亿级美元利润必须用资本逻辑

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现在的生意呢必须用资本

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品牌和产品的逻辑来做啊

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今天我来广电煤厂来提货啊

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就是很多兄弟问我

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小强哥

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你已经很有钱了

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然后呢你也在投资上收益还不错

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那你为什么还要坚持做品牌做产品呢

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很多人理解不了啊

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我刚才讲过一个逻辑啊

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就是从一个人一部手机

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一个亿到一个人又不属于1亿美金

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还有财富的要生

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你要靠什么呢

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财富的要升

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一定靠的是你的价值

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而不是价格

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举个你俩例子啊

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我一个人一部手机赚一个亿很容易

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但是我赚1亿美金就很难

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为什么1亿美金很难呢

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因为你也知道啊

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比如说你按那2万的客单价对吧

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然后呢1亿美金7亿人民币

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那你要干多少呢对吧

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3.5万

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3.5万人什么概念呢

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每天要100多个人

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对不对

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每天要100多个人

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你能干的完吗

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你肯定干不完的

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对不对

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但是呢如果你做品牌

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你把你的品牌呢

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然后按照这个资本打法来做

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很容易实现

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那举个简单例子啊

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比如说今天我的品牌呢右转

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按照1亿美金的销售额

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那如果我自己上市

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或者说呢有一个资本方跟我合作

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他给我的估值呢就是1亿美金

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我为什么现在做的很起劲啊

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我给大家讲个真实的案例啊

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就这两天有好几个上市公司

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就是生物制药方面的公司啊

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联系我

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小强哥哎

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你想不想合作

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是因为他的公司也很值钱吧

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啊小100亿美金吧

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说如果你想合作的话

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你每销售额每小每销售一美元

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我就给你对应一美元的估值

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直接现金啊

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因为他公司很有钱嘛

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直接现金

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所以现在资本市场的逻辑是什么呢

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就是他自己缺流水

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他自己缺业绩

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他自己缺品牌

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或者说产品的事业开发能力

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但是呢他希望收一个现成的

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比如说无论是医药公司

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无论是生物公司

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无论是这些啊

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这些嗯相关的啊

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医疗类的

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他们想扩张很难

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但是呢作为我们这些做品牌的零售呢

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想扩张很容易

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比如说我想做一个亿很简单呀

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那无非就是我现在我是IIP模式

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但如果我在做分销模式呢

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切片模式呢1亿太容易了

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因为我之前做互联安走多老啊

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第一年就过去了对吧

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后面的话每个月三五千万很轻松

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所以实际上呢我们做零售

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做品牌

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做工厂的人

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做供应链的人呢非常擅长做流水

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但他们真的做生物制药

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做研发啊

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他做实很难

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所以实际上这就是做投资的人

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和做实业的人有区别

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所以巴菲特为什么中间讲了句话很很经典

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他说我是一个创业者

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因为我是个好的投资人

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我是个好的投资人啊

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因为我是个创业者

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各位这就是核心问题

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所以今天呢一定不能把创业和投入呢分的太清

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如果你想赚大钱啊

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不赚小钱

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赚小钱很容易啊

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赚小钱的话

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你比如说我们现在打法是很很钱

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很简单呀

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不可能亏钱对吧

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想怎么干都行

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但是如果你想到大钱

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你要怎么办呢

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第一个你想的是什么

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就是你怎么样把你的品牌做好

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各位一定要做品牌

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为什么不要去做做销量呢

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对我们国内99%的电商人呢都走错了

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就是他只是做销量

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做销量呢

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你是你能卖货

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但是你不值钱

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为啥你打价格战嘛是吧

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你跟小米似的

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小米其实这公司也不会太值钱的

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因为你无论是美的格力

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海尔海信都是十倍PE1啊

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你看汽车类的丰田都是十倍PE1对吧

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你看国内的一些吉利啊

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长城啊也是视为P1

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就是他卖货很多

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但是为什么值钱很难呢

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值钱需要品牌溢价

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需要附加值

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那品牌价格附加值为什么难呢

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就是你得有一个品牌逻辑

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平白了意什么

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有故事

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有情感

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有内容是吧

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有长期的逻辑

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对不对

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这才是有文化对

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有溢价

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各位你要做的事

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不是说你要卖多少货

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而是你能够卖出溢价

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精准人群高

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复购满意度很高

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而且不需要广告费的品牌

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这真牛逼的各位

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因为你看现在呃A股的这些呃

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无论是化妆品公司呀

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生物调料公司啊

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都很便宜

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原因什么的

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他的销售额里面

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100块钱里面有70%是广告费投入的

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各位你可以去看一下啊

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我们做抖音啊

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做视频号

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做快手70%的销量来自于什么呢

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来自于广告费

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各位什么概念呢

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你的毛利80%

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你你投7%流量

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你剩下的只有10%

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什么意思啊

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你根本就挣不着什么钱呢

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所以实际上ROE最高的量在A股

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那就是白酒

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白酒的话啊

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茅台长期按一20%以上啊

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家电啊20%以上

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但化妆品呢就15%左右

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化妆品以八九十%的毛利啊

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为什么只有百分之实际的利润啊

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只有15%的ROE呢

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是因为它的毛利里面大部分都投广告费了

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但是你在国内做生意有个什么问题呢

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如果你的毛利很高

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然后你的广告费支出很高

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你的税收就会很高

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为啥呢

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因为广告费他没有办法抵扣

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他是你的费用

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所以说你最后呢你交的税还很高

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你交的税很高

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你的毛利很高

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然后呢你的费用很高

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最后你的净利润反而很低

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而且呢你的风险反而很大

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为啥呢

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因为你投70%

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这时候投75%

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所以这两年你看你看这些什么聚酯生物呀

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什么华西生物啊

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啊爱美克呀

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所有的医美的股价都暴跌

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打个一折两折

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所以这几年呢只要是投高毛利的公司就亏惨了

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但是如果你是高毛利加上IP模式

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加上思域模式的都赚大钱了啊

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我不知道大家有没有看

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这个化妆品里面有一些不靠偷牛的对吧

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靠产品取胜的依然利润很好

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各位这就是生意啊

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就是看似非常简单的一个生意模型

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实际上你把它做值钱其实不容易的

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但是一旦你按实行的逻辑来

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你在长期积累

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那就很简单

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所以我给大家演示的是怎么样

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一个人一部手机赚一个亿啊

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这几年看我视频的应该都能看到啊

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我这几年给大家当场演示啊

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然后呢我再用35年的时间

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这个演示怎么样一个人用不出去赚1亿美金的

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实际上为什么我要做这件事啊

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我跟大家讲我的初心啊

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我创业这是整整16年啊

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今年是20062026年啊

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是全职干生意

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干了16年

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加上2008年兼职做整整18年

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这18年呢实际上我一直在想啊

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就是我怎么样造自己财务自由

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然后第二个呢我怎么带着很多人财务自由

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然后第三个呢就是怎么样不用贷

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好像老段一样哈

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找到合伙人也可以实现财务自由

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实际上我第一个事就是35年时间实现了

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但是呢我在带人实现财务这个路上呢

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我一直没找到方法

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他为什么呢

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因为我带的都是我员工是吧

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他们可能是有车有房了

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但是呢财务自由这个事离他们很远

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但为什么

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因为他们都是一些执行岗啊

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我也帮他们培养成股东啊

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合伙人啊

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我都试图过啊

236
00:06:29,050 --> 00:06:30,500
但这个事非常非常难

237
00:06:30,500 --> 00:06:31,100
他为什么

238
00:06:31,100 --> 00:06:33,220
因为每个人的资质不一样啊

239
00:06:33,220 --> 00:06:35,720
资质就是他他可能擅长执行

240
00:06:35,720 --> 00:06:37,000
但他不擅长合伙

241
00:06:37,000 --> 00:06:38,079
合伙是什么状态呢

242
00:06:38,079 --> 00:06:38,959
就是大家要互补啊

243
00:06:38,959 --> 00:06:41,079
比如今天啊我来这个保健品厂啊

244
00:06:41,079 --> 00:06:41,720
我要去

245
00:06:41,720 --> 00:06:43,189
我要去把我的货发走

246
00:06:43,189 --> 00:06:44,689
实际上什么叫合伙呢

247
00:06:44,689 --> 00:06:46,350
就是这个合伙人呢

248
00:06:46,350 --> 00:06:48,589
他可能是在某个点

249
00:06:48,589 --> 00:06:50,050
比如他是帮我去发货

250
00:06:50,050 --> 00:06:53,139
但是他也同时也看到了很多潜在的机会啊

251
00:06:53,139 --> 00:06:56,538
比如说哎另外一个品牌发货量非常大对吧

252
00:06:56,538 --> 00:06:59,418
他也可以把这个哎发货量大的信息反馈过来

253
00:06:59,418 --> 00:06:59,939
说哎呀权哥

254
00:06:59,939 --> 00:07:02,160
你看呃人家那个产品卖的更好啊

255
00:07:02,160 --> 00:07:03,339
那个产品是什么功能啊

256
00:07:03,339 --> 00:07:04,500
谁谁家做的啊

257
00:07:04,500 --> 00:07:05,600
什么样的配方

258
00:07:05,600 --> 00:07:07,269
你看真正的合伙人

259
00:07:07,269 --> 00:07:08,149
他不是一个干货

260
00:07:08,149 --> 00:07:08,470
别的事

261
00:07:08,470 --> 00:07:09,629
比如说哎我要今天发货

262
00:07:09,629 --> 00:07:10,399
你帮我去发货吧

263
00:07:10,399 --> 00:07:11,160
那个比较合法

264
00:07:11,160 --> 00:07:11,720
那叫执行港

265
00:07:11,720 --> 00:07:12,399
那叫物流啊

266
00:07:12,399 --> 00:07:13,079
那叫司机

267
00:07:13,079 --> 00:07:14,439
但是真正的合伙人是什么呢

268
00:07:14,439 --> 00:07:15,920
就是他任何干一个事的时候

269
00:07:15,920 --> 00:07:18,310
他考虑的是哎我们怎么样办这个事儿

270
00:07:18,310 --> 00:07:19,769
大家能够担高多大

271
00:07:19,769 --> 00:07:21,009
这就是合伙人

272
00:07:21,009 --> 00:07:22,129
所以你要注意一下

273
00:07:22,129 --> 00:07:23,889
比如说你的公司你想找合伙人

274
00:07:23,889 --> 00:07:25,529
你一定不是找听话的

275
00:07:25,529 --> 00:07:26,689
一定不是找执行的

276
00:07:26,689 --> 00:07:27,939
但执行是个基础啊

277
00:07:27,939 --> 00:07:30,819
你早上是能够和你一起来

278
00:07:30,819 --> 00:07:32,379
把这个事业能做大的对吧

279
00:07:32,379 --> 00:07:34,420
这个大呢包含了规模越来越大

280
00:07:34,420 --> 00:07:35,259
利润越来越高啊

281
00:07:35,259 --> 00:07:36,420
股东服务越来越好啊

282
00:07:36,420 --> 00:07:37,420
品牌越来越长期

283
00:07:37,420 --> 00:07:38,100
而甚至来讲

284
00:07:38,100 --> 00:07:40,180
你看我现在我一个人赚那么多钱

285
00:07:40,180 --> 00:07:41,658
其实有的时候我觉得很无聊啊

286
00:07:41,658 --> 00:07:42,699
这这不是凡尔赛

287
00:07:42,699 --> 00:07:43,178
真的不是啊

288
00:07:43,178 --> 00:07:44,738
就是有时候我觉得很无聊是什么

289
00:07:44,738 --> 00:07:48,740
就是哎呀你轻松的在美国一年啊赚那么多钱

290
00:07:48,740 --> 00:07:51,949
但有的时候我觉得哎呀实际上你赚那钱干嘛呢

291
00:07:51,949 --> 00:07:52,470
对吧

292
00:07:52,470 --> 00:07:53,829
你你又你又不怎么花钱

293
00:07:53,829 --> 00:07:56,149
而且呢你又没什么花钱的兴趣爱好啊

294
00:07:56,149 --> 00:07:57,029
你只是想分享啊

295
00:07:57,029 --> 00:07:58,850
你投资理念有时候我也很无聊

296
00:07:58,850 --> 00:08:00,040
但我想如果这个事呢

297
00:08:00,040 --> 00:08:01,199
哎有有有一些人

298
00:08:01,199 --> 00:08:03,480
他是非常的能互补你的那种点啊

299
00:08:03,480 --> 00:08:05,339
比如说你你有产品和品牌能力啊

300
00:08:05,339 --> 00:08:07,139
他有分销和渠道开发能力啊

301
00:08:07,139 --> 00:08:09,459
甚至讲他有一个啊全渠道拓展能力啊

302
00:08:09,459 --> 00:08:10,620
甚至讲他知道你需要什么

303
00:08:10,620 --> 00:08:10,860
哎

304
00:08:10,860 --> 00:08:12,470
直接帮你补了对位

305
00:08:12,470 --> 00:08:13,910
这就是合伙人的状态

306
00:08:13,910 --> 00:08:16,009
实际上你说我现在缺啥呀

307
00:08:16,870 --> 00:08:18,250
真的不缺干活的

308
00:08:18,250 --> 00:08:19,430
缺我很需要合伙人

309
00:08:19,430 --> 00:08:20,029
你知道吗

310
00:08:20,029 --> 00:08:22,790
缺我现在储备的资源非常非常多

311
00:08:22,790 --> 00:08:24,829
就是我是一个校对的长期主义者啊

312
00:08:24,829 --> 00:08:27,129
就是我还是非常能储备的啊

313
00:08:27,129 --> 00:08:28,470
但是呢这个点在哪呢

314
00:08:28,470 --> 00:08:29,980
就是我能储备不假

315
00:08:29,980 --> 00:08:32,259
但是问题是我储备的有点多

316
00:08:33,759 --> 00:08:35,539
各位就是我是

317
00:08:35,539 --> 00:08:39,080
实际上我做了很多很多长期主义和储备的工作

318
00:08:39,080 --> 00:08:40,879
但是问题是什么呢

319
00:08:40,879 --> 00:08:42,429
就是我储备了这么多

320
00:08:42,429 --> 00:08:44,429
最终呢在变现的时候

321
00:08:44,429 --> 00:08:45,830
实际上哈哈哈哈

322
00:08:45,830 --> 00:08:46,909
就一个人变不过来

323
00:08:46,909 --> 00:08:47,659
你知道吗

324
00:08:47,659 --> 00:08:49,899
真的你看我有几百万粉丝是吧

325
00:08:49,899 --> 00:08:50,659
我想做任何品牌

326
00:08:50,659 --> 00:08:51,379
做这个产品

327
00:08:51,379 --> 00:08:53,299
分分钟一年做一个亿都没问题啊

328
00:08:53,299 --> 00:08:53,980
无论是酒啊

329
00:08:53,980 --> 00:08:54,500
茶呀

330
00:08:54,500 --> 00:08:55,340
很多很多的

331
00:08:55,340 --> 00:08:57,419
但是呢我也不希望说有个人说啊

332
00:08:57,419 --> 00:08:58,220
权哥我有这个产品

333
00:08:58,220 --> 00:08:59,000
你来帮我卖吧

334
00:08:59,000 --> 00:08:59,419
开玩笑

335
00:08:59,419 --> 00:09:00,259
我最不缺的产品

336
00:09:00,259 --> 00:09:00,940
我缺点什么呢

337
00:09:00,940 --> 00:09:04,059
就是他真正的知道我需要什么东西啊

338
00:09:04,059 --> 00:09:05,259
昨天有个兄弟卖茶的啊

339
00:09:05,259 --> 00:09:05,860
找我

340
00:09:05,860 --> 00:09:08,438
实际上他发过他的财以后

341
00:09:08,438 --> 00:09:09,639
他就说明他不了解我

342
00:09:09,639 --> 00:09:09,999
真的啊

343
00:09:09,999 --> 00:09:11,599
就是他发过来他的资料之后

344
00:09:11,599 --> 00:09:13,110
我说这哥们他肯定注意看了

345
00:09:13,110 --> 00:09:15,330
但他还是一个推销的推销的心态

346
00:09:15,330 --> 00:09:16,970
他只是想推销他的产品

347
00:09:16,970 --> 00:09:18,769
他从来没想过说我真的需要什么

348
00:09:18,769 --> 00:09:19,710
其实我有好酒

349
00:09:19,710 --> 00:09:20,600
我有好茶

350
00:09:20,600 --> 00:09:23,039
但是呢你怎么样从我的9号茶里面

351
00:09:23,039 --> 00:09:24,120
找到你的差异化

352
00:09:24,120 --> 00:09:26,059
包括我的人群里面更稀缺的东西

353
00:09:26,059 --> 00:09:28,200
就这个逻辑是非常非常难得的啊

354
00:09:28,200 --> 00:09:30,019
就是说到这一点非常非常难

355
00:09:30,019 --> 00:09:32,779
就是你可能是你在某个点上是吧

356
00:09:32,779 --> 00:09:34,159
你是你是懂的啊

357
00:09:34,159 --> 00:09:37,500
但是大概率呢整体他很难理解

358
00:09:37,500 --> 00:09:40,299
所以真正合伙人是他非常理解你的需求

359
00:09:40,299 --> 00:09:42,980
而且他还非常清楚的知道怎么样做

360
00:09:42,980 --> 00:09:43,940
能满足你的需求

361
00:09:43,940 --> 00:09:46,039
而且他非常清楚的知道他这么做

362
00:09:46,039 --> 00:09:47,899
对你和对他只有好处

363
00:09:47,899 --> 00:09:48,580
没有坏处

364
00:09:48,580 --> 00:09:50,179
就这个点是非常非常难的

365
00:09:50,179 --> 00:09:51,580
各位我不知道有多少人能理解啊

366
00:09:51,580 --> 00:09:53,149
就是反正我创业了

367
00:09:53,149 --> 00:09:53,909
前4年

368
00:09:53,909 --> 00:09:57,570
前5年纯粹是一个哎我说什么团队执行什么

369
00:09:57,570 --> 00:09:59,029
后面的4年五年

370
00:09:59,029 --> 00:10:00,610
我非常想培养一个产品经理

371
00:10:00,610 --> 00:10:02,649
想培养一个啊渠道分销经理

372
00:10:02,649 --> 00:10:04,309
想非常培养合伙人的时候

373
00:10:04,309 --> 00:10:05,720
连我的成天才只上了运营

374
00:10:05,720 --> 00:10:06,580
到后面呢

375
00:10:06,580 --> 00:10:09,080
当我有一天发现这个市场越来越激烈

376
00:10:09,080 --> 00:10:10,399
竞争越来越残酷的时候

377
00:10:10,399 --> 00:10:11,840
我已经没有办法培养人了

378
00:10:11,840 --> 00:10:13,120
就是今天这个市场

379
00:10:13,120 --> 00:10:14,879
各位这个人绝对不是培养出来的

380
00:10:14,879 --> 00:10:15,679
因为已经培养出来了

381
00:10:15,679 --> 00:10:18,169
各位今天的市场是有了AI

382
00:10:18,169 --> 00:10:19,769
这个AI非常聪明

383
00:10:19,769 --> 00:10:22,269
AI比95%到99的人聪明

384
00:10:22,269 --> 00:10:24,330
在这个时候为什么特别特别难培养人呢

385
00:10:24,330 --> 00:10:26,798
是因为AI有自学习能力

386
00:10:26,798 --> 00:10:28,178
但是普通人没有

387
00:10:28,178 --> 00:10:29,639
如果你没有自学习能力

388
00:10:29,639 --> 00:10:31,318
你会带来一个问题是什么呢

389
00:10:31,318 --> 00:10:33,929
就是AI比你聪明的时候

390
00:10:33,929 --> 00:10:35,330
那我们为什么不用AI

391
00:10:35,330 --> 00:10:36,809
为什么要用你对吧

392
00:10:36,809 --> 00:10:39,289
但第二个是我们是能够驾驭AI的

393
00:10:39,289 --> 00:10:41,450
但是呢我们有超越AI的一个能力是什么

394
00:10:41,450 --> 00:10:44,100
就是我们知道怎么样设计一个商业模型

395
00:10:44,100 --> 00:10:45,240
但是AI他不知道

396
00:10:45,240 --> 00:10:47,059
我们怎么样知道把这个事做值钱

397
00:10:47,059 --> 00:10:48,009
AI他不知道

398
00:10:48,009 --> 00:10:50,710
我们我们知道怎么样一步步的把这些想法呢

399
00:10:50,710 --> 00:10:52,289
通过时间沉淀来做出呢

400
00:10:52,289 --> 00:10:55,360
但是AI他也不知道AI它能实现价格

401
00:10:55,360 --> 00:10:56,639
但他实现不了长期价值

402
00:10:56,639 --> 00:10:58,039
因为它并不是人

403
00:10:58,039 --> 00:11:00,599
他没办法去长期像人一样思考问题

404
00:11:00,599 --> 00:11:02,198
所以这个呢就是给大家分享

405
00:11:02,198 --> 00:11:04,719
是说如果今天你也想创业啊

406
00:11:04,719 --> 00:11:05,818
想投资成功的话

407
00:11:05,818 --> 00:11:10,389
你首先对这个AI和人的区别做一个清晰的

408
00:11:10,389 --> 00:11:11,889
清晰的逻辑和思考

409
00:11:11,889 --> 00:11:14,169
然后像我一样用价值来指导价格

410
00:11:14,169 --> 00:11:16,720
各位价格是你买到的价值

411
00:11:16,720 --> 00:11:17,779
是你长期得到的

412
00:11:17,779 --> 00:11:19,899
就是你投资股票也是短期呢

413
00:11:19,899 --> 00:11:21,120
它是一个投票机

414
00:11:21,120 --> 00:11:23,428
那称重机长期的还是短期

415
00:11:23,428 --> 00:11:24,869
这个投票机长期是称重机

416
00:11:24,869 --> 00:11:26,428
就是你到底有没有实力

417
00:11:26,428 --> 00:11:27,349
到底有没有能力

418
00:11:27,349 --> 00:11:30,009
实际上最终感你只有通过长期才能实现

419
00:11:30,009 --> 00:11:31,529
所以如果说你能理解我这句话呢

420
00:11:31,529 --> 00:11:33,049
基本上投资就入门了

421
00:11:33,049 --> 00:11:35,809
而且呢赚钱的资门啊将你打开了

422
00:11:35,809 --> 00:11:37,269
各位加油吧啊

423
00:11:37,269 --> 00:11:39,820
我也希望能助力更多的投资人和创业者啊

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