实业梦品牌梦

1
00:00:00,420 --> 00:00:02,799
很多兄弟以为我只做价值投资啊

2
00:00:02,799 --> 00:00:04,459
实际上我是个创业者

3
00:00:04,459 --> 00:00:06,580
我是按照巴菲特的理念啊

4
00:00:06,580 --> 00:00:08,218
像投资一样创业

5
00:00:08,218 --> 00:00:10,039
像创业一样投资

6
00:00:10,039 --> 00:00:12,400
我在美国呢目前有三个品牌啊

7
00:00:12,400 --> 00:00:14,900
一个做日用品的啊

8
00:00:14,900 --> 00:00:16,379
就是电器类的哈

9
00:00:16,379 --> 00:00:18,269
还有两个做保健品的品牌

10
00:00:18,269 --> 00:00:19,730
今天呢我给大家看一下

11
00:00:19,730 --> 00:00:22,009
我的保健品品牌的生产全过程啊

12
00:00:22,009 --> 00:00:23,388
red more啊

13
00:00:23,388 --> 00:00:24,149
红月亮

14
00:00:24,149 --> 00:00:25,548
这就是我的品牌啊

15
00:00:25,548 --> 00:00:27,048
啊中国有个蓝月亮

16
00:00:27,048 --> 00:00:28,269
我叫红月亮

17
00:00:28,269 --> 00:00:30,370
对这个品牌我也是费了很多心事

18
00:00:30,370 --> 00:00:31,589
然后做出来的啊

19
00:00:31,589 --> 00:00:33,670
实际上我从22年做投资之后呢

20
00:00:33,670 --> 00:00:37,539
我是根据巴菲特的价值投资逻辑

21
00:00:37,539 --> 00:00:39,738
然后做出来顶尖商业模式啊

22
00:00:39,738 --> 00:00:41,560
第一个就做了乳飞啊

23
00:00:41,560 --> 00:00:43,679
卤肥酱卤卤肥的茶大家都很多人体验过了哈

24
00:00:43,679 --> 00:00:46,829
就是完全定位成高端啊

25
00:00:46,829 --> 00:00:49,030
专专门服务的这个粉丝和会员嘛

26
00:00:49,030 --> 00:00:51,009
啊其实卖的还是非常好的

27
00:00:51,009 --> 00:00:51,789
复购率极高

28
00:00:51,789 --> 00:00:53,549
几乎零退货啊

29
00:00:53,549 --> 00:00:56,350
基本上呢也不不做任何的流量推广啊

30
00:00:56,350 --> 00:00:57,509
已经算是走出来了

31
00:00:57,509 --> 00:01:00,579
那我在美国呢又注册了两个保健品牌啊

32
00:01:00,579 --> 00:01:01,918
有一个去年的卖家刘英啊

33
00:01:01,918 --> 00:01:03,039
还有刚刚卖的很好

34
00:01:03,039 --> 00:01:05,879
但是呢我认为呢它的产品呢还是太重

35
00:01:05,879 --> 00:01:06,519
太大众化了

36
00:01:06,519 --> 00:01:09,129
所以我今天呢又做了一款美妆之啊

37
00:01:09,129 --> 00:01:10,409
这是一个台湾的原料啊

38
00:01:10,409 --> 00:01:11,609
是美国中产啊

39
00:01:11,609 --> 00:01:12,969
美国实验室做的配方

40
00:01:12,969 --> 00:01:16,209
然后呢今天呢正好产品做出来了

41
00:01:16,209 --> 00:01:18,790
给大家看看这个生产的过程啊

42
00:01:18,790 --> 00:01:21,709
这是装箱看装箱了

43
00:01:21,709 --> 00:01:24,359
hi有人喊你

44
00:01:24,359 --> 00:01:25,900
你看你看看

45
00:01:25,900 --> 00:01:29,959
这是这是装枪的过程啊

46
00:01:30,400 --> 00:01:34,620
这个呢是每一每一个都是认真的检测

47
00:01:34,620 --> 00:01:40,109
对每一刻都是经过了精心的筛选啊

48
00:01:40,109 --> 00:01:41,790
精心筛选另一种块

49
00:01:41,790 --> 00:01:46,680
因为里面呢它是它里面呢就是要戴口罩啊

50
00:01:46,680 --> 00:01:47,659
这是无停车间

51
00:01:47,659 --> 00:01:49,939
所以呢我就不进去了啊

52
00:01:49,939 --> 00:01:51,750
你们看一下它的生产流程

53
00:01:51,750 --> 00:01:53,549
还要经过很多的缓解

54
00:01:53,549 --> 00:01:57,450
这个产品的配方呢也是历时半年多啊

55
00:01:57,450 --> 00:01:58,730
在美国也找到实验室

56
00:01:58,730 --> 00:02:00,250
然后专门调研

57
00:02:00,250 --> 00:02:01,750
然后我自己呢拖了半年

58
00:02:01,750 --> 00:02:03,250
对我是自己吃完了啊

59
00:02:03,250 --> 00:02:05,590
我之前的很多兄弟想搞我

60
00:02:05,590 --> 00:02:09,349
我说在产品没有彻底的确定之前呢

61
00:02:09,349 --> 00:02:11,330
我是主厂批销市场的啊

62
00:02:11,330 --> 00:02:12,169
我给你吃过了

63
00:02:12,169 --> 00:02:14,250
所以我才吃梗啊

64
00:02:14,250 --> 00:02:17,379
这是的过程很仔细很认真

65
00:02:17,379 --> 00:02:20,780
每个细节经过严格的检查哦

66
00:02:20,819 --> 00:02:23,900
啊然后呢扣完产品之后呢

67
00:02:23,900 --> 00:02:26,219
还要再经历一遍啊

68
00:02:27,020 --> 00:02:30,199
出来之后还要经过一遍检测

69
00:02:30,199 --> 00:02:33,479
每一瓶每一瓶都给你检测

70
00:02:33,479 --> 00:02:36,900
确保他的每个细节都好热感

71
00:02:36,900 --> 00:02:39,240
美国的保健品要求非常高

72
00:02:39,240 --> 00:02:41,860
它是不到任何问题啊

73
00:02:41,860 --> 00:02:43,360
厂家都要挺有承担责任

74
00:02:43,360 --> 00:02:46,900
所以这人就是在美国跟中国不一样的地方对

75
00:02:46,900 --> 00:02:49,800
在中国的话是品牌存在责任

76
00:02:49,800 --> 00:02:52,370
美国是品牌方存在责任

77
00:02:52,370 --> 00:02:53,949
如果有问题的话

78
00:02:53,949 --> 00:02:58,840
请厂家的这种执照多处受影响啊

79
00:02:58,840 --> 00:03:01,340
啊这个是生产车间啊

80
00:03:01,340 --> 00:03:05,830
所以给大家讲的就是来美国呢不单单是投资啊

81
00:03:05,830 --> 00:03:06,949
一定要有一个品牌

82
00:03:06,949 --> 00:03:08,189
我为什么这么干啊

83
00:03:08,189 --> 00:03:09,939
很多人理解不了啊

84
00:03:09,939 --> 00:03:12,740
就是因为我发现巴菲特就这么干的

85
00:03:12,740 --> 00:03:14,599
巴菲特他也是个创业者

86
00:03:14,599 --> 00:03:17,180
你看他旗下的伯克希尔哈撒维啊

87
00:03:17,180 --> 00:03:18,180
原来做纺织的

88
00:03:18,180 --> 00:03:22,250
他有很多很多的很多很多的这个生意

89
00:03:22,250 --> 00:03:24,370
你去参加奥马哈尔股东大会的时候

90
00:03:24,370 --> 00:03:24,849
你可以看一下

91
00:03:24,849 --> 00:03:28,469
他有大概五六十家公司做鞋的哈

92
00:03:28,469 --> 00:03:29,210
做糖果的

93
00:03:29,210 --> 00:03:30,000
写实糖果

94
00:03:30,000 --> 00:03:31,060
做游艇的

95
00:03:31,060 --> 00:03:32,939
然后造这个啊

96
00:03:32,939 --> 00:03:34,280
非商用飞机的啊

97
00:03:34,280 --> 00:03:35,360
飞机租赁的啊

98
00:03:35,360 --> 00:03:37,519
很多很多的房车的啊

99
00:03:37,519 --> 00:03:39,590
还有各种各样的洗浴用品

100
00:03:39,590 --> 00:03:41,189
所以呢我从巴菲特身上

101
00:03:41,189 --> 00:03:43,669
我就知道你一定不能离开创业啊

102
00:03:43,669 --> 00:03:45,439
然后第二个呢就是在美国呢

103
00:03:45,439 --> 00:03:47,639
你要想让家族传承的话

104
00:03:47,639 --> 00:03:49,080
那你就不能单纯的做投资

105
00:03:49,080 --> 00:03:50,520
因为巴菲特的孩子呢

106
00:03:50,520 --> 00:03:52,599
也没有继承巴菲特的投资能力

107
00:03:52,599 --> 00:03:55,120
但是呢巴菲特的这些产业他是可以考虑的

108
00:03:55,120 --> 00:03:55,560
你知道吗哈

109
00:03:55,560 --> 00:03:57,259
你看到基本都是巴菲特产业

110
00:03:57,259 --> 00:04:00,099
对啊你啊比如说李夫人啊

111
00:04:00,099 --> 00:04:01,120
这个家居用品

112
00:04:01,120 --> 00:04:03,129
包括这个啊

113
00:04:03,129 --> 00:04:04,650
包括这个珠宝店啊

114
00:04:04,650 --> 00:04:05,370
保鲜珠宝

115
00:04:05,370 --> 00:04:07,250
我去奥马哈专门看过生意

116
00:04:07,250 --> 00:04:09,330
都做了百五六十年啊

117
00:04:09,330 --> 00:04:10,770
b four都做了五六十年

118
00:04:10,770 --> 00:04:12,430
但是呢现在生意还是很好

119
00:04:12,430 --> 00:04:13,930
所以你看我来美国之后呢

120
00:04:13,930 --> 00:04:14,930
我自己去做品牌

121
00:04:14,930 --> 00:04:16,529
当然我也考虑过并购啊

122
00:04:16,529 --> 00:04:18,449
前两天我还研究了这些啊

123
00:04:18,449 --> 00:04:19,389
果汁啊之类的

124
00:04:19,389 --> 00:04:20,528
但是呢我觉得并购呢

125
00:04:20,528 --> 00:04:23,769
实际上不如这个自己做的踏实哈

126
00:04:23,769 --> 00:04:24,798
自己开发产品

127
00:04:24,798 --> 00:04:26,238
然后自己把品牌做起来

128
00:04:26,238 --> 00:04:28,319
然后呢啊能够传承啊

129
00:04:28,319 --> 00:04:30,418
能够给孩子做好资产的沉淀啊

130
00:04:30,418 --> 00:04:33,060
这个过程呢实际上是呃非常快乐的

131
00:04:33,060 --> 00:04:34,540
所以你看我的想法呢

132
00:04:34,540 --> 00:04:37,040
就是还是要聚焦于实业是吧

133
00:04:37,040 --> 00:04:39,930
然后呢在这个发现实业的过程里面

134
00:04:39,930 --> 00:04:40,970
发现投资机会啊

135
00:04:40,970 --> 00:04:41,810
发现投资的机会的

136
00:04:41,810 --> 00:04:42,670
发现实业机会

137
00:04:42,670 --> 00:04:44,170
它是一个双向的过程

138
00:04:44,170 --> 00:04:45,379
所以你只有这样卖

139
00:04:45,379 --> 00:04:47,000
你才能实现基业常青

140
00:04:48,540 --> 00:04:49,420
共同繁荣

共 1 条，按点赞数排序。

采集完成，该视频无弹幕