电商人真正出路

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到了2016年的时候

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我发现做电商死路一条

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为什么呢

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因为我到201617年

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我的公司已经做了七八个亿了

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但是我怎么做

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我发现这个商业模式最后一定走不通

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第一个呢就是同质化竞争太严重了

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基本上价格排名

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刷班成为这个电商的销售额主旋律

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而且你看那个所有人呐只会刷单投流

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那些运营根本沉淀不下任何能力

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所以当时我就很痛苦

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我说这样做下去

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这个公司肯定完蛋了

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所以呢我那时候就想转型啊

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我首先转型做工厂

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做外贸

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我想着把视野能快速全球化

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所以我从2015年做工厂之后

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16年开始做阿里巴巴国际站

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然后到了2018年做亚马逊

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我一直走的很早

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走在别人前面

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但是呢放在哪里呢

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就是我们在山东的供应链以及沉淀太少了

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团队的人才也不足

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所以呢当时起来的很快

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到后面的很快就干下去了

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然后我到了2018年之后

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我就觉得算了

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搜吧

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那时候已经做八九个亿了

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我那个时候开始想着收了啊

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我19年开始陆续的砍

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然后报名上中欧

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我就给身边很多人讲

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我说兄弟们电通那条路死路一条啊

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我建议你们就是转转型

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因为我19年开始玩美股了吧

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我说建议你们早也行

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但那个时候没有人听那句劝啊

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他们都觉得全哥是你做的不好

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不是我们那时候大家都高歌猛进嘛

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因为我们呢因为规模比较大

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因为做家电手机你也知道啊

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动不动一个电好几个亿

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很多年前税务局就找我们

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所以那时候我们就开始全额开票

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我就发现个问题啊

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当我们全额开完票之后呢

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公司没利润了对吧

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因为你进项

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你也知道

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我们家电这个行业增值税13个点是吧

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我们要带票的话

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我们要加十个点左右啊

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给工厂

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那我们的利润才两三个点

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加完之后真的没钱赚

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后来再做了京东自营

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京东自营

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那有那么一两个点利润

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大家想吧哈

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压你几个月的钱挣一两个点对吧

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我后来一算

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我怎么算这个账就算不过来对

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就是这个回报率太差了

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所以在一年做了美股投资之后呢

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每因为每年都翻倍嘛

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所以我很快决定我这个商业模式就说了

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算了是吧

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就留点老人

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然后呢留点这种哈哈

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这种比较比较靠谱的人对吧

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我就把公司从400个人

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现在说到40个人

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工厂关掉

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把VIVO关掉啊

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所有的这个种植产不挣钱

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全部关掉还是有风险的

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因为怎么做

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我算下来这个打不平是吧

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到最后呢

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反正他可能还要欠税务局一笔钱

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而且呢你电商类销量太透明了呀

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你你你什么你都没有隐瞒

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对不对

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而且关键是说那个时候淘宝呢有个什么特点呢

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因为你要刷单不刷单

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新品做不起来

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而且刷完单之后呢

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那些退货退款呢

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你就没办法让他从这个淘宝上退

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大家知道就是你你你你按排名的时候

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你要从淘宝退会有什么问题啊

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就是你的排名会降低

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所以那个时候我就发现我说这个模式怎么做

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你最后你也得会欠水友局

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所以所以我就想啊

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我说未来它只有两条路

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第一个你就做投资啊

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第二你转海外完全是美国本土化啊

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就是品牌H公司全全本土化算了

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所以你看我18年注册的美国公司爱home m

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18年注册了

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所以我一直都拖到现在啊

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虽然中间呢到2021年亚马逊呢

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因为这个运费啊啊还有运费涨了十倍嘛

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还要加上这个商家关店啊

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亏了500万

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但是呢我毕竟有了一个基础哈

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我也知道怎么样不亏钱

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哎所以说我都我从22年的我的项目都挣钱了

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到现在亚马逊啊

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包括啊其他的都赚钱啊

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我在美国又重新做了保健品品牌啊

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今天呢还有一个几百万粉丝的兄弟看到我了啊

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说强哥啊

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我天天看你视频

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他说你说的东西都验证了

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我那会儿就给我在小区写文章

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我就讲我是第一个呢

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大家说小规模

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第一个给我打价格战啊

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第三个呢就是尽可能耐

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就就只做这种差异化产品啊

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哈他最后一个呢就不要去刷单

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这么偷流

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我千万不要去刷单嘛

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千万不要蒙头流

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因为你投入的话

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最后你这个费用啊没法抵扣对吧

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而且呢这个你像达人似的

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你看今年多少达人去补补税了

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对身边人全部补税了

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你如果说不刷单

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不投流啊

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你补点你还剩点

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你再刷了单

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投了流那部分你刷单的钱多

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要补税啊

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补税税率很高的啊

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增值税所得税加吧加吧

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十百%分之四五十吧

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哈哈你的利润肯定到不了四五十%

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知道吧

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所以他是死路

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所以中间很多人不懂这个常识的

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基本上都吐回去了

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反正至少我今年我身边的那些做大的啊

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大几个亿的都给我讲

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他强哥别提了

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看年没挣钱

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想补个几百万

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今天不见

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来个兄弟也是哼

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补了多少钱

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上千万

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这几年辛苦挣的钱

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一把钱吐回去了

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因为我呢还好

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我意思做的早对吧

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然后从1819年发现问题

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提前撤退

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缩小规模

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然后呢全部开票呵

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我是5年前

169
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6年前公司就不挣钱了

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养了一帮人

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一毛钱利润没有

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那个时候我在小学的写文章

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我说我基本上没利润

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很多人说我能力差

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等于说你的管理经营太差了

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我那时候就就很压抑

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知道吗

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就很压抑

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我觉得他妈怎么那么辛苦

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怎么还不挣钱对吧

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我就天天讲

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我说这个税务成本太高了哈

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这个平台的机制太烂了

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这个平台压榨式剥削太太强了

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各位那会我在雪球写东西啊

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所有人都觉得这是你管经营管理的问题

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到今年没有一个人说了

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为啥嘞都死亡了

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对真的

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这几年身边那些做大几个月的

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辛苦赚了钱的

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然后刷单不开票

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然后呢这个是吧

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盲目的去追求低价排名的全图回不无一例外

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关键是你得到了什么呢

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伤痕累累

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多累啊

198
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多痛苦啊

199
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团队都啥也学不到

200
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真的啊

201
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这个电商运营团队我给大家讲啊

202
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这个啥也学不到

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他越学越倒退

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因为你刷单那帮人呢他很邪懂吗

205
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你你想想是不是他

206
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因为他那个钱本身就就有问题吧

207
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你哪有说你靠造假赚钱的

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对不对

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你投流吧

210
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那个人也有问题

211
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很多人啊

212
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当年我们做淘宝的时候

213
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很多人觉得投六很牛逼

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我说投流牛逼啥呀

215
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你有种你去抖音上做做试试对吧

216
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你去TK上亚马逊上有有晚上试试

217
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他不是讨论的问题

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是平台设置个规则

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让你跟他规则走

220
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那规则有意义吗

221
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你光研究会规则对吧

222
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就跟一个驴一样

223
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那个驴呢就给你设计了一个通道

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天天蒙着眼啊

225
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就沿着那个磨盘转

226
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你赚10年和赚一天有啥区别呀

227
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没有本质区别

228
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所以说你看现在那些电商运营到现在传成啥样

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收入

230
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回到10年前了

231
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我看现在三四千块钱就能招到这种电商运营了

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所以说明啥呢

233
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说明每一个人你都要为自己的错误买单

234
00:06:10,279 --> 00:06:10,639
你知道吗

235
00:06:10,639 --> 00:06:12,240
任何生意的本质就那些

236
00:06:12,240 --> 00:06:13,800
所以说很多人见了我说强哥

237
00:06:13,800 --> 00:06:15,060
你怎么有先见之明呢

238
00:06:15,060 --> 00:06:16,480
你怎么知道这个事会发生呢

239
00:06:16,480 --> 00:06:17,680
我说你但凡有点逻辑

240
00:06:17,680 --> 00:06:18,759
你都知道是吧

241
00:06:18,759 --> 00:06:21,529
你只要说脑袋哈

242
00:06:21,529 --> 00:06:22,529
没有没有被洗干净

243
00:06:22,529 --> 00:06:24,329
你只要是稍微推演一下

244
00:06:24,329 --> 00:06:25,550
你知道这个事根本就不行

245
00:06:25,550 --> 00:06:28,699
所以你看我从2014年代理品牌最好的时候

246
00:06:28,699 --> 00:06:29,509
我做品牌

247
00:06:29,509 --> 00:06:30,110
做品牌的时候

248
00:06:30,110 --> 00:06:31,069
我就给我团队的人讲

249
00:06:31,069 --> 00:06:31,470
我说兄弟们

250
00:06:31,470 --> 00:06:32,589
你们要跟着我做产品

251
00:06:32,589 --> 00:06:33,509
做产品开发

252
00:06:33,509 --> 00:06:35,110
我教你怎么做怎么做生意

253
00:06:35,110 --> 00:06:36,709
到现在我跟我儿子天天讲生意

254
00:06:36,709 --> 00:06:37,288
为啥嘞

255
00:06:37,288 --> 00:06:39,749
我说你千万不要进入一个公司当个螺丝钉

256
00:06:39,749 --> 00:06:41,168
然后呢到螺丝钉之后

257
00:06:41,168 --> 00:06:42,209
你不知道自己螺丝钉

258
00:06:42,209 --> 00:06:43,468
然后你以为自己是对的

259
00:06:43,468 --> 00:06:46,579
然后呢你只在一个拉拉磨的驴来回转转上10年

260
00:06:46,579 --> 00:06:47,620
20年转不动了

261
00:06:47,620 --> 00:06:48,420
被公司开除了

262
00:06:48,420 --> 00:06:50,500
然后你还怪公司跟公司真的没有关系

263
00:06:50,500 --> 00:06:51,279
你知道吗

264
00:06:51,279 --> 00:06:52,339
这个老驴啊

265
00:06:52,339 --> 00:06:54,850
除了除了做阿胶

266
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卖驴肉

267
00:06:55,569 --> 00:06:56,449
真的没有价值

268
00:06:56,449 --> 00:06:56,949
知道吗

269
00:06:56,949 --> 00:06:58,209
那你脑袋没动呀

270
00:06:58,209 --> 00:06:59,250
你只是身体老化了

271
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对不对

272
00:06:59,810 --> 00:07:02,560
所以实际上呢不能怪任何人

273
00:07:02,560 --> 00:07:03,740
各位真的是这样啊

274
00:07:03,740 --> 00:07:05,480
我我自己创业多少钱

275
00:07:05,480 --> 00:07:07,420
我现在为什么我做这个IP模式

276
00:07:07,420 --> 00:07:08,639
做平台模式哈

277
00:07:08,639 --> 00:07:11,560
为什么我现在的模式就完全不不不搞雇佣制哈

278
00:07:11,560 --> 00:07:12,939
我现在助理也十来个

279
00:07:12,939 --> 00:07:14,339
有帮我做这个切片的

280
00:07:14,339 --> 00:07:15,420
还有帮我做这个啊

281
00:07:15,420 --> 00:07:16,139
对接客户的

282
00:07:16,139 --> 00:07:17,779
还有帮我做做这个啊

283
00:07:17,779 --> 00:07:19,899
这个这个啊做平台的啊

284
00:07:19,899 --> 00:07:22,439
接下来我的平台已经搭建好了对吧

285
00:07:22,439 --> 00:07:24,100
到时候也会啊给大家尝试

286
00:07:24,100 --> 00:07:25,759
给我们换一群兄弟都免费用啊

287
00:07:25,759 --> 00:07:27,019
我平台已经搭建好了

288
00:07:27,019 --> 00:07:28,899
再填充一些内容就就可以开放了

289
00:07:28,899 --> 00:07:30,980
你看我现在我这些助理都很能干啊

290
00:07:30,980 --> 00:07:32,240
身价的话都几百上千万

291
00:07:32,240 --> 00:07:34,160
他为什么还愿意跟我合作呢

292
00:07:34,160 --> 00:07:35,439
第一个呢我说的很直白

293
00:07:35,439 --> 00:07:37,540
我说我上市的话肯定给大家股份吧

294
00:07:37,540 --> 00:07:38,439
那谁谁表现的好

295
00:07:38,439 --> 00:07:39,180
给谁多呗

296
00:07:39,180 --> 00:07:40,649
这第二个呢

297
00:07:40,649 --> 00:07:42,759
我现在做生意就不可能亏钱

298
00:07:42,759 --> 00:07:43,879
只是赚多赚少

299
00:07:43,879 --> 00:07:46,420
我现在商业模式怎么做都不可能亏

300
00:07:46,420 --> 00:07:47,100
因为啥

301
00:07:47,100 --> 00:07:48,360
因为我在打磨的商业模式时候

302
00:07:48,360 --> 00:07:49,079
我想的很明白

303
00:07:49,079 --> 00:07:51,548
我说这个生意怎么做好才是顶尖的商业模式

304
00:07:51,548 --> 00:07:53,588
怎么做好才是最科学的商业模式

305
00:07:53,588 --> 00:07:56,408
怎么做才是用户价值最大化的商业模式

306
00:07:56,408 --> 00:07:57,949
我从做的时候我想的很明白

307
00:07:57,949 --> 00:08:00,048
所以我不会做那种啊重复啊

308
00:08:00,048 --> 00:08:00,749
然后呢

309
00:08:00,749 --> 00:08:01,468
然后呢

310
00:08:01,468 --> 00:08:04,970
或者说这个沉着是像老驴一样拉磨的那种

311
00:08:04,970 --> 00:08:06,399
让团队没有成长性

312
00:08:06,399 --> 00:08:08,600
我那些助理跟着我做切片也好

313
00:08:08,600 --> 00:08:09,980
跟着我做这个啊

314
00:08:09,980 --> 00:08:11,480
这种群里的管理员也好

315
00:08:11,480 --> 00:08:13,240
最起码投资收益都很好

316
00:08:13,240 --> 00:08:14,670
资产都在创新高

317
00:08:14,670 --> 00:08:16,430
我那些助理真的都在创新高

318
00:08:16,430 --> 00:08:17,089
为啥呢

319
00:08:17,089 --> 00:08:18,589
因为我逼着他们学呀哈

320
00:08:18,589 --> 00:08:19,149
我说你不会

321
00:08:19,149 --> 00:08:20,439
你千万别给别人发啊啊

322
00:08:20,439 --> 00:08:21,759
而且呢我在做平台的时候

323
00:08:21,759 --> 00:08:24,360
我让他把我所有分享的东西必须反复的梳理

324
00:08:24,360 --> 00:08:25,639
然后自己再填充一遍

325
00:08:25,639 --> 00:08:27,139
然后呢自己再去总结一遍

326
00:08:27,139 --> 00:08:29,639
让大家呢从一个啊助理角色啊

327
00:08:29,639 --> 00:08:30,459
变成投资人

328
00:08:30,459 --> 00:08:31,899
变成了一个分析师啊

329
00:08:31,899 --> 00:08:35,360
变成了一个啊真正的哈顶尖的顶尖的投资大师

330
00:08:35,360 --> 00:08:36,318
分析大师

331
00:08:36,318 --> 00:08:37,619
你看我培养人的时候

332
00:08:37,619 --> 00:08:39,399
为啥我员工我培养不好培养

333
00:08:39,399 --> 00:08:40,850
为啥助理他就好培养呢

334
00:08:40,850 --> 00:08:42,789
因为助理他们是老板懂吗

335
00:08:42,789 --> 00:08:43,929
他们想赚钱

336
00:08:43,929 --> 00:08:45,730
他们自己在擅长的在厮杀

337
00:08:45,730 --> 00:08:47,360
他为自己的账户负责

338
00:08:47,360 --> 00:08:49,019
他为自己的前途负责

339
00:08:49,019 --> 00:08:50,659
所以他能听懂我在说什么

340
00:08:50,659 --> 00:08:53,639
他也知道我这个人最起码走的路

341
00:08:53,639 --> 00:08:55,919
他都不用再重复再走几遍了

342
00:08:57,080 --> 00:08:58,039
真的你知道吗

343
00:08:58,039 --> 00:09:00,549
嗯什么时候这些人会理解我呢

344
00:09:00,549 --> 00:09:03,110
就是当你成为老板做的还不错啊

345
00:09:03,110 --> 00:09:04,610
遇到了困境的时候

346
00:09:04,610 --> 00:09:05,970
你再看看我的所有的视频

347
00:09:05,970 --> 00:09:06,769
你就明白了

348
00:09:06,769 --> 00:09:09,649
但如果说你你没有这么思考过

349
00:09:09,649 --> 00:09:12,200
你也没有拥有过这么多的经历的话

350
00:09:12,200 --> 00:09:13,360
看不懂也很正常

351
00:09:14,379 --> 00:09:18,769
所以每次大街上在美国看到给我打招呼

352
00:09:18,769 --> 00:09:19,610
手说权哥

353
00:09:19,610 --> 00:09:21,740
你真的比我们多看五到10年啊

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