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最近汽车圈地震了
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原因是新能源车龙头比亚迪
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在618即将来临之际
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主动降价
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在原本价格已经具有竞争力的基础上
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进一步大幅降价
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这些价格和车辆素质放在一起
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看起来可以用魔幻来形容
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一个B级佳的车
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秦脸L有360影像
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有座椅通风加热
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有前麦弗逊
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后多连杆悬挂
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有L2级别支架
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还有天窗
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只卖不到10万
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在过去是真的想都不敢想
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再以比亚迪汉为例
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由于多次在滴滴专车上坐过这款车
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我认为这车在空间
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内饰上不亚于其他合资C级车
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在三电系统上也不亚于特斯拉model3或Y
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但是价格可以直接干到15.48万
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这还是没有计入1.5万元
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国补的价格
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如果计入此项
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则落地价只要13.98万
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虽然很多人都说这个车是网约车
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专车的标配
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所以怎么怎么不好
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但我不认同这个说法
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不是因为技术原因
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而是因为基本逻辑和常识
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我觉得做人做事都不能双标
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我们不能一边说外国某个车型
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在当地成为出租车或网约车的热门车型
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就说这车皮实耐用
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另一边又说国产某个车型成为网约车就很low
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需要声明
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我这里绝对不是在给b yd做广告
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相反我认为这次超级降价不会是短期行为
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所以作为消费者
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不必因为看到一次活动就心血来潮
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用情绪来决策消费
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因为在中长期
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无论是比亚迪还是其他车厂
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新能源汽车的价格百分之百还会下降
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比亚迪这样的优惠活动可能会长期化
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或者在618后
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以其他活动或补贴的形式长期化
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只是成本下降
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技术进步以及内卷式竞争带来的必然路径
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说到成本
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我们要看新能源车的最重要上游碳酸锂
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由于新能源车最大的单一成本就来自于电池
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电池在纯电车的生产成本中
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能占到1/3的成本
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因此关系到电池成本的碳酸锂价格
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可以直接影响新能源汽车的价格
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然后看碳酸锂价格
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你就可以理解
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为什么这些年新能源车大幅下跌了
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过去短短两年时间
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碳酸锂价格从24万元每吨
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下跌到现在的6万元每吨
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相当于拦腰斩了两次
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这大幅降低了电池的生产成本
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而碳酸锂持续下跌的主要原因是
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新能源车电池的供大于求
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虽然近两年来
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全国新能源车销量仍在较快增长
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但碳酸锂生产速度增长
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远远快于新能源车的销量增速
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因此价格持续走低
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除电池外
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加上各大厂商造车工艺进步
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规模化
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自动化生产推动下
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其他部件生产成本的稳步降低
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新能源汽车的成本本身就是在不断下降的
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我们作为消费者
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可以以相同甚至更低的成本
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享受到相同品质甚至更好的车
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但代价是车企因为降价而出现内卷式竞争
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导致各家车企的利润越来越薄
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这从比亚迪寄出这次大降价后
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比亚迪自己和其他各家
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新能源车厂的股价都大幅下跌
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就可以看出
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资本市场对新能源车行业的内卷加剧
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多少感觉到一些不安
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宏观来看
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在2025年一至4月
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中国汽车产量同比增长12.9%
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至1017.5万辆
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但整个行业利润却下降了5.1%
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这意味着
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每辆车的平均利润
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在一年时间里下降了近20%
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然而现在比亚迪的降价只是一个开始
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后续其他厂商为了应对销售压力
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一定会跟进降价
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因为谁不降谁就会被卷掉市场份额
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因此哪怕牺牲短期的利益
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也要保住自己的市场占有率
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因此作为个人投资者
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我自己是不会投资新能源汽车行业的
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任何一家公司的
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但我绝对不反对消费者去消费他们的产品
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因为作为投资者
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你就是成为内卷家具的车企股东
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但作为消费者
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你享受的就是极致内卷下高性价比的产品
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在这种强烈对比下
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怎样选择更符合利益是毋庸置疑的
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这些年中国的房价
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房租车价
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人力等价格不涨反跌
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换一个角度看
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你可以理解为这些商品或服务的价格没有下跌
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而是人民币的购买力在增长
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在这之前的20年绝对是没有人敢相信的
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当时中产和富裕阶层手上存到了一点钱
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就急着要去投资
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大头不是买房
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就是买股票
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生怕手上的现金贬值
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但这几年来情况完全反了过来
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不投资的人
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哪怕存活期都成了财务上的赢家
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投资的人
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特别是投资买房的人
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资产则经历了巨大的下跌
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因此我们看到一个令人欣慰的现象
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但在出口竞争力和本币购买力的支撑下
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人民币对美元并没有出现贬值
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就像过去的日元一样
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虽然90至00年代
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但日元对美元并没有贬值
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反而信用增加成了全球避险货币
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如今人民币的信用基础
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是中国无数劳动者的勤劳
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和全门类成熟的产业链供应链
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因此尽管以房价为代表的大类资产表现不佳
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但人民币仍是好的货币
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保房价or保人民币
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显然后者更加符合国家和大多数国民的利益
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我们在两年多以前的往期主题
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迎接通缩
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当物价和收入都不在上涨中
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就提到未来
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我们似乎看不到有哪些商品或服务
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在中国有大幅涨价的基础
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工业品价格
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中国产能巨大
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决定价格难以大幅上涨
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能源价格
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新能源产业快速发展
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光伏核电氢能将一个个突破
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成本更低
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且有助于压低传统化石能源价格
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粮食价格
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中国自产粮食连年增产
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农民收入不高
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出口创汇之下
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还能进口到更多粮食
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吃饭的成本不会大幅增加
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劳动力价格
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中国丰富的人力资源带来内卷
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再加上大量老龄人口
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迫于生计
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不得不广泛参与就业
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很多行业的劳动力价格不增反降
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而就在当时主题发布的2023年4月
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疫情开放后的第一波
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楼市小阳春正在如火如荼进行
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我仍然清楚地记得
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各路自媒体当时以通胀为噱头
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煽动观众
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对于现金贬值的恐慌和焦虑
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诱导读者上车买房
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而且这些观点当时是主流
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现如今情况又如何了呢
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现在我们看到的房价租金
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汽车手机人力等价格的下降
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以及各种电商和外卖补贴
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就证明了我们当时看上去小众的观点
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最近我从日本旅游回国
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感觉在中国打车就像不要钱似的
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另外我昨天还叫了一份农耕记的外卖
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农家一碗香
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一共17块
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这是我买到过的历史最低价
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我现在的感叹是
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如果你无法阻挡通缩
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那就享受通缩吧
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在近期的另一则主题
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工业怪物对普通人意味着什么
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我们重点谈过在当代中国
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如何享受这样一个工业强国带来的福利
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感兴趣的朋友也可以参考
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如果你喜欢本期视频
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希望可以点赞关注
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支持一波
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这将对我有很大的帮助