤酒

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我喝了一小杯

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有100ml就把我喝晕了啊

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嗯你知道他的啤酒

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和这个传统的啤酒有啥区别吗

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他这个他他一年只生产6000桶

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没错他只做6000桶

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他就得说啊

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他只做1000桶

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这夫妻俩呢还是个博士

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有专门做这种好喝的高浓度的果香味的IPA

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而这个啤酒呢它是非常非常浑浊

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你看啊很浑浊

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而且里面有果香

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喝起来之后哈哈一杯就倒

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度数太高了

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我就搞了一杯

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我就喝晕了

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但是它的口感就是很浓郁

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很润滑

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而且它很香

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而且呢它就像它就像你吃了粮食一样

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它不像那种水皮啊

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所以你像青岛啤酒啊

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华润啤酒啊啊包括雪花

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还卖那种水啤

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喝起来之后没有味道啊

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就跟喝凉水一样

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但这种不是这种一口酒

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就等那一瓶这100ml啊

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它的浓度啊等于那500ml

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你知道他这个卖多少钱吗

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呃嗯五块没错

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就是你看他一年做6000桶嗯

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但他一桶的平均单价呢达到1500美金

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所以这家公司呢

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一年呢销售额能达到900万美金

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但你知道正常的啤酒公司

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那一桶的话卖多少钱吗

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应该顶多几十块吧

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两百两百美金

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就是这个酒的平均的单价

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是普通啤酒的七倍以上

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比如说莫德罗

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昨天我们去吃饭啊

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我喝了瓶莫泽罗

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就那个嗯那个酒头多少钱呢

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大概就是878美金吧

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就一大瓶一大只的啊

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但是这个呢这一小杯100ml就五块多美金

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500ml是不是将近30了

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所以这就是这家公司的奥秘啊

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就是他做一个小众的高客单的极高品质的产品

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他为什么不扩张呀

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嗯因为他不想扩张吧

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因为它扩张的话

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他怕这个酒啊在存储运输过程里面变味

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像这种酒吧

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你就是新机

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比如我刚接出来口感很好

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放一段时间了

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不好喝是吧

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你要添加防腐剂之类的

93
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不好喝了

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所以你看他只做鲜脾直营现炒现酱

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所以实际上他的这种用户都是什么用户

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他是线稿

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线稿都是用PI爱好者哈

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很多人呢当他催款产品的时候

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很多人坐飞机专门飞过来

100
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为了品鉴他的酒

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还要托人运回去

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为啥嘞

103
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他每出一款酒啊

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基本上瞬间就抢光

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而且他是限量

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所以你发现没有啊

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就是以后这个体育公司应该做什么的商业模式

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像他一样没错

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像他一样就做好的

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做精准人群的

111
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然后做这种特别的直营的啊

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不要为了量去牺牲品质

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更不要做那种大众化的价格蛋子

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你觉得还有必要卖那种一块两块的啤酒吗

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没错你应该是的30美金500ml对吧

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你这这一一瓶基本上把人喝倒了

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所以反而这样的话是不是生意更好啊

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所以这就是啤酒公司想转型啊

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必须要学新的商业模式

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就像他的走

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