想赚大钱懂游戏规则

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老段曾经说过呢

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他在国内呢他比较佩服马云啊

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就是因为阿里巴巴的企文化做的很好

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其实它背后的意义是什么呢

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就是步步高的文化做的也很好

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那文化好是好事还是坏事

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在昨天和两个阿里巴巴代理商交流的时候

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大家反复探讨的问题

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大家都认为洗脑过度一定是个坏事

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把人洗成奴才了

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实际上什么叫奴才

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什么叫洗脑啊

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我是作为步步高啊45年的员工

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加上出来试点经销商的给大家分享一下

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你看阿里巴巴当时洗脑做的很好

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那马云呢他是一个很强的感染力哈

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很强的领导力

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很强的领导者

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他当时讲了一个逻辑啊

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就是使命愿景价值观啊

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人才组织KPI讲的什么逻辑呢

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就是这个公司呢一定要有使命和愿景啊

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阿里巴巴说他要成为一家啊102年的啊

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受人尊重的企业啊

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让天底下没有难做的生意

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然后呢后来呢就是注册了很多的主流文化

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后来你发现阿里这个文化变味了

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然后呢大家开始人浮于世啊

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开始呢就是每个人都开始啊浮于半空啊

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不说真话

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然后呢只做给领导看

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然后呢不再像以前一样客户导向了

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那为什么阿里巴巴它会沦为一个二流的企业

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是不是因为他的文化变了呢

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实际上就是因为马云呢后面是吧

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精力也不在于公司啊

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开始充分收钱CEO

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然后慢慢的呢股份越来越少啊

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然后从原来的十几个点啊

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五六个点

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现在变成两个点

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这个时候呢他也没把企业当成自己的企业

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他当成股东的企业

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所以呢他的文化里面啊

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员工第一啊啊客户第一

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员工第二股东第三

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后面呢就是做阿里股东的

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基本上没有赚到钱的

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去年呢啊

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我在会员群里分享了阿里的这个变革啊

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用加价嘛

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把客户呢也放到第三位了啊

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员工呢也放到第三位了

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那谁放到第一位了呢

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股东当他把股东放第一位的时候

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问题来了

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他是提价

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然后让股东受益

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但问题是客户受伤

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还有员工呢也受伤

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慢慢的大家都不爱干了

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所以呢你发现文化这个事呢

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实际上很难有一个一直会非常好的文化

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它总是阶段性里面哎这个时候好

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下个时候不好

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所以大部分文化呢慢慢做着就成了累赘

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包括步步高也是一样的

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你看步步高最早时候我去步步高的时候

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那时候步步高的产品力很差

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品牌力很差

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那时候叫BBK嘛

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那我们的BBK做的最多的是什么呢

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就是天天去推销啊

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跑到这个乡村啊

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县城啊

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然后拿这个1000多的词典学习机去找经销商啊

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使劲讲啊

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然后经销商不愿意进货啊

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觉得没有好

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吉星诺亚洲好

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然后我们怎么办呢

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就帮他去卖货

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卖货

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没有人怎么办啊

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去终端给他薅人薅用户啊

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去学校里面发单页啊

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找学生找老师聊啊

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找家长聊啊

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说你孩子啊学习英语不好

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一定让他好好学英语

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我们这个学习机那就有他的学英语功能来

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我给你演示有多少词典啊

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多少啊价值呀

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然后呢通过这种方式呢

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然后把这个哈把消费者拉到终端

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然后呢周末给他成交

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然后客户呢哎终于发现卖了

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然后终于开始进货了

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然后我们再慢慢的把任务完成了

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实际上步步高在找品牌力不行的时候呢

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他是给到经销商非常高的毛利的

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给到25

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为什么呢

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那时候步步高奇特的观点啊

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说我们先让经销商赚钱

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他有动力去推广

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再让代理商赚钱啊

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他有能力去投入啊

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招人啊

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再让品牌方赚钱

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品牌力形成了

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所以呢你看这个事过了10年

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当VIVOOPPO小平台成为品牌真正的品牌的时候

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经销商没有利润的

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代理商没有利润的

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只有品牌方有利润

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这就是分配的逻辑

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就大家发现没有啊

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就是如果你想赚大钱

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你一定要把这个规则看明白

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就在这个规则里边

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你是受益的

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然后你就来

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你是吃亏的

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你就不要来

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比如说啊最早的时候那步步高端依赖代理商

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依赖经销商

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那给到最高利润的时候

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你这时候你就在

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那如果后面呢经销商没有价值了

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不不再给利润的时候

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你就要撤掉了

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你要干嘛呢

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你要成为品牌方的股东

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比如今天啊你做VIVOOPPO的经销商

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你就不如做VIVOOPPO的股东对吧

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你做茅台的经销商

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你就不如做茅台的股东

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为什么呢

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因为品牌方发现它的品牌力很强

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经销商没有话语权的时候

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他的品牌力已经足以影响消费者的时候

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他就不再把利润分给经销商了

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他把利润一定要涨到自己手里

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所以呢在一个分配体系里面

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你永远做到和分配者站在一块思考问题

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还包括我这两年我讲投资

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我经常讲的

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我说我是一个从经销商

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品牌方啊

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代理商哈

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在后面做工厂

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做品牌

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做研发

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做投资一路过来的

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我们在每个领域里面

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你都花了很多的功夫啊

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下了很多的力气

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然后呢投了很多努力

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但是收益呢并不是越努力收益越高

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而是在正确的时候努力收益高

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比如说在13年到17年啊

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VIVOOPPO手机急需要啊开拓渠道的时候

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给到经销商20点毛利的时候

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那我的时候就是是吧

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非常完美的时候

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我做了全国第一

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赚了最多的钱

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那一年可以赚未来10年20年的钱

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但到了19年呢

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品牌方开始发现经销商没有价值哈

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到处让奸商当炮灰的时候

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我一旦就让你走掉了对吧

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那亏钱跟我没关系

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赚钱我在这就是一个选择的逻辑

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各位

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所以这个所谓的趋利避害

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你就要占到游戏规则的一个分配体系

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就是谁来阻碍你的命运是吧

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谁来决定你的地位啊

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谁来主宰分配啊

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谁在把这个分配体系呢

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和这个江湖地位呢做排名

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这个时候呢

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你要想你怎么从这个分配体系的角度里面思考

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你的定位

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你在哪个阶段做什么事

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你把这个事想明白

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然后你在匹配努力

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这就叫选择大于努力

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各位

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所以你看我讲投资啊

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讲了这几年啊

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我给很多兄弟讲

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我说2023年啊

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我讲资产分配啊

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讲资产配置啊

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中股啊

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美股A股啊

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全球资产配置讲了大概有4年多

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我说该怎么样配置资产

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然后呢到到后来呢

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我就讲我说该怎么样配置仓位

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到今年呢我就讲你该怎么样理解不同的行业

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它的趋势对吧

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股东回报对吧

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然后前瞻性啊

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以及说你怎么样思考当下啊

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这种市场的乱象

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以及说情绪的乱象

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你把这些东西搞明白了

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然后你再来看你的整体资产

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你就很容易解决了

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你不要在乎一城的得失

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各位今天是一个打整体的时代

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什么叫打整体呢

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就是你的资产

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你好好拢一拢对吧

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你有房产啊

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你有这个股票啊

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你有黄金啊

222
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你有企业啊

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你有其他的租金啊

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就其他的啊事业呀

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你拢一拢

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你就想我整体啊年化能做到多少

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然后你做一个整体的配置对吧

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比如说这边啊这边好机会你挪挪到那边去

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这边好机会挪这样来啊

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这边呢不想干了

231
00:06:20,100 --> 00:06:20,540
想躺平

232
00:06:20,540 --> 00:06:21,740
你就做高股息啊

233
00:06:21,740 --> 00:06:24,019
这边呢你觉得啊行业很景气哈

234
00:06:24,019 --> 00:06:25,829
你可以做啊进攻仓位

235
00:06:25,829 --> 00:06:28,089
所以呢只有这种思考方法的人呢

236
00:06:28,089 --> 00:06:29,930
你才能够把握自己的命运是吧

237
00:06:29,930 --> 00:06:32,199
我从阿里巴巴讲到了这个步步高

238
00:06:32,199 --> 00:06:34,000
因为我做了阿里巴巴

239
00:06:34,000 --> 00:06:35,920
我从08年做淘宝C店啊

240
00:06:35,920 --> 00:06:36,819
一直做天猫

241
00:06:36,819 --> 00:06:39,699
到现在还在做着步阿里的生意整整做了18年

242
00:06:39,699 --> 00:06:41,660
那我很清楚阿里这些年的变化

243
00:06:41,660 --> 00:06:42,220
对不对啊

244
00:06:42,220 --> 00:06:44,500
从重视用户到不重视用户啊

245
00:06:44,500 --> 00:06:46,019
从重视员工到不重视员工哈

246
00:06:46,019 --> 00:06:47,500
从重视股东到不重视股东

247
00:06:47,500 --> 00:06:48,879
反反复复的在拉锯里面

248
00:06:48,879 --> 00:06:51,300
你永远站到最有最有益的一边对吧

249
00:06:51,300 --> 00:06:51,819
要步步高

250
00:06:51,819 --> 00:06:54,478
也是从重视经销商到不重视经销商对吧

251
00:06:54,478 --> 00:06:56,238
从重视员工到不重视员工啊

252
00:06:56,238 --> 00:06:57,879
从重视股东到不重视股东

253
00:06:57,879 --> 00:06:59,399
他这个过程呢总是在反复的

254
00:06:59,399 --> 00:07:00,278
总是在循环的

255
00:07:00,278 --> 00:07:01,639
总是在此是吧

256
00:07:01,639 --> 00:07:02,449
非死是吧

257
00:07:02,449 --> 00:07:03,230
此消彼长的

258
00:07:03,230 --> 00:07:06,569
那你怎么样让你自己成为这个规则里面受益方

259
00:07:06,569 --> 00:07:09,189
你怎么样在价值啊

260
00:07:09,189 --> 00:07:12,449
就是叫应该叫价值投资以及企业文化的框架下

261
00:07:12,449 --> 00:07:14,788
来思考自己的整体的仓位配置

262
00:07:14,788 --> 00:07:15,709
他投资的事

263
00:07:15,709 --> 00:07:17,608
难点在于说他是个立体的

264
00:07:17,608 --> 00:07:18,788
非常讲究逻辑的

265
00:07:18,788 --> 00:07:19,869
非常讲究啊

266
00:07:19,869 --> 00:07:23,180
整个这个啊分析的整体行业分析的

267
00:07:23,180 --> 00:07:26,160
一定要站到制高点来去做顶层建筑的对吧

268
00:07:26,160 --> 00:07:27,079
这个设计很关键

269
00:07:27,079 --> 00:07:29,199
你要看明白整体的东西

270
00:07:29,199 --> 00:07:30,519
谁决定你的命运

271
00:07:30,519 --> 00:07:33,040
那你就要分析他在怎么样情况下

272
00:07:33,040 --> 00:07:34,819
他会做什么样的决策对吧

273
00:07:34,819 --> 00:07:35,759
但是你还要避免一点

274
00:07:35,759 --> 00:07:36,970
你不要成为他的奴才

275
00:07:36,970 --> 00:07:38,529
就是当有一个人决定命运的时候

276
00:07:38,529 --> 00:07:39,350
你要想的是

277
00:07:39,350 --> 00:07:40,529
那他可以让我生

278
00:07:40,529 --> 00:07:41,379
他可以让我死

279
00:07:41,379 --> 00:07:42,579
所以你看看我这些年

280
00:07:42,579 --> 00:07:45,220
为什么每一次都能够顺利大逃亡是吧

281
00:07:45,220 --> 00:07:45,899
每次走过一座桥

282
00:07:45,899 --> 00:07:46,899
一扭头桥断了

283
00:07:46,899 --> 00:07:47,860
我正好顺利走过

284
00:07:47,860 --> 00:07:48,699
原因是什么呢

285
00:07:48,699 --> 00:07:51,189
因为我不相信绝对我命运的人

286
00:07:51,189 --> 00:07:52,149
就我不相信阿里巴巴

287
00:07:52,149 --> 00:07:53,108
我也不相信步步高

288
00:07:53,108 --> 00:07:53,668
我不相信

289
00:07:53,668 --> 00:07:54,348
我相信段永平

290
00:07:54,348 --> 00:07:55,069
但是我不相信步步高

291
00:07:55,069 --> 00:07:55,699
为什么呢

292
00:07:55,699 --> 00:07:57,100
段永平创立的步步高

293
00:07:57,100 --> 00:07:58,519
但是段永平不代表步步高

294
00:07:58,519 --> 00:07:58,980
步步高

295
00:07:58,980 --> 00:08:00,000
那也不代表段永平

296
00:08:00,000 --> 00:08:01,720
所以这就是核心问题对吧

297
00:08:01,720 --> 00:08:02,959
我做阿里巴巴做那么年

298
00:08:02,959 --> 00:08:03,959
我在阿里巴赚了很多钱

299
00:08:03,959 --> 00:08:04,680
实现了财务自由

300
00:08:04,680 --> 00:08:06,240
但是马云不代表阿里巴巴

301
00:08:06,240 --> 00:08:07,538
阿里巴巴也不代表马云

302
00:08:07,538 --> 00:08:09,538
其实他是一个他是一个产物

303
00:08:09,538 --> 00:08:11,499
各位他是一个很牛逼的产物

304
00:08:11,499 --> 00:08:12,538
就是没有马云

305
00:08:12,538 --> 00:08:13,298
还有张云

306
00:08:13,298 --> 00:08:14,240
还有牛云对吧

307
00:08:14,240 --> 00:08:14,920
没有段永平

308
00:08:14,920 --> 00:08:15,560
还有张永平

309
00:08:15,560 --> 00:08:16,120
还有李永平

310
00:08:16,120 --> 00:08:17,519
就是他是个产物

311
00:08:17,519 --> 00:08:20,490
这个时代呢他产生了这种啊这种牛逼的人

312
00:08:20,490 --> 00:08:22,490
这种这种哈伟大的人物

313
00:08:22,490 --> 00:08:24,490
但是他能决定什么呢

314
00:08:24,490 --> 00:08:25,769
他决定不了太多东西

315
00:08:25,769 --> 00:08:28,600
所以呢你永远把你的命运不要给到任何人身上

316
00:08:28,600 --> 00:08:29,600
不是他错了

317
00:08:29,600 --> 00:08:31,199
是时代在变的时候

318
00:08:31,199 --> 00:08:33,259
每一个人都要跟上时代的变化

319
00:08:33,259 --> 00:08:36,659
你只有把自己的位置摆清啊

320
00:08:36,659 --> 00:08:38,299
把这个市场看清哈

321
00:08:38,299 --> 00:08:39,659
把这个游戏规则看清

322
00:08:39,659 --> 00:08:41,240
再来看你的资产配置

323
00:08:41,240 --> 00:08:43,019
你就了如指掌啊

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