养乐多vs蒙牛伊利

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小博啊

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这里有一个你在国内啊特别喜欢喝的牛奶品牌

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这是什么牌子呀

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好我问你几个问题啊

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你回答回来我就给你买

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好不好好

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第一个养乐多是哪里的牌子

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是日本的啊

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养了多一年的话

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在全球的销售额是多少

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33亿33亿美金

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对不对对

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那他全球最大的市场是哪里

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是市场是日本的没错

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日本占了占全球的40%

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对不对对

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那我问你啊

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养乐多一年的净利润你知道多少啊

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净利润我跟你说啊

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一年的话大概是3.3到3.5亿美金啊

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你知道折合它的净度多少呢

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在10%以上

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那中国最大的牛仔品牌哪一个

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一利没错

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那一利的话大概的年收入和利润你知道吗

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1亿啊

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销售额过千亿

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净利润呢大概过百亿

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但是呢1亿的SPU还有养的多

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SKU谁的挣多呀

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谁赞很多呀

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哥可能的话就两个SKU

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你看一个其实就一个SKU吧

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一个红的一个一个蓝的

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就一个皮

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一年卖33亿

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那伊利的

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而且这俩都是一个味儿啊

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嘿嘿伊利的话几百个皮

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从奶粉到到矿泉水到牛奶到啊

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讲的一粒的话好像没做久啊

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好像也做久了

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好像一粒还有奶皮

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但是为什么

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为什么伊利还有蒙牛

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他们这企业利润就很低

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那日本的这个品牌产品很这就就很高层

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原因知道吗

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太贵没人买

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哎嘿嘿嘿

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我跟你讲啊

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还真不贵

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蒙牛的话一年呢能卖800多块

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去年就开始退的

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我看去年的话大概有五个点退休

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大概能赚个差不多20个人民币吧

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那为什么我们国内的奶的利润这么低呢

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销售额这么大

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你知道为什么吗

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用他的产品啊太宽泛了

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它不聚焦

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你

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比如说2万多卖五小瓶

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在国内卖多少钱

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十块在中国

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在美国卖多少钱

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你看到没有

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两块

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在美国的话

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他只卖两块九毛七

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就是相当于一瓶能喝多少钱

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大概是六毛美金是吧对啊

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所以实际上养乐多呢每天在全球卖4000万瓶

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每天卖10万瓶

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在中国的话占10%

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大概440万平

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但是呢它的利润极高

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因为他在国内原来是直销模式

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直接就在学校门口卖啊

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直接就是呃是吧

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直接高毛利

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然后定价也很高

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但为什么定价这么高

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还这么多人买呢

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只要这一这一小瓶的奶的价格

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和某国一队的那个酸菜水差不太多

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在国内的话一瓶大概喝到两块五吧

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三块钱左右

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那为什么还这么多人买呢

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为什么便宜好吧

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他比蒙牛伊利贵多了

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其实是因为它的产品定位就是定位给小孩

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让家长感觉他的奶好

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然后呢

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蒙牛伊利呢过去呢因为出现过很多安全事件啊

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特别是这个当年在这个啊

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石家庄那个事件之后呢

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大家对国产品牌不怎么信任了

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而且他的奶呢真的不好喝

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就跟水一样

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精度太高了

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所以你发现没有啊

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中国过去的打法啊

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比如说所有人所有产品线都覆盖的模式

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你还走得通吗

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不少没错

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未来的商业模式呢应该是叫聚焦人群

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精准匹配

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高毛利小而美

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但是你要做全球的话

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你觉得你会做的小吗

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贵不贵

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33亿美金的销售额在中国也是大超市了

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所以就一款产品就能赚个将近4亿美金

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厉不厉害厉害

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所以今两个都好好学

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今天给你买两本

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好不好拿吧

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拿两本吧

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奖励你啊

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