人多的地方坚决不去

1
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内的创业者呢一定不能被惯性绑架

2
00:00:03,480 --> 00:00:07,259
其实我每天接到大量的创业者的留言啊

3
00:00:07,259 --> 00:00:09,359
普遍跟我讲很痛苦啊

4
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身心疲惫

5
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焦虑害怕

6
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而且这些人呢其实大部分都财务自由了

7
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国内的创业者呢

8
00:00:15,788 --> 00:00:17,109
其实为什么恐慌呢

9
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我能理解啊

10
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因为资源太少

11
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竞争太激烈

12
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同质化太严重

13
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就你能想到的任何点子啊

14
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都有人模仿和抄袭

15
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你能做到的任何事啊

16
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别人很快就上去了

17
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所以你在国内呢就看到一个误区啊

18
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就是你做呢会越来越累

19
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你不做呢

20
00:00:34,329 --> 00:00:35,738
反正总有人做

21
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这就变成了一个很变态的打法

22
00:00:37,639 --> 00:00:38,738
就像我们做锅一样啊

23
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我原来赚100块啊

24
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我就觉得很普通对吧

25
00:00:41,618 --> 00:00:43,170
因为我做其他能赚1000块

26
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但是我现在做一块

27
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我还不得不做

28
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为啥呢

29
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别人都亏钱还在做

30
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那我有什么理由不做呢

31
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所以国内的创业者到最后哈都是做慈善

32
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都已经忘记了你的初心

33
00:00:53,628 --> 00:00:54,929
创业就是盈利的

34
00:00:54,929 --> 00:00:56,389
做生意就是要赚钱的啊

35
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投入资金就是要回报率的

36
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但是呢大家都陷入一个很焦虑的状态

37
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生怕恐慌

38
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然后呢被别人抢走了

39
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但你看看投资就行了

40
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你看看小米

41
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你看帕瓦特

42
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我刚刚拍了个视频

43
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大号拍了个视频

44
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就说帕瓦特这家公司米做潮玩赔率30%

45
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然后嘞你改行呢就做小家电去了

46
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那小家电的毛利都不到30%

47
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净利润都不到五个点

48
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你你你然后你从你从纯利30%到毛到净利5%

49
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你想想你的估值下滑多少

50
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所以说这个市场啊给它定价啊

51
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打个三折四折是正常的

52
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但是呢你一旦投了帕瓦特

53
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你这时候又有什么心态了哇

54
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又涨了啊

55
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抄底啊

56
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四折了再抄底

57
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三折了再抄底

58
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两折了

59
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完了套牢了走了各位这就是国内的投资和创业现状啊

60
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它为什么资源太少

61
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竞争太多

62
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教育同化台呢各位国内的人的思路哈

63
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很容易受别人影响

64
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你看我给大家讲个例子啊

65
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就是我为什么特别喜欢老段啊

66
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特别佩服老段

67
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而且呢这个我建议所有创业者呢一定要多看看老段

68
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老段为什么在2001年他能做到急流勇退啊

69
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说真的啊

70
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我给大家举个例子哈

71
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201年那时候老段呢一年的话可能公司净利润有点两个亿吧

72
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他两个亿拿出来全部打广告

73
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你看200 2000年和2001年标王就是他花了一点一

74
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2345678

75
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大概1.2亿嘛

76
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实际上那公司赚一个亿

77
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他借2000万

78
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他也打广告

79
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各位老段为什么能想那么明白呢

80
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因为他知道他的对手

81
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无论是爱多啊

82
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无论是这个万利达都不行

83
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各位我当时做学习机

84
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我做步步高

85
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我就讲啊

86
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当时同行呢对手有好记星

87
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诺亚州独鼠狼

88
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步步高做什么都是后面做

89
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厚积薄发

90
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后发制人

91
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为啥呀

92
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因为先发的那些人都不行啊

93
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各位你好

94
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记星你看郝金团队啊

95
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杜国营他们都是赚快钱的

96
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他赚不到持续的钱

97
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他没有耐力

98
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他没有组织

99
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没有供应链

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没有生产

101
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没有品质

102
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没有保障

103
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或者没有磁性赚快钱

104
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所以老段很清楚

105
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他专门在那些对手赚快钱的赛道里面猛砸啊

106
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他一看诶

107
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这个好像全赚快钱的

108
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他立马就进来

109
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剩下的步步高的

110
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因为步步高的渠道还有品质很扎实嘛

111
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那第二个呢你再看一下

112
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后来小天才做手表

113
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因为我在步步高做了4年业务嘛

114
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还是做了十几年的这个他的代理商嘛

115
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做小电台的时候

116
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第一个小电台创立

117
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第一个创立手表的是在阿巴丁

118
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步步高

119
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当时呢转型哈很难啊

120
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做这个小电台的这个宝宝电脑啊

121
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不做小电台的这些玩具都不行

122
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后来看到阿巴丁呢发现机会来了

123
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那老金也很聪明

124
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一看阿巴丁算啥呀

125
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要团队没团队

126
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要研发

127
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没研发

128
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要生产没生产

129
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要要渠道

130
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没渠道

131
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小轮胎抢他肯定可以

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就是步步高的逻辑

133
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就是专门找弱的党

134
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各位你们创业学会这一招啊

135
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如果你的同行都很菜鸡

136
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但是很赚钱

137
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你比他团队强啊

138
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生产强

139
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供应链强

140
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你打他胜率很高

141
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因为他已经验证过了

142
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这个市场很有效

143
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这个市场呢很赚钱

144
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这个市场很有量

145
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然后你只要来打这些没有哈

146
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没有竞争力的

147
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你肯定不是你的呀

148
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还验证完了

149
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你就不用再试错了

150
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这就是为什么各位步步高后发制人的原因

151
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但是老段当时为什么不让那个b bk做首歌呢

152
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因为当时有摩托

153
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诺基亚老的那种打不过他

154
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打不过日本企业

155
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打不过索尼

156
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打不过爱立信

157
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打不过啊摩托

158
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那也是因为日本的手机夏普啊啊是松下索尼

159
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包括这个这个诺基亚

160
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还有摩托

161
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自己把自己干死了

162
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然后步步高呢他们就捡漏了

163
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各位步步高没有一个产品是想明白

164
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然后呢规划好的都是因为同行死了

165
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剩下就他的了

166
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叫胜者为王嘛

167
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所以呢包括出海也是各位他出海怎么做的呢

168
00:04:34,269 --> 00:04:36,800
就当时呢步步高代理商啊

169
00:04:36,800 --> 00:04:37,519
应该是江苏吧

170
00:04:37,519 --> 00:04:41,040
有一个哈代理商的这个大概是一个内部的员工的啊

171
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子女在印尼呢想去试卖啊

172
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OPPO手机

173
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结果他卖爆了对吧

174
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你你你明白我意思吧

175
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就是有一个学生勤工俭学啊

176
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把中国的手机拿到印尼去卖

177
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哎结果卖报了

178
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卖报之后呢

179
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哎这个代理商就说他们就想做某个国家代理

180
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有印尼代理啊

181
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当时局图上水人李杰就去了

182
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哎结果人多大了

183
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就是步步高的代理商到波波公司并没有创新能力

184
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他们也不知道东南亚能好做

185
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他们就是有人团队不是团队的人

186
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是外面的人

187
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然后做了个生意

188
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他们发现了机会

189
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然后复制复制复制

190
00:05:11,559 --> 00:05:12,559
各位不包包

191
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是一个复制性很强的企业

192
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就执行力很强

193
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复制很强

194
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但是没有创新能力

195
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我在不播干了多年

196
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不播播

197
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从上到下

198
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基本上我跟他们都很熟

199
00:05:19,490 --> 00:05:21,529
拿大概就做了十几年代理嘛

200
00:05:21,529 --> 00:05:23,509
这个企业是完全没有创新能力的

201
00:05:23,509 --> 00:05:25,699
他下班的人基本上都是市场经费啊

202
00:05:25,699 --> 00:05:27,300
都是完全没有思考能力的

203
00:05:27,300 --> 00:05:28,920
就一就是你给他往哪走

204
00:05:28,920 --> 00:05:29,459
一个台阶

205
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一个台阶往下走

206
00:05:30,180 --> 00:05:30,699
你换个路

207
00:05:30,699 --> 00:05:32,300
他都不会就这么干

208
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就是这些企业出来的人

209
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只要是改行都死了

210
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就没有创新

211
00:05:36,800 --> 00:05:37,720
只会抄袭

212
00:05:37,720 --> 00:05:38,279
只会复制

213
00:05:38,279 --> 00:05:38,839
只会模仿

214
00:05:38,839 --> 00:05:40,160
只会坚定不移

215
00:05:40,160 --> 00:05:44,240
但他的牛逼之处在于说坚决的不折不扣的打击目标

216
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这就波波牛逼

217
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执行力很强

218
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执行的很到位

219
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然后呢执行的很彻底

220
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所以呢它就能够在这个品类里面能够熬死同行

221
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能够熬死所有人

222
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然后呢剩下都是他的了

223
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所以你看不包它耐力很强

224
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他根本他是不放弃

225
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所以这是他的优点

226
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各位所以说呢你如果说今天没有创新

227
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没有担心

228
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不用担心

229
00:06:04,038 --> 00:06:05,439
你只要做好执行

230
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做好跟随

231
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然后呢坚定不移也能活下来

232
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各位所以呢你看我讲投资

233
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我讲了很多很多理念啊

234
00:06:12,769 --> 00:06:15,110
但是所有亏钱的都想赚快钱

235
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各位机会是什么呢

236
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你抓住几个好公司就OK了

237
00:06:19,389 --> 00:06:20,410
记住巴菲特说的啊

238
00:06:20,410 --> 00:06:22,970
一辈子就打几个好球就行了

239
00:06:22,970 --> 00:06:25,410
你好公司暴跌拿盆来接

240
00:06:25,410 --> 00:06:26,069
千载难逢

241
00:06:26,069 --> 00:06:27,750
去年34月份给了机会

242
00:06:27,750 --> 00:06:29,060
今年又给了机会

243
00:06:29,060 --> 00:06:31,100
为什么很多人他就想不明白呢

244
00:06:31,100 --> 00:06:32,779
好公司暴跌拿盆来接

245
00:06:32,779 --> 00:06:34,480
你应该等着好公司

246
00:06:34,480 --> 00:06:35,600
期待好公司暴跌

247
00:06:35,600 --> 00:06:37,779
而不是好公司暴跌的时候背靠上汽

248
00:06:37,779 --> 00:06:39,220
所以你看我这个人是什么啊

249
00:06:39,220 --> 00:06:40,660
我这人就是个逆境啊

250
00:06:40,660 --> 00:06:41,459
我是比步步高的

251
00:06:41,459 --> 00:06:42,300
大部分人是有执行力

252
00:06:42,300 --> 00:06:43,120
有创新能力的

253
00:06:43,120 --> 00:06:45,180
但是呢我看人性

254
00:06:45,180 --> 00:06:47,560
我是比他们看的要长远一点

255
00:06:47,560 --> 00:06:47,959
原因是什么

256
00:06:47,959 --> 00:06:49,879
因为我是一个0~1突围的人

257
00:06:49,879 --> 00:06:50,899
他们是跟随者

258
00:06:50,899 --> 00:06:52,600
等于说代理商到现在还是代理商

259
00:06:52,600 --> 00:06:53,829
我做了品牌

260
00:06:53,829 --> 00:06:54,850
做了全球

261
00:06:54,850 --> 00:06:55,610
做了IP

262
00:06:55,610 --> 00:06:56,410
做了投资

263
00:06:56,410 --> 00:07:00,379
就那时候我是用老段的思维方式去在思考和创造他打天下

264
00:07:00,379 --> 00:07:01,519
但是呢不不光那些人呢

265
00:07:01,519 --> 00:07:02,000
他赚了钱

266
00:07:02,000 --> 00:07:03,379
他是执行老段的思维

267
00:07:03,379 --> 00:07:04,899
我是自己独创的思维

268
00:07:04,899 --> 00:07:06,819
所以我能够非常认可和理解老段

269
00:07:06,819 --> 00:07:11,360
他所有说的这些东西都是说的是非常非常忠诚的

270
00:07:11,360 --> 00:07:12,240
非常非常本分的

271
00:07:12,240 --> 00:07:13,120
所以我跟兄弟们讲

272
00:07:13,120 --> 00:07:15,790
就是你一定要站到了人群之外

273
00:07:15,790 --> 00:07:17,689
就千万不要和那些价值观不一致

274
00:07:17,689 --> 00:07:19,139
然后喜欢扎堆的人交流

275
00:07:19,139 --> 00:07:20,139
你就像我一样

276
00:07:20,139 --> 00:07:21,519
你看我每天我干嘛呢

277
00:07:21,519 --> 00:07:23,019
我找一个没有人的地方

278
00:07:23,019 --> 00:07:23,819
在这里思考

279
00:07:23,819 --> 00:07:24,740
在这里输出

280
00:07:24,740 --> 00:07:25,920
在这里想思路

281
00:07:25,920 --> 00:07:28,230
各位只有这样你才能赚到大钱

282
00:07:28,230 --> 00:07:29,589
所以呢你多看看老段

283
00:07:29,589 --> 00:07:31,019
绝对没有任何坏处

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