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兄弟们为什么要多赚钱啊
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今天我带着我家的狗啊
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在水泥湾公园遛圈
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然后正好呢来到了一个这边的休闲的中心
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你看一下这边的人多么悠闲
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这边的人
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而且呢你发现啊越是富裕的地方呢
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就人家越友好啊
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要松弛
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你看这是上午十点这边的咖啡厅啊
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包括他的这个啊这种各种各样的专卖店
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你看这个人的状态啊
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就是很悠闲的在这里感受生活
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感受生活啊
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你看一下
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每个人呢都很友善啊
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见到你呢很远就打招呼啊
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你看这些店面啊
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你看店面都是非常悠闲
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非常慢节奏的
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实际上这些店的利润都很高啊
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你会发现这边的店呢
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20年30年也没有倒闭的
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在国内呢你要开个专卖店
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我估计不知道倒了多少次了
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但是你会发现在这边呢不但倒闭不了
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而且呢生意越来越好
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一点也没有受到健康的影响
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而且呢你还看一下这边的这个服装呢
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基本上十个有九个呢都是从中国进过来的是吧
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你看各位
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这就是富人区的专卖店啊
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你看这种店面呢在国内都有是吧
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而且你看他这个太阳伞底下
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还都有这个加热装置啊
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就是你你坐这啊
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你坐这有什么感觉啊
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就是它可以它可以加热
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各位你看这这伞啊
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这个伞也是动过的
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因为我以前就卖这种取暖伞嘛
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底下非常暖和
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就还有这个电热功能啊
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我也卖这种伞啊
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各位我给大家讲
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就是你要想做品牌啊
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想赚大钱赚高毛利啊
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你一定要去富人区体验富人的生活方式
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然后体验富人的产品
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然后体验他们为什么卖这么贵
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还有人买单
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你一定要去体验和感受
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因为我们呢以后我是穷孩子出身啊
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穷习惯的人呢老是想拼效率
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老是想拼这个啊
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价格啊压榨供应链
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但实际上呢真正做品牌呃
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真正做高毛利呢一定要重体验对
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这也是我之前呢
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2020年之前都做功能性产品啊
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我做锅呀
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冷风机呀啊冷气机啊
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虽然我的客单价很高
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但是我主要是人群
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比如说我不是卖给人的啊
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我卖给户外的
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你看这种户外的产品啊
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商用的啊
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甚至卖给养猪养牛的啊
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那种大型的工业的啊
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包括这种开餐饮店啊
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商场啊
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工厂的这种商用的呢客单价很高
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但是呢这个问题在于说你客单价很高
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不代表说你的品牌力很强
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因为这个行业没有品牌哎
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包括我卖净化器赚了很多钱
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也是这样的商用净化
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但是真正能做品牌呢
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就是做用户体验
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各位你看我做到这个地方
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我的感悟就不一样啊
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做这个地方呢你立马就感觉哇舒服哎
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然后呢心静下来了
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然后所有人呢都是慢节奏啊
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所有人那都是悠哉悠哉对吧
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然后这个时候呢你就会想哎呀
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我怎么样做设计感啊
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我怎么样做这种舒适啊
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我怎么样做情调啊
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我怎么做氛围
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但是你一旦回到零售现场
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你想我怎么做效率啊
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我怎么样做价格啊
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我怎么样做性价比
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然后我怎么样去做管理啊
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怎么做高效
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然后这个人的状态立马不一样
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所以实际上呢我觉得做老板啊
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你一旦到了35~40岁以后呢
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你首先呢是慢下来对
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去用心的去感受和体验
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那无论是投资啊
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创业啊啊还是这个社交呀
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你都不要像以前那样追求量对量没有那么重要
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比如你卖一个亿挣100万
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你卖200万挣100万
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你真的不如卖200万
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为啥呢
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因为你的本金你卖一个亿
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你需要可能要投2000万
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你做200万
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你可能只需要50万
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你省下来的2000万
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1800万
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你可以做投资
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躺着
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你的股息可能比你做生意收益都高
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这也是今天一个兄弟呢
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他有一个亿的
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大概男方有一个亿的固定资产啊
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一年收5万500万的租金
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实际上呢你买入任何的啊行业的顶尖公司
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你既可以拿到五个点的分红
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还可以享受这种估值的修复
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也就年化可能10%以上
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因为你轻松的可以赚1000万
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最关键是什么呢
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你那个钱你那个股票呢你可以一键清仓啊
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你就不用说啊
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我这个哎我这个拿着拿着啊
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房价贬值了啊
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你一个月不资产
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可能经过这3年能只有5000万了
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你看是挣了500万
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你缩水了
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我是有发言权的呀
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我在2018年的时候
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我买了一层办公室
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在济南华润置地广场最高的啊
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最好的一层花了3000万
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但现在贬的不到2000万了
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我的租金呢原来是一年小200万
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现在租金只有110万了
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租金腰短了
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然后这个时候你发现本金腰斩
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租金腰斩
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那现在3000万呢
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如果2018年
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我没有把那个啊美国那房子退掉
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我那时候在尔湾买了房子嘛
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我没有退掉
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那那正好翻了三倍是吧
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因为那个高端社区嘛
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那3000万变成一个亿了
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现在呢3000万变成了2000万了
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还卖不掉这1000万
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一差八九千万没了
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所以我在2018年的时候呢
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我就因为老是赶路对吧
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那个时候还是效率思维
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拼命的赶路
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拼命的奔跑
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拼命的怕被稍微落下
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结果呢正因为我太拼命了
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所以呢我错过了很多的黄金机会
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我到2019年的时候
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我还在拼命
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我在拼命的做外贸
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跨境啊
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拼命的做吃播
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然后我又亏了很多钱
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我到了22年我就闲下来
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我就开始爬山啊
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现在开始思考
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我现在啥也不干
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我现在每天躺平啊
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各位每天躺着在这里考啊
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靠取暖啊
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然后遛弯
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然后看人来人往
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看人来丁网呢
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我这在2005年当保安的时候
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我也是看人来丁网
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2002年的20020304
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在陆军学院嘛
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23年到20年二中心学院的时候呢
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我就经常出来当保安
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管吃管住嘛
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我也是这像这样子看人来人往
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那个时候他一想哇
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什么时候在城市里面有立锥之地啊
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现在看这家电网呢
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就想哇哦还有什么更加暴利的生意
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更好的投资机会
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然后发现了给大家分享
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实际上两种状态真的不一样
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那时候为了生存
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常见来人往
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然后迷茫
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然后呢茫然不知所措
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现在呢就是享受生活
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感悟
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人生思考啊
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然后躺着赚钱
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其实很多人给我留言的时候
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我就给他讲
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我说你在年轻的时候迷茫很正常
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你这个时候没得选啊
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你能选什么
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你就先干着
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然后这过程呢你去体验和思考
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其实核心是啥
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就是当你吃不上饭的时候
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你首先想我怎么活下来
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当你能活下来的时候
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你想我怎么好一点
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当你好了之后
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你想怎么久一点
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就是你要在每个阶段要换一种思维方式
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你千万不要在每个阶段都有同样的存活方式
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比如你很有钱了
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你还想活下来
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各位这就是一个误区
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其实那也很多人找我聊哈
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其实这个人他是投机的
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投资的
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短期的
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长期的都知道
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这样你看有个兄弟说权哥
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你有这么多的投资经验
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本金那么好
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你为什么不做一级市场呢
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我告诉他
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我说一级市场我只投自己
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我不投任何人
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为什么呢
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因为我不相信各位
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一市场的成功率1%都不到
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但是我的成功率百分之百
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我为什么要拿1%自己不需要的钱
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你不去自己失去百分之百的
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我自己做生意
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现在没有一个亏的
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该怎么做都赚钱
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怎么做都不可能亏
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而且不需要本金哦
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回报率极高
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我为什么要投一个不确定未来呢
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第二个
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我为什么要投二级市场呢
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因为二级市场里面它有很多的好公司
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对它比我们一级市场比我自己做的生意呢
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上面方向模式还要好
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还要舒服
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我自己打造不出来这种顶尖的公司
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我也持有他的股权养老吗
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第三个呢
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实际上来讲
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很多人找我呢
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实际上我很清楚他是什么水平
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很多人很有钱
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但他的思维方式没有上来
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比方我说你赚了你赚了很多钱
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但是你还在搬砖的思维上
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我赚了很多钱
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但是我的思维早就变成了躺赢思维了
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就钱和钱也不一样
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知道吗
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你你收租金挣500万和做生意玩命挣500万
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那个含金量不一样
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你做投资躺赢啊
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每年20%年化和你收租金又不一样
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他这个钱的层级不一样
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就像巴菲特一样
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50岁之前只占他财富的5%都不到
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现在呢对吧
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几千亿了
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所以说这个事情在于说
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你每个阶段呢你都要去想
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所以你要去思考
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你要想我的未来
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我怎么样让它变得更好对吧
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每个阶段呢都会感受留下你的记忆
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然后当你回忆这一生的时候呢
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你每次想哇
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我又跨了一个阶段
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就像今天的我一样
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我今天再看人和我实验性卡是两个概念
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各位我今天看人我看的很准
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但我实验前不行
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我实验天的时候我跟你讲啊
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我根本就不知道
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我根本就不懂
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但是我今天不一样
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我今天我会选了对吧
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我很舒服
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我很长寿
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我甚至来讲我能活到100岁的时候
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我的财富可能也可以去拿巴菲来媲美
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这个逻辑等于说活下来活得好
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活得久
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对应了三种不同的思维方式
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我希望每个创业者创业成功的人好好去想一下