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赚钱的底层逻辑就三条
2
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这本书全说透了
3
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可惜的是
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大多数人都搞反了
5
00:00:05,299 --> 00:00:06,960
所以一辈子在底层挣扎
6
00:00:06,960 --> 00:00:10,160
你是不是也经常觉得每天加班996工资
7
00:00:10,160 --> 00:00:11,919
却总也追不上房价和物价
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你是不是也试过记账省钱学理财
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可几年下来存款还是少得可怜
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甚至你越努力反而越焦虑
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越拼命
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却理想要的生活越远
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如果你心里曾经闪过这些疑问
14
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那么今天这条视频就是为你做的
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因为百万富翁快车道
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这本书几乎是用咆哮的方式告诉你
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你走的那条路根本就不是致富路
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那是一条设计好的贫穷陷阱
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今天我们不聊鸡汤就聊钱
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然后你怎么才能真的尽快的有尊严的赚到钱
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好我们正式开始
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首先第一个核心点
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90%的人都在走的慢车道
24
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其实是条死胡同
25
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你是不是从小就被灌输好好读书
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考个好大学
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找份稳定工作
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努力升职加薪
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每月攒点钱
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靠复利理财
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等退休就有钱了
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这就是书里说的慢车道
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也是咱们父母辈最认可的路
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但德玛克在书里直接戳破了这条路
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人走的最多
36
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但几乎没人能真正变富
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顶多是勉强不缺钱
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他管这个叫用时间换钱的陷阱
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你的财富增长完全依赖于你那份工作的工资
40
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线性增长和少得可怜的投资回报
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但你的时间呢
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你的青春呢
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你的健康呢全被绑死了
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更残酷的是
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这条路上有无数风险
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裁员
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行业衰落
48
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疾病意外
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任何一个波动就能让你几十年的计划归零
50
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这条路最大的欺骗性在于
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它看起来安全体面
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有希望
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但它本质上是用你一生最宝贵的资产
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时间和自由去换一份不确定的微薄的未来收益
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你是在用一生下一注必输的赌局
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前两年教培行业大变动
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多少资深老师突然失业
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他们走了十几年的慢车道
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以为有铁饭碗
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结果说砸就砸
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德玛克自己也走过慢车道
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他刚毕业的时候在一家公司做销售
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每天西装革履跑客户
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一个月挣几千块
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省吃俭用攒钱
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结果一场意外生病
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不仅花光了积蓄
68
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还欠了外债
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就是这次经历让他醒悟
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靠卖时间赚钱永远没有安全感
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听到这可能有人会问
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那慢车道走不通
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快车道到底是啥
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总不能让我们都去创业吧
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别急
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这就是我要讲的第二个核心点
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快车道的核心不是创业
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而是建立杠杆
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让钱和别人的时间为你工作
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德玛克在书里说
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真正的财富公式从来不是工资加理财
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而是价值成杠杆
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啥意思
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就是你先创造出能满足大众需求的价值
85
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然后用杠杆放大这个价值
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让它在你睡觉的时候也能赚钱
87
00:02:21,699 --> 00:02:23,139
这才是快车道的本质
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跟你是不是老板没关系
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我给你举几个例子
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你就明白杠杆有多厉害
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第一个是德玛克和自己的案例
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他从医院出来后没再找工作
93
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而是发现身边很多人想订披萨
94
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但懒得打电话
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他就做了个简单的披萨外卖网站
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把当地披萨店的菜单放上去
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用户在线下单
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他抽成
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一开始他自己维护网站
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后来雇了个大学生帮忙
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自己只负责对接商家
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这个网站就是他的杠杆
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每天有几百人下单
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他不用盯班也能赚钱
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3年就赚够了第一桶金
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再比如咱们熟悉的李佳琪
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他一开始也是专柜导购
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靠卖口红赚提成
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这是慢车道
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后来他开始拍口红试色视频发在网上
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这就建立了内容杠杆
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一条视频能被几百万人看到
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比他一天接待几十个客户效率高多了
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再后来他开直播
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用流量杠杆放大
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现在一场直播能卖几个亿
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这就是杠杆的力量
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可能有人会说
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我不会做网站
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也不会拍视频
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咋搞杠杆
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其实杠杆不一定是高科技
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生活里到处都是
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我有个朋友是个会计
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平时上班月薪8000
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后来他发现很多小企业老板不会做税务筹划
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他就整理了一套小企业税务省钱手册
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在网上卖99块钱
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一开始他自己推广
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这就是人力杠杆
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现在他每个月靠卖手册能赚2万多
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比上班还多
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而且不用额外花太多时间
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德玛克在书里总结了三种最适合普通人的杠杆
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第一种是内容杠杆
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比如写文章
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拍视频
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做课程
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一次创作能反复赚钱
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第二种是人力杠杆
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就是雇人帮你做事
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放大你的效率
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第三种是工具杠杆
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比如网站app自动化设备
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让工具替你干活
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这三种杠杆
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普通人选一种深耕都能从慢车道转过来
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听到这可能有人已经心动了
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想赶紧找个杠杆试试
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但先别急
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我要讲第三个核心点
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也是最关键的一点
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所有能赚钱的杠杆都必须建立在解决需求上
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否则再厉害的杠杆也没用
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德玛克在书里反复强调
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财富的本质是解决问题
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你解决的问题越大
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解决的人越多
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你赚的钱就越多
160
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很多人创业或者做副业失败
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不是因为没杠杆
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而是一开始就搞错了方向
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做了自己觉得好的东西
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而不是别人需要的东西
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这是90%的人走弯路的原因
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我给你讲个反面案例
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我以前有个同事特别喜欢手冲咖啡
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觉得自己做的咖啡特别好喝
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就辞职开了家首冲咖啡店
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装修的很有格调
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一杯咖啡卖48块
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结果开了半年就倒闭了
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因为他们小区里的人要么喝速溶
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要么喝瑞幸的平价咖啡
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根本没人愿意花48块喝手冲
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他做的东西很好
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但没解决别人的需求
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所以再用心也没用
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而快车道的高手都是先找需求再建杠杆
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就像德玛科做披萨网站
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不是他自己喜欢披萨
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而是他发现了用户懒得打电话订披萨这个需求
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我那个会计朋友做税务手册
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也是先发现了小企业老板想省钱
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但不会筹划的需求
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先找到真需求
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再用杠杆放大
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这才是稳赚不赔的逻辑
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那怎么找到真需求呢
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00:05:09,720 --> 00:05:12,060
德玛克在书里给了个特别简单的方法
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叫痛苦清单法
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就是每天花10分钟
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写下自己和身边人遇到的麻烦事
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比如上班带饭
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饭盒容易凉
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想给孩子买绘本
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不知道选哪本
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老人不会用智能手机打车不方便
199
00:05:23,360 --> 00:05:25,439
这些麻烦事就是现成的需求
200
00:05:25,439 --> 00:05:28,060
你只要能解决其中一个就有赚钱的机会
201
00:05:28,060 --> 00:05:29,459
我给你举个真实的例子
202
00:05:29,459 --> 00:05:30,540
有个宝妈发现
203
00:05:30,540 --> 00:05:33,180
身边很多妈妈给孩子选绘本的时候都很纠结
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00:05:33,180 --> 00:05:34,519
不知道选什么年龄段的
205
00:05:34,519 --> 00:05:35,959
也不知道哪些内容好
206
00:05:35,959 --> 00:05:37,600
他就做了个绘本分级指南
207
00:05:37,600 --> 00:05:40,620
按照孩子的年龄和认知水平推荐对应的绘本
208
00:05:40,620 --> 00:05:42,160
还附上自己的阅读心得
209
00:05:42,160 --> 00:05:43,959
他把这个指南做成了电子书
210
00:05:43,959 --> 00:05:45,040
卖39块钱
211
00:05:45,040 --> 00:05:46,199
还建了个微信群
212
00:05:46,199 --> 00:05:47,699
每天在群里解答问题
213
00:05:47,699 --> 00:05:49,360
因为解决了妈妈们的痛点
214
00:05:49,360 --> 00:05:51,100
他第一个月就卖了1000多份
215
00:05:51,100 --> 00:05:53,040
现在每个月收入稳定在1万多
216
00:05:53,040 --> 00:05:54,379
他用的就是内容杠杆
217
00:05:54,379 --> 00:05:55,720
解决的是真实需求
218
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讲到这里
219
00:05:56,480 --> 00:05:59,360
百万富翁快车道的核心内容就差不多讲完了
220
00:05:59,360 --> 00:06:00,379
我再总结一下
221
00:06:00,379 --> 00:06:02,079
大多数人之所以赚不到钱
222
00:06:02,079 --> 00:06:03,379
是因为走了慢车道
223
00:06:03,379 --> 00:06:04,399
靠时间换钱
224
00:06:04,399 --> 00:06:06,379
而快车道的核心是搭建系统
225
00:06:06,379 --> 00:06:07,459
创造被动收入
226
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关键是找到需求
227
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用好杠杆
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可能有人会说
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我现在年龄大了
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再开始是不是晚了
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我跟你说
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褚时健老爷子70多岁才开始创造了楚城
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永远没有太晚的开始
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只有不敢开始的犹豫
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我知道对于我们普通人来说
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改变固有的思维
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很难从慢车道切换到快车道
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也需要勇气
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但你想想你现在不改变
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10年后会是什么样子
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还是每天为了工资奔波
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还是不敢生病
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不敢失业
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还是看着别人的生活羡慕不已
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与其这样
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不如现在就迈出一小步
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先找一个小需求
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做一个最小化的系统
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慢慢尝试
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当然书里还有很多细节
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比如怎么判断一个需求是不是真需求
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怎么避开杠杆的陷阱
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怎么从0~1搭建自己的赚钱系统
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这些内容我今天没办法一一讲完
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强烈建议你去读一下原著
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深读后可能会改变你的财富轨迹
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如果你觉得今天的内容对你有帮助
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一定要点赞收藏
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转发给你身边正在为钱发愁的朋友
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让他们也能看到这条快车道
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也欢迎你在评论区留言
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说说你想搭建什么样的赚钱系统
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我们一起交流
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最后送给大家
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书中的一句话
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也是我特别喜欢的
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真正的百万富翁不是赚够了钱
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而是掌控了人生的主动权
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希望今天的分享能让你跳出固有的思维
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找到属于自己的快车道
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如果今天的内容对你有帮助
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别忘了点个赞
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关注我以后
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我会分享更多能改变你思维的好书
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咱们下期再见