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中概股里面如果选一家最累的公司
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一定是非美团莫属
3
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如果选一个最郁闷的老板
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非王兴莫属
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你看美团刚开始和京东打还可以哈
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志在必得
7
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果然呢到了第二季度呢还略微盈利
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第一季度还赚了100多个亿
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结果到了第三季度
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00:00:17,879 --> 00:00:19,239
阿里冲进来了
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阿里冲进来呢
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刚开始的可能还是谁在想到
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没想到很快呢一天就突破7000万单了
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结果马老板很开心
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毕竟阿里这十来年没有什么亮点
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这家伙可好使劲砸
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结果呢一个季度就亏了一两百个亿
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到第四季度更惨
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直接亏两三百个亿
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全年下来把美团干的亏了200多个亿啊
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从去年盈利300多个亿到亏损200多个亿
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这一翻一挣六七百个亿没了
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所以你看找一个比国外边更惨的行业
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真找不着
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又辛苦又累又不挣钱
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实际上外卖整个行业的净利润呢
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一年也就四五百个亿
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没多少钱
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但为什么阿里一定要在这个行业里面
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打出一片天地来呢
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主要还是有增量
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00:00:58,350 --> 00:01:01,509
阿里现在就是陷入了一个流量和GMV交流症
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实在找不亮点了
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比如说你打这个直播哈
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你打不过抖音
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你打便宜啊
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打不过拼多多啊
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你打这个高端打不过京东
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然后最后呢发现只有外卖打美团打了就有效果
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他为什么打美团有效果呢
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00:01:15,939 --> 00:01:20,079
因为十几块钱单价他一打很容易打起量来
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但是别小瞧这十来块钱做的越多
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亏的越多
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我看了一个数据哈
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阿里一单能亏三块多
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美团一单亏两块
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也就是说
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阿里呢让美团亏了255亿的代价
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是自己亏你八九百个亿
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这个代价不可谓不大啊
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00:01:35,629 --> 00:01:38,609
实际上在这个商业战里面没有这么干的对吧
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以3~4倍对方的代价去围剿
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你别说阿里一年利润才1000多个亿啊
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所以呢与其担心美团今年跌了250个亿
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还不如看阿里
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接下来财报肯定也很惨
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阿里目前的净现金流已经比不上拼多多了
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你可以看一下北美的这个外卖站啊
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这个刀带室
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还有这个乌博
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虽然他们也打
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但是他们打的方式真的不是中国的一样
63
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他并不是说把价格吧奶茶干成一分钱免费送
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他更不是把大模型拿过来
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直接就点奶茶一分钱
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00:02:06,730 --> 00:02:08,009
北美的站是什么呢
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商业模式占大家拼的是怎么样节省成本
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00:02:10,650 --> 00:02:13,370
因为你外卖里面最高的成本就是外卖员
69
00:02:13,370 --> 00:02:14,810
那招带时间怎么做的呢
70
00:02:14,810 --> 00:02:16,090
找灵活雇用工哎
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00:02:16,090 --> 00:02:17,139
找兼职宝妈
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00:02:17,139 --> 00:02:20,248
所以呢人家是怎么样不花工资的情况下哎
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让那个单赚钱
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结果到那时利润还真不错
75
00:02:22,709 --> 00:02:24,248
我看了看前三季度啊
76
00:02:24,248 --> 00:02:25,028
销售额不大
77
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90多个亿
78
00:02:25,829 --> 00:02:27,528
他赚了七个多亿美金啊
79
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兄弟们什么概念啊
80
00:02:28,588 --> 00:02:30,900
将净利润接近八个多点
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你看一下我我们的外卖
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00:02:32,740 --> 00:02:34,789
美团最好的时候一单挣一块钱
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00:02:34,789 --> 00:02:36,069
现在阿里一进来
84
00:02:36,069 --> 00:02:37,990
我觉得今年可能利润又没了
85
00:02:37,990 --> 00:02:39,449
不过最近的好事是什么呢
86
00:02:39,449 --> 00:02:40,270
监管出来了
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00:02:40,270 --> 00:02:41,469
监管都看不下去了
88
00:02:41,469 --> 00:02:43,699
把所有的外卖喊了一遍
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挨个谈啊
90
00:02:44,960 --> 00:02:48,009
今年的目标一定是一定不是通缩
91
00:02:48,009 --> 00:02:48,750
一定是通胀
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00:02:48,750 --> 00:02:49,689
再说下去
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老百姓没饭吃了
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因为它降价的一个结果是什么呢
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00:02:52,889 --> 00:02:53,969
就阿里的特点是什么啊
96
00:02:53,969 --> 00:02:56,439
比如说他只要是打价格战
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他一定让商家提
98
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一定给会给商家提供的
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00:02:59,360 --> 00:03:01,280
因为我做阿里做了整整十七八年嘛
100
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阿里的特点就在了
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00:03:02,240 --> 00:03:03,280
先把市场垄断了
102
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提高占有率
103
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然后提价
104
00:03:04,919 --> 00:03:08,490
你可以看阿里去年线下所有的生意都体现了啊
105
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我问了问1688
106
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还有国际站都翻倍
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1688
108
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原来是1688
109
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现在变成了9000多了啊
110
00:03:13,990 --> 00:03:15,629
然后国际站呢现在变成4万多了
111
00:03:15,629 --> 00:03:16,870
然后天猫呃
112
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淘宝呢佣金直接提了0.6%
113
00:03:19,289 --> 00:03:22,860
然后呢下面的咸鱼所有的平台都在提价
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然后提了价
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赚了这部分钱干嘛呢
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打外卖
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然后给美团硬刚
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实际上你到阿里这个招数有没有用呢
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效果肯定有啊
120
00:03:30,060 --> 00:03:30,979
他一定是有用的
121
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但是长期来看对阿里的估值没有任何好处
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所以中国目前的外卖呢
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已经进入了一个非常畸形的市场
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我觉得只要是美团能坚持住
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那未来谁胜谁负还不好说呢