做生意想赚钱一定小而美

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我每天收到很多国内创业者的留言

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就是生意不赚钱

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而且呢今年都在补税

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大部分人呢面临一个困境啊

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比如说你裁员

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你的高额的员工补偿

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你受不了

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你不裁员

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现在原材料涨得越来越厉害了

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今年第一季度工业品啊都爆雷了

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我至少现在看到的财报

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茅台算好的

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汾酒

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上好的白酒

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真的哈大家都不看好白酒

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但你实际上白酒的财报还算是不错了

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你看看其他行业的财报

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简直吓死个人啊

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反正到目前为止

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工业制造类的

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包括出海的

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因为汇率涨嘛

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基本上损失也很大

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基本上都是在暴跌

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销售额可能还在六位增长

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那利润基本都要单了

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对这说明什么呢

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我们国内的制造业的门槛太低了

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没有核心竞争力

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你我看了看广东的电价现在已经超过一块了

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你这么来看

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美国电价不高啊

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美国我们家用电是大概在三毛到五毛之间吧

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3~4毛

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但他们人美元收入呀

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但是你要在国内的话

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一块钱的电价等于工业电价

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这也是为什么很多江浙的那些工厂都往山东搬

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山东电价目前还是属于便宜点的哈

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工业用电应该是一直是一块多

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家用的

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但是我给大家讲一个

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关于这个做生意怎么样赚钱

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各位三点

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你可以看我之前所有的视频啊

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我讲三点

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第一点

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如果你的行业属于同质化竞争

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一定要缩小规模

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只做高利润

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高附加值的

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比如原来我我400个人

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我现在40个人

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我收了90%

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但我可以保证不亏啊

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我可以交税啊

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因为你做高毛利呢

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你的税收你能承担得起

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大不了不挣钱

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但是最起码呢你别买低端的

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不挣你钱还不睡

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各位你要把税算进去的话

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不退是很大的一麻烦

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第二个呢就是你要做高附加值

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做精准人群啊

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我正好今天呢在这个水友交汇啊

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刚才买了个啊快餐

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正好像他在做饭吧

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我在这里看他们的商品

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你看就是这是一个啊美国的石油交汇的一个啊

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相当于一个家具店吧

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然后你看一下他的产品

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这是他的一种纸啊

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你看多少钱

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这一包纸看

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刚才看了价格七块啊

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七美金啊

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这一包纸七美金

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你看这个这一包纸九美金

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这就是普通的餐巾纸啊

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他只是说聚会的时候可能摆上以后非常漂亮

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它就是餐巾纸

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对不

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他是一个环保的哈

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他打的环保材料

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这是呃made得made得with love in德国是吧

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这么啊这么累

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这么牛不德国吗

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各位你看德国产的好

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各位这一包纸要七美金哈

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什么概念啊

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这个r hr是一个高端品牌啊

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30 97977年成立的

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所以说你你做商品的时候

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你不要像我们国内似的

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我们国内完河北

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他做这个卫生纸的都都论论斤称啊

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那简直哇

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那那真的没有必要

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你知道吗

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你比如说你卖一个亿啊

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你挣这个100万

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你还不如卖200万挣100万呢

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对真的

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你卖一个月挣100万

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你最起码要投1000万对吧

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你投1000万挣吧

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挣100万

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这是10%的年化

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但是你做200万赚100万呢

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比如你投20万啊

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然后呢你的年化呢就是500%

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所以呢这个同样的投入啊

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如果说你的回报率很差

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你要考虑到

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因为你卖一个亿升100万

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你肯定会税收到偷工减料啊

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员工上的苛刻管理必必然的

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各位知道吗

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因为现在物价原材料涨的太狠了

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上游的没有一个不涨的

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你这时候如果说你的商品还在降价

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你基本上没有活路了

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你要做那种细分的非常细分的

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你做这个商品

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你看就你在国内做这种高端的纸对吧

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你你卖到美国也可以啊

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他卖他卖九块

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你卖八块七块也很也很好啦

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知道吗

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就在这种卫生纸的成本绝对是五官成本

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绝对不到一美金

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对不对

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你看这只你看他做了各种颜色的纸

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你看看多漂亮

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你看看这八美金的啊

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就是有有点图案在上面啊

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你看这个这纸看你看多漂亮很漂亮的

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406美金

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所以这个赚钱这个事呢哈就加了一加了一点

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这种啊色彩就不一样了

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你看这个塑料袋啊

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他这个是抹布啊

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抹布啊

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抹布的话

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这是厨房的茶色的抹布哈

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看看这个各位18美金啊

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这个猫窝是18美金哇

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哦这么贵啊

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兄弟们

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你看这这这个价格啊

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啊这是他这个K城那个厨房的茶色

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抹布是made from3.5塑料瓶子啊

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他是从3.5个塑料瓶子里面提取的

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所以他就是个环保的哈

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他就是从瓶子做出来的这个八布

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你看环保的他可以卖到多少钱

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卖到18

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所以你不用卖18

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你卖十十

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十十五也行

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15美金也很厉害了

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所以你看这个牌子多厉害

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所以你看老美呢其实来讲赚大钱了啊

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他不是说像我们国内似的打价格战啊

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打价格战很傻

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因为你的量没那么大了对吧

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你看这个20哇

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一个相框

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一个相框20啊

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你想想哇

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太太牛逼了

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在我们国内可能有卖两块啊

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你看这个花瓶多钱

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你花瓶27

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一个花瓶

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一个假花塑料花瓶

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你看27是吧

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哈哈这个纸巾它很漂亮

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做的啊

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还有还有这个还有这个气质感觉哈

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八块这这就是在美国啊

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你看这是一个围巾啊

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哇围巾看这个那小围巾多少钱

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11啊

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看11块啊

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你看这这这就是家居同样的一个东西

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他们卖的价格简直了啊

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就你做点艺术

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瞄准一部分人就是未来要做小众化

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就是他不可能大量的知道吗

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没有大量这一说了

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算是有一个相框

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看先生的酒啊

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兄弟们

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你看这个

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所以很多时候我个人感觉呢就是未来的时代啊

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它一定属于这种嗯精准化

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标准化精准化的时代是吧

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你也不要去给他们搞价格战

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搞点设计

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搞点艺术感

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我以前我就是我以前做功能化产品啊

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我现在我都不做了啊

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我以前就是共同化产品

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就是我现在就是做一些呃精准化产品

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然后呢这个过程呢就尽可能的去做一些啊

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瞄准的高端人群的

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你的人群匹配的一个一个逻辑

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能避免浪费嘛是吧

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价格战这个时代就早就早就过去了

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对你看他们做出来的东西

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这艺术感都很强是吧

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你看这个这个笔记本看多少钱

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18我靠18块啊

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你看这一个笔记本18块

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你在国内的话

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他肯定干成一块八了

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拼多多少肯定一块八

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因为你做这种艺术类的

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你想想成本又低

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是不是

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然后呢价格又高

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对不对

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你看这个十块

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你看兄弟们

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你这这才叫做生意啊

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你在国内那要出苦力好不好

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哇哈哈

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真的是简直了哈

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就一个普通的笔记本啊

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这个这个笔记本多少钱啊

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十块十美金三个笔记本

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你看看这哎呀

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真的是真的是

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我觉得有的时候我们这个太辛苦

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不赚钱的时候啊

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你得反思一下啊

239
00:07:21,418 --> 00:07:23,658
这是一个台历19块啊

240
00:07:23,658 --> 00:07:25,769
19块唉

241
00:07:25,769 --> 00:07:27,028
真是帽子哈

242
00:07:28,428 --> 00:07:31,228
帽子这帽子估计是中国做的

243
00:07:31,990 --> 00:07:33,550
中国做到15美金

244
00:07:33,550 --> 00:07:34,730
一个帽子啊

245
00:07:34,730 --> 00:07:36,110
一个帽子15美金

246
00:07:36,110 --> 00:07:37,269
跟我这个也差不多

247
00:07:37,269 --> 00:07:39,550
哈哈那个包这个包肯定很贵

248
00:07:39,550 --> 00:07:40,699
一个包啊

249
00:07:40,699 --> 00:07:42,019
这包多少钱

250
00:07:43,899 --> 00:07:46,560
一包二十一二十一美金的帆布包

251
00:07:46,560 --> 00:07:48,500
各位哎呀

252
00:07:48,500 --> 00:07:49,100
赚钱啊

253
00:07:49,100 --> 00:07:49,899
真的是要思考

254
00:07:49,899 --> 00:07:51,939
兄弟们千万不要出苦力了

255
00:07:51,939 --> 00:07:53,279
特别是不交税

256
00:07:53,279 --> 00:07:57,060
而且呢就是靠效率的兄弟们一旦不睡啊

257
00:07:57,060 --> 00:07:57,980
血本无归啊

258
00:07:57,980 --> 00:07:58,759
真的

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