小资金怎样创业成功

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一个粉丝兄弟留言

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他说他是做了一款非常好的产品

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但是他没有品牌力啊

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没有资金实力

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没有渠道能力

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如果他申请了专利呢

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产品就会模仿

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如果他不申请专利呢

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可能呢更会被模仿

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那我怎么办啊

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这种小的资金创业者啊

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怎么样突围啊

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还有一个人说自己呢交易能力很强

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做外汇的啊

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成功率六七十%啊

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就是没有资金啊

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或者怎么样发财啊

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还有很多很多人啊

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觉得自己的一些想法很不错啊

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为什么赚不到钱呢

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你看每一个人呢都在想一个问题啊

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就是说自己做的非常好啊

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自己呢就是怀才不遇啊

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或者自己呢啊这个有如果有

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如果有资金的话

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就会怎么怎么样

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各位这个时代啊

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我给大家讲啊

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就是如果说你想的真的很明白

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你是不可能缺钱的

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你也不可能赚不到钱

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你赚不到钱只有一条

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你就是没想明白

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比如说啊如果你的产品真的很好

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我跟你讲

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你就不用担心别人抄你

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我自己创业

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我可以很坦诚告诉大家哈

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我在很多单品上赚过大钱啊

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最好的我说过嘛

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就是商用净化

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一个月一个单品赚大几千万

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利润纯利啊

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其实呢都是运气的产物

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各位我后来仔细想了啊

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当时我第一款产品报了之后

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他为什么我后面没有持续开发出来

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更好的产品呢

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实际上我开发了很多

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但是呢我当时也认为说那老是有人抄我哈

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浙江的一比一的抄

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所以样品都给你退掉啊

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第二个呢就是还有广东的啊

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我的供应商也把我的一些小马给泄露出去了

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我当时认为是他们的原因

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后面呢我想明白了

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就是我们的研发本身是跟不上的

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各位我是一个点子

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就点子

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什么叫点子呢

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就我有创意

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我有想法

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我知道怎么赚钱

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但是不知道怎么样把这个东西呢

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持续的扩大护城河

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各位他为什么扩大不了

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那就说明这个品类本身就没有护城河啊

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就像中国的新能源汽车是吧

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那众多的这个家电啊

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空调冰箱洗衣机是吧

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像小米做的任何品类

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其实包括中国的手机有什么护城河

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除了商标是自己的

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其他都不是自己的

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你想想是不是你的VIVO

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OPPO有什么护城河

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各位苹果是有护城河的

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因为他有这个苹果商店啊

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安卓有护城河

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因为所有的手机都用安卓系统对吧

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那美国的这些企业

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高通啊

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微软啊哈英伟达呀

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博通啊

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亚马逊亚都有混合

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但中国的企业到今天为止还在拼效率

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所以说如果说你今天有个好的点子

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能形成产品

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第一件事干嘛呢

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全渠道营销赶快赚钱

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就这么简单对吧

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在你能够赚钱转

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想要赚你资金

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护城河就是什么呢

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就当你第一代开发出来之后

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赶快抢

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第二代就是你

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你就设好

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比如说这个产品的生命周期只有半年

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半年能赚多少钱

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想好了随心赚

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不要顾虑

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你说我跌二代想不起来好了

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干一票就行了

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各位啊

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在中国就这样的

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因为中国有全球最庞大的最专业的供应链

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没有门槛

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如果门槛只有一个

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就今天我干的那活

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就IP模式

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很多人说川哥

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你为什么不搞团队呢

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我不是我不搞

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没几个人才

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各位都是执行岗

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而且这些都被AI会替代的

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因为AI比人聪明

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就今天比如说我今天我用AI是吧

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无论是拍视频

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无论是自动回复

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无论是做什么

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12都可以

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其实我只有一个功效

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就是他娘的

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就是把这个行业呢分析的比AI可能更精准一点

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包括我自己能力圈

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我研究的更深一点

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其他的AI都比人强

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甚至AI比我们的人系统能力思考强多了

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但AI做不了是什么了

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就他的前瞻性还是弱一点

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他现在目前的能力还是根据过去的发生的

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所有事做一个汇总

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做个梳理

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但真正的决策呢就前瞻性

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包括人的意志

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人的感受啊

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人的人性AI目前还是做不到

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他可以做到理性

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做到梳理

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但是感性他也做不到

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所以这是AI目前唯一的比人弱的地方

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其他的都比人强了

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所以实际上你说哪些工作不会被AI替代呢

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都会99.9%都会替代的

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这是个核心问题啊

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各位所以说我想明白这一点之后呢

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我说我不再招任何人是吧

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如果说有能力互补的啊

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价值观一致的我也可以考虑

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比如说我在美国

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我创立品牌

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我为什么我只做消费品品牌

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因为消费品呢AI替代不了人

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总得吃

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总得喝吧

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所以说我要吃

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我要喝这些方面的需求就一直会存在

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这也是为什么我在美国我还在做品牌的原因啊

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我的这个保健品牌red moon啊

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我接下来还有红酒啊

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威士忌这些产品我也会上对吧

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我也会扩大我的这个供应链的规模

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实际上包括我在哈直播间讲了很多次啊

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如果说你是这方面的专家呢

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也可以交流是吧

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说不定有合作的机会

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实际上你在中国你创业呢就一个点哈

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就是当你发现市场机会的时候

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毫不犹豫赶快转

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别掖着藏着

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不可能长久

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因为供应链太发达了

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你都不用出

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就我我就有讲你在深圳是吧

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你做一个产品你都不用出厂区门对吧

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从设计啊到到里面的结构

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到电路到模具都可以完成

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所以你在这种行情下呢

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你唯一做的就是什么呢

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就是就是快

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但是快这个事很难

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所以说你作为一个小个体

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你的方法就是什么呢

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就是OK能站起来时猛断这么大的事躺着

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所以你就不能搞大喷的模式

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你更不要想着说啊

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我留下时间去招个人培训人不现实

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各位人这个东西呢

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他用他是好人呢

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还是个锦上添花的

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但是坏人呢他一定是落井下石的

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所以他人很少有人才啊

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就是我就给大家什么叫人才吧

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就你能够在一个点上专注的做

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那就是人才

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就是中国这种教育模式呢出来是叫高级技工

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他只是重复劳动

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说真的

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我看了一个人之后

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我从大概看他一眼聊几句

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我知道这个人大概的水平

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以及他的上限到什么程度就能看出来

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因为你见多了

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知道吗

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如果你想赚大钱呢

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如果你想赚大钱

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我给大家讲哈

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你要有一个延伸和发散的能力

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这个呢是我可以给创业者讲的啊

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什么叫延伸

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什么叫发散呢

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颜色发展的核心是什么呢

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就是你能从一件事上哈

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然后退到另外事发散什么呢

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就是你从一件事上把关联的事全部给找出来

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各位延伸发散呢

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这个能力呢他是传统的教育里面不具备的啊

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比如说你看我我我自己做这个IP啊

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实际上讲我讲了很多的东西

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包括今年投资啊

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我讲一讲

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我说今年是非常适合价值投资的对吧

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非常不适合去年的这种投机的啊

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什么原因呢

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很简单的道理嘛

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因为第一呢A股的消费股已经到了一个啊

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历史的低点

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那第一个第二个呢就是对吧

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本身来讲他们比美股的有些商业模式还要好

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但是呢性价比还要高

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回报的还要高

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那第三个呢就是A股呢在过去呢都是政策扶持

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但政策也需要钱支撑呀

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他没钱了呀

237
00:06:37,259 --> 00:06:38,500
所以这些真正纳税的

238
00:06:38,500 --> 00:06:39,740
然后商业模式很好的

239
00:06:39,740 --> 00:06:41,420
然后呢主动回报很高的哈

240
00:06:41,420 --> 00:06:42,980
这些呢都是未来的

241
00:06:42,980 --> 00:06:45,209
真的就是说白了不能打压了

242
00:06:45,209 --> 00:06:46,168
等这打压的话

243
00:06:46,168 --> 00:06:47,668
再把这些管理层吃不到饭了

244
00:06:47,668 --> 00:06:48,509
这是个根本原因

245
00:06:48,509 --> 00:06:50,930
各位所以呢就是它有好估值

246
00:06:50,930 --> 00:06:51,870
又有好的股东回报

247
00:06:51,870 --> 00:06:52,870
又有好的商业模式

248
00:06:52,870 --> 00:06:55,069
这个公司价值投资里面他就是优秀的标的啊

249
00:06:55,069 --> 00:06:56,288
你不用考虑那么多

250
00:06:56,288 --> 00:06:58,728
但是99%的A股的散户呢

251
00:06:58,728 --> 00:06:59,689
他并不理解

252
00:06:59,689 --> 00:07:01,430
因为他只是一个炒股的

253
00:07:01,430 --> 00:07:02,829
他不知道什么叫回本周期

254
00:07:02,829 --> 00:07:03,750
他不知道怎么样

255
00:07:03,750 --> 00:07:05,589
哎这个钱投进去多少年能收回本金

256
00:07:05,589 --> 00:07:06,800
他不知道他不算那个账

257
00:07:06,800 --> 00:07:08,199
他更不知道这个企业干嘛的

258
00:07:08,199 --> 00:07:09,019
能持续多久

259
00:07:09,019 --> 00:07:11,879
他总是看到说哇政策新人啊

260
00:07:11,879 --> 00:07:12,399
激励啊

261
00:07:12,399 --> 00:07:14,019
嘿嘿都几百倍

262
00:07:14,019 --> 00:07:14,939
批什么概念呀

263
00:07:14,939 --> 00:07:16,519
你看看现在财报发了之后

264
00:07:16,519 --> 00:07:17,959
美国的刹市跌了多少

265
00:07:17,959 --> 00:07:20,180
美国刹22万时能打十倍左右

266
00:07:20,180 --> 00:07:21,120
你看多邻国啊

267
00:07:21,120 --> 00:07:22,759
各种各样的软件就是十倍左右

268
00:07:22,759 --> 00:07:23,220
各位啊

269
00:07:23,220 --> 00:07:24,199
十倍有什么概念呀

270
00:07:24,199 --> 00:07:25,040
按照它的增速

271
00:07:25,040 --> 00:07:26,040
按他的回购率

272
00:07:26,040 --> 00:07:28,500
五到8年回本的依然暴跌

273
00:07:28,500 --> 00:07:32,048
各位那你说我就问你A股哪些公司比他们更好

274
00:07:32,048 --> 00:07:34,348
你找一个比这个多力工商业模式好的

275
00:07:34,348 --> 00:07:35,228
找一些医药公司

276
00:07:35,228 --> 00:07:36,110
比这个辉瑞啊

277
00:07:36,110 --> 00:07:37,069
阿莫沙东啊

278
00:07:37,069 --> 00:07:39,800
哈虎东回报更高的很少

279
00:07:39,800 --> 00:07:42,779
但是为什么这C巨头十几倍的时候

280
00:07:42,779 --> 00:07:45,779
你会愿意买一一两百倍的那些所谓的啊

281
00:07:45,779 --> 00:07:48,649
那些那些高估值的公司呢

282
00:07:48,649 --> 00:07:51,750
这就是A股的股民普遍不具备的一种发散思维

283
00:07:51,750 --> 00:07:52,720
他不会对比

284
00:07:52,720 --> 00:07:56,120
那第二个呢就是我自己呢给了很多人机会啊

285
00:07:56,120 --> 00:07:57,980
就像当年孙悟空这个啊

286
00:07:57,980 --> 00:07:59,819
孙悟空教这些啊

287
00:07:59,819 --> 00:08:01,980
孙悟空师傅啊带徒弟一样的哈

288
00:08:01,980 --> 00:08:03,779
他就说他会教72变啊

289
00:08:03,779 --> 00:08:04,660
弹了孙悟空一下

290
00:08:04,660 --> 00:08:06,720
孙悟空立马就三个弯腰找他师傅去了

291
00:08:06,720 --> 00:08:09,079
但是实际上你说我们现在这些身边的人

292
00:08:09,079 --> 00:08:11,720
那赚不到钱的人有几个有这悟性的对吧

293
00:08:11,720 --> 00:08:13,050
我举个很简单的例子啊

294
00:08:13,050 --> 00:08:13,850
我自己讲吧

295
00:08:13,850 --> 00:08:15,209
我说哎你们做切片了啊

296
00:08:15,209 --> 00:08:16,889
可以去发展下会员啊

297
00:08:16,889 --> 00:08:18,699
我当然我只限我会员群里充电啊

298
00:08:18,699 --> 00:08:20,339
其实我讲了很多次这种机会啊

299
00:08:20,339 --> 00:08:22,420
但是很少有人听明白为啥嘞

300
00:08:22,420 --> 00:08:23,500
他不作为健身音

301
00:08:23,500 --> 00:08:25,178
就是你今年你你赚不到100万

302
00:08:25,178 --> 00:08:26,418
你在中国赚不了板

303
00:08:26,418 --> 00:08:27,478
只能说你确实没能力

304
00:08:27,478 --> 00:08:28,978
但你永远不要抱怨说啊

305
00:08:28,978 --> 00:08:29,759
没有人给我机会

306
00:08:29,759 --> 00:08:31,538
各位100万送到你嘴上

307
00:08:31,538 --> 00:08:32,359
你也不会吃的

308
00:08:32,359 --> 00:08:33,658
为啥你没能力啊

309
00:08:33,658 --> 00:08:34,918
你想不明白呀

310
00:08:34,918 --> 00:08:36,178
你完全你就是个懒人

311
00:08:36,178 --> 00:08:37,599
各位就是个懒人

312
00:08:37,599 --> 00:08:38,038
你知道吗

313
00:08:38,038 --> 00:08:40,349
你看看中国那些人所谓的勤奋是啥呢

314
00:08:40,349 --> 00:08:41,629
复制粘贴可以啊

315
00:08:41,629 --> 00:08:42,109
重复劳动

316
00:08:42,109 --> 00:08:43,068
拧螺丝钉可以啊

317
00:08:43,068 --> 00:08:44,308
当保安可以是吧

318
00:08:44,308 --> 00:08:47,220
然后呢就就就就就扫扫打扫卫生可以啊

319
00:08:47,220 --> 00:08:48,340
要起早贪黑没问题

320
00:08:48,340 --> 00:08:49,820
就是我们北方人的特点嘛

321
00:08:49,820 --> 00:08:51,899
就七道贪黑打扫卫生啊

322
00:08:51,899 --> 00:08:56,139
然后呢这个搬砖这些东西是能能叫这叫勤快

323
00:08:56,139 --> 00:08:57,370
比较勤奋懂吗

324
00:08:57,370 --> 00:08:58,690
勤快呢就是说能吃苦

325
00:08:58,690 --> 00:08:59,250
能耐劳

326
00:08:59,250 --> 00:09:00,169
能重复啊

327
00:09:01,429 --> 00:09:03,169
但是勤奋不是勤奋

328
00:09:03,169 --> 00:09:03,730
是动脑子

329
00:09:03,730 --> 00:09:06,200
各位就是围绕你的结果啊

330
00:09:06,200 --> 00:09:06,899
不断的延伸

331
00:09:06,899 --> 00:09:07,860
比如说你想赚100万

332
00:09:07,860 --> 00:09:09,000
我都说了很多的方法

333
00:09:09,000 --> 00:09:10,799
很多很多赚百万的方法

334
00:09:10,799 --> 00:09:12,679
但是我跟你讲哈

335
00:09:12,679 --> 00:09:14,129
我就没见过几个动脑子的

336
00:09:14,129 --> 00:09:15,850
你要是99.9%的人都没脑子

337
00:09:15,850 --> 00:09:16,250
你知道吗

338
00:09:16,250 --> 00:09:18,110
所以每一个专门的开的人

339
00:09:18,110 --> 00:09:19,809
你可以肯定的给自己打回去

340
00:09:19,809 --> 00:09:20,909
就是你不会思考

341
00:09:20,909 --> 00:09:21,350
对啊

342
00:09:21,350 --> 00:09:22,409
你会思考不可能的

343
00:09:22,409 --> 00:09:23,710
AI只会让钱赚的更多

344
00:09:23,710 --> 00:09:25,190
AI只会让屏幕开占的更大

345
00:09:25,190 --> 00:09:26,830
AI只会让你赚钱赚得更快

346
00:09:26,830 --> 00:09:28,110
只是说你不动脑子

347
00:09:28,110 --> 00:09:29,379
所以导致你没钱

348
00:09:29,379 --> 00:09:30,980
其实说白了今天所有赚到钱的人

349
00:09:30,980 --> 00:09:33,000
99%的员工都是老板给的

350
00:09:33,000 --> 00:09:34,580
各位你们不要去福利去啊

351
00:09:34,580 --> 00:09:37,750
你我至少今天我可以肯定大家跳槽之后

352
00:09:37,750 --> 00:09:39,769
收入增加的几乎很少

353
00:09:39,769 --> 00:09:40,889
1%都不到

354
00:09:40,889 --> 00:09:42,429
99%的跳槽的人

355
00:09:42,429 --> 00:09:43,629
最后收入都不如原来公司

356
00:09:43,629 --> 00:09:44,179
为啥呢

357
00:09:44,179 --> 00:09:45,419
本身你就没有价值

358
00:09:45,419 --> 00:09:46,259
你知道吗

359
00:09:46,259 --> 00:09:47,539
这个也是真的

360
00:09:47,539 --> 00:09:48,200
你知道吧

361
00:09:48,200 --> 00:09:50,500
就就是大家都会高估自己的原因

362
00:09:50,500 --> 00:09:52,309
等于说你知道位置上的时候

363
00:09:52,309 --> 00:09:53,549
你看起来不可或缺

364
00:09:53,549 --> 00:09:55,990
不可或缺的原因是因为公司不想招人

365
00:09:55,990 --> 00:09:57,110
不是说你不可或缺

366
00:09:57,110 --> 00:09:59,730
因为现在公司已经没有储备人人的能力了

367
00:09:59,730 --> 00:10:02,799
那原来是我们我们公司招人骗的都是啊

368
00:10:02,799 --> 00:10:04,879
这个一个坑俩萝卜啊

369
00:10:04,879 --> 00:10:05,399
有人离职

370
00:10:05,399 --> 00:10:06,159
然后补上

371
00:10:06,159 --> 00:10:09,000
现在你说白了都是俩坑一个萝卜对吧

372
00:10:09,000 --> 00:10:10,799
那这个时候呢两层优乐包时候

373
00:10:10,799 --> 00:10:12,019
你觉得你是很重要的

374
00:10:12,019 --> 00:10:13,740
实际上并不是你重要

375
00:10:13,740 --> 00:10:15,000
是那个岗位很重要

376
00:10:15,000 --> 00:10:17,809
只是说呢现在公司觉得反正也挣不了什么钱

377
00:10:17,809 --> 00:10:18,809
别折腾了

378
00:10:18,809 --> 00:10:20,409
他不是因为说你多牛逼

379
00:10:20,409 --> 00:10:21,179
知道吗

380
00:10:21,179 --> 00:10:22,820
真的每个公式我告诉你啊

381
00:10:22,820 --> 00:10:23,379
你只要换人

382
00:10:23,379 --> 00:10:24,220
你都比别人做的好

383
00:10:24,220 --> 00:10:25,980
只是现在换人也有成本呀

384
00:10:25,980 --> 00:10:26,779
招聘也有成本呀

385
00:10:26,779 --> 00:10:27,659
招个人也要几千块钱

386
00:10:27,659 --> 00:10:28,169
对不对

387
00:10:28,169 --> 00:10:31,450
所以综合因素是因为这个社会的发展是停滞了

388
00:10:31,450 --> 00:10:33,149
而不是人变得更值钱了

389
00:10:33,149 --> 00:10:34,009
在AI面前

390
00:10:34,009 --> 00:10:35,129
人是更不值钱的

391
00:10:35,129 --> 00:10:36,690
所以这也是为什么我从19年我就讲

392
00:10:36,690 --> 00:10:38,360
我说你作为一个企业老板

393
00:10:38,360 --> 00:10:39,960
千万不要轻易招人

394
00:10:39,960 --> 00:10:42,048
真的他不是员工的成本高

395
00:10:42,048 --> 00:10:43,609
是你的管理成本太高

396
00:10:43,609 --> 00:10:44,589
沟通成本太高

397
00:10:44,589 --> 00:10:45,369
你作为一个老板

398
00:10:45,369 --> 00:10:46,188
你应该干嘛呢

399
00:10:46,188 --> 00:10:47,528
你应该把自己的价值代化

400
00:10:47,528 --> 00:10:48,548
像我跟他一样的

401
00:10:48,548 --> 00:10:49,700
就自己价值代化

402
00:10:49,700 --> 00:10:50,940
我不考虑任何人

403
00:10:50,940 --> 00:10:52,220
我就把我的自己价格哈

404
00:10:52,220 --> 00:10:53,000
我有价值

405
00:10:53,000 --> 00:10:54,360
我能吸引有价值的人

406
00:10:54,360 --> 00:10:55,700
我让大家一起加油的话

407
00:10:55,700 --> 00:10:57,100
而不是说我去我去

408
00:10:57,100 --> 00:10:58,129
我去扶持一个人

409
00:10:58,129 --> 00:10:58,990
帮助一个人

410
00:10:58,990 --> 00:11:01,269
各位放弃所有的这种帮的想法

411
00:11:01,269 --> 00:11:02,450
一点用都没有

412
00:11:02,450 --> 00:11:03,029
AI时代

413
00:11:03,029 --> 00:11:06,889
它会让这个东郭先生啊滥于充数的原形毕露

414
00:11:06,889 --> 00:11:07,970
这也是他的宿命

415
00:11:07,970 --> 00:11:10,139
但不代表说他就没有好结果

416
00:11:10,139 --> 00:11:11,899
这个人呢他一旦现实了之后

417
00:11:11,899 --> 00:11:13,039
他反而结果会更好

418
00:11:13,039 --> 00:11:13,720
为啥呢

419
00:11:13,720 --> 00:11:15,179
每个人物归原主啊

420
00:11:15,179 --> 00:11:17,139
就是回到自己的位置上呀对吧

421
00:11:17,139 --> 00:11:18,620
在AI面前你是透明的呀

422
00:11:18,620 --> 00:11:19,159
对不对

423
00:11:19,159 --> 00:11:20,580
你你这时候你不行

424
00:11:20,580 --> 00:11:21,419
不需要别人讲了

425
00:11:21,419 --> 00:11:22,860
比如说我过去我说一个人

426
00:11:22,860 --> 00:11:23,980
我说你这个地方不行

427
00:11:23,980 --> 00:11:25,500
他会说凭什么不行呀

428
00:11:25,500 --> 00:11:26,879
但是有了AI之后呢

429
00:11:26,879 --> 00:11:27,539
不用我讲

430
00:11:27,539 --> 00:11:28,539
你也知道自己不行

431
00:11:28,539 --> 00:11:29,100
对不对

432
00:11:29,100 --> 00:11:31,179
所以今天呢人是好管理了

433
00:11:31,179 --> 00:11:32,559
但是呢你没有必要去管

434
00:11:32,559 --> 00:11:34,000
就是如果今天这个人需要管

435
00:11:34,000 --> 00:11:34,899
你就没必要招了

436
00:11:34,899 --> 00:11:36,710
因为他注定了他不适合的嘛

437
00:11:36,710 --> 00:11:39,110
所以这个才是给大家讲的这个逻辑哈

438
00:11:39,110 --> 00:11:40,990
就是你作为一个老板呢

439
00:11:40,990 --> 00:11:42,460
你要去想对吧

440
00:11:42,460 --> 00:11:43,440
你想你的产品

441
00:11:43,440 --> 00:11:44,700
还有你的用户啊

442
00:11:44,700 --> 00:11:45,659
想你的链路哈

443
00:11:45,659 --> 00:11:46,639
想你的持续性

444
00:11:46,639 --> 00:11:48,320
你把这些想明白啊

445
00:11:48,320 --> 00:11:51,659
在今天的中国赚钱是比以前容易多了哈

446
00:11:51,659 --> 00:11:53,299
至少我是能想明白的哈

447
00:11:53,299 --> 00:11:54,509
我比以前赚钱容易多了

448
00:11:54,509 --> 00:11:55,590
因为我想明白了

449
00:11:55,590 --> 00:11:58,309
这个也是我过去的时候天天去反思

450
00:11:58,309 --> 00:11:59,110
没想明白点

451
00:11:59,110 --> 00:12:01,639
就是你把精力呢一定要用到自己身上

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