传统电商模式为什么走不通

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你知道上个周二我多少会员回国了吗

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上个周二上个周二

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我们大概有十个十几个人聚会

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有一半回国了

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实际上有大部分做电商的啊

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你知道为什么在国内做电商做这么好

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来美国发展不起来吗

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那为啥你觉得为啥

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嘿嘿比如说你原来的产品

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你供应的是CIN

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供应的是特母

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你知道会有个什么问题吗

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价格极低

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因为你是贴着头皮定的价

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就利润3~5个点嗯

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你怎么做达人呀

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你三五个点的利润

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你甲给达人做佣金啊

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做费用对不对

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但为你要你如果你的渠道供应的是托姆和生意

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就你这个定价方式

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你咋做品牌嗯

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所以这个问题不在于说这些人不想留在美国

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是他原来的生意打法模式根本就留不住

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不支撑

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所以你知道在美国要是想赚钱

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你知道用什么模式吗

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就是用那种模式

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就在美国

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如果你不敢做任何产品啊

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包括做服务

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如果你离开那种那种打法

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这个生意一定不长久的

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美国的国家吧

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你们发现没有

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他很会做营销

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美国的广告也很厉害

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比如奥美公关

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第一个做广告的奥美是吧

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实际上美国的美国消费者是很理性的

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但是如果说你的内容做的足够好

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能够打动他

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他绝对愿意付费

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所以呢我来到美国

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我跟你讲

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我当时500万的教训吧

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我18年做冷风机赚了很多钱

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19年赚了很多钱

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20年我就脑袋一热啊

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胯下微博对亏了500多万

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我的货到现在没办法

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你看我现在仓库发的货

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还是我在21年的货要喝水

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我我放到自己家里面

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如果不放你家

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我光那些货的成本都不止500万

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我这500万全部亏在物流上了

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不是亏在销售上

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销售上没亏钱

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仓储物流压的时间太长

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费用太高了

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费用太高

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而且呢你在美国

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你发现你报废还得花钱

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你在亚马逊

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如果说这个货你不取走

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你报废了

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我说我不要了

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那也不行

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光那个滞纳金就好几万美金

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所以这就是我为什么我这一次创业这次创业啊

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你看我这次创业

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我我做的多么极致啊

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货放家里面

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然后流量全靠我的IP自然流量

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然后用户呢我的会员和粉丝最关键的是什么呢

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我现在有做那个切片模式

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我让我的会员做我的切片

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然后呢带我的产品给他们用金这个模式

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内容带货

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不要用潮流带货

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不要用团队带货

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我接下来我有一个很大的计划

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就是我接下来要把美国的保健品的产品线扩大

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我用了一年开发了四款产品

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我过去的22年到22年到现在

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整个是快4年的时间

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做了四块九

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四款茶

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四款保健品

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4年就做这些产品

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我要在中国的话

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一年就干50~100款

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为什么慢了呢

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就是因为慢下来就是准

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所以在中国创业啊

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做电商一定要把原来的打法放弃掉

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用新打法

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流量思维改变成内容思维

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传播思维

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实际上不是这个时代难赚钱

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因为这两天留言的很多都是我们做电商的

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都亏钱

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十个有九个亏钱

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他亏钱的原因是什么

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我举个例子

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比如说同样做内容平台

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你要用做抖音

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你要投流模式不可能赚到钱

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投流的话咱算一下吧

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啊我在2021年22年做投流

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那个流量成本还没那么高啊

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35%的投流成本

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然后人员成本30%多

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那时候主播的底薪是1万块

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再加上3~5点提成

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35%的投留

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30%到35的人员成本

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30%到35的退货

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我的退货算算低的啊

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10%到35

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他们都70%的退货

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你看就这样

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很多人刺杀似的往里弄

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你知道去年抖音赚多少钱吗

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你猜猜抖音全年在哪里

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你猜猜上千亿

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抖音是去年中国第一大利润互联网公司

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3000多亿

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3500亿

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这些钱怎么来的呢

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全是些电商商家给贡献的

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所以为什么阿里天天难做啊

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原因就是因为大家都去抖音投流了3100

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都到这来了

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对的

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所以如果你想创业做品牌

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一定要做内容

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一定要通过内容方式

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你看我们所有的回国来的兄弟们

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都是因为不够内容

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都是常用电商投流模式打起来的

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但这个模式没法持续

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而且是平台赚走了利润

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消费者买了货退掉了

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然后损失全商家的最关键的还要补税补税啊

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为什么不碎啊

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因为广告费没法抵扣

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进项只能算费用

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退货那部分产生的费用也没法抵扣

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40%的退货

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很恐怖

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把利润全吃没了

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所以呢这个商业就是直插式商业

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所以我从22年我发现我怎么做都是死路一条

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我立马就停掉了

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我就保留了一点点

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传统电商把直播停掉了

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直播间停掉了啊

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然后呢所有的算下来之后

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死路一条的全部停掉

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所以今天如果说你们没想明白

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这么做下去

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如果是死路一条

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怎么算

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算不过来的话就不要再做了

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因为你做到最后你给所有人打工

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给平台打工

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给员工打工

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给社区打工之后

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关键你还得欠税余钱

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这是最可怕的

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就是你很辛苦

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你还欠别人钱

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你这么还有欠别人

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你不就很可笑吗

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所以所以这就是我吸取的教训

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你看我商品很多人问我说强哥我怎么转型

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各位我从产品到运营模式到组织模式

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到整个人都变了

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你知道吗

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产品从家电变成了酒茶保健品了

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然后营销从这个投流卖货达人

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直播变成了内容加个IP

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然后呢从原来的拼效率到现在拼啥呀

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现在拼啥呀

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你说我现在拼的是啥呀

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我会说你觉得我现在拼的啥

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你感你感觉我现在听的是解决方案

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怎么解决方案呢

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就是我很清楚怎么做是一定会亏钱

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一定会失败的

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我也知道怎么做

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一定赚钱

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一定不一定很稳定盈利的

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所以我现在试了解决方案

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所以很多人理解不了

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就是我现在哎我现在做的什么

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就是解决方案

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因为我把电商里面所有的环节都做完了

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经销商代理商

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工厂达人智播平台

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所有的平台

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世界上所有的平台我都做过

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所以呢我到这发现解决方案才是最重要的

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从开始要想明白

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所以说芒哥有句话说的很经典

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如果你知道你会死在哪里

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永远不要去那个地方

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所以兄弟们赚钱不难

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想明白很难啊

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