怎么样发现赚钱机会

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今天有一个初中同学

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还有大学同学给我留言

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说想做生意

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想做跨境

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问我有没有什么好的方法

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实际上我自己感觉呢

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中国的创业者是非常厉害的

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但是呢大部分人呢就是光会卖货

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不会做品牌

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实际上中国的制造业非常发达

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供应链比美国强多了

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你只要有一个非常好的想法

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实际上做成现实是比美国容易太多了

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所以实际上你看我到今天为止

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为什么我还在坚持做品牌啊

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在美国还有自己的保健品品牌肉品牌

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我主要的想法就是让孩子啊

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将来大学毕业之后呢

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有一个实践的机会

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因为在美国创立供应链太难了

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全球工业制造最发达的就是中国

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可以来讲的话

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在中国你不用出产业园

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你就可以把所有的想法变成现实

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在美国你可能要跑几百公里也完成不了

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像我做一款保健品

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实际上我一款保健品我在美国要做半年

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我在中国的话可能只需要一个月呃

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我今天呢这确实就是啊送孩子打篮球啊

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我就给初中同学

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高中同学

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大学同学还有很多个留言

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想做生意的啊

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详细的讲一下怎么样做品牌

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然后呢我们去拿去的旧时这家超市啊

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我一个案例啊

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其实就是呢他他的家主打的就是小包装啊

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然后呢呃大米爆款它是一个小号的COSTCO

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呃但是呢这家公司的生意非常火爆呃

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然后呢利润非常高哈

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原因是什么呢

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就是他购物非常方便啊

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符合那种年轻人白领啊

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还有这些上班族哎

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cos o呢属于家庭主要是大包装啊

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沃尔玛呢属于百货全啊

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便宜性价比啊

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你看我在前面呢有一个长

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哎我给大家讲讲这个牌子啊

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就是你从这个牌子可以得到一个启发啊

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这个牌子你可以看一下什么叫叫川普啊

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川普啊有点像川普的名字啊

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你看他这个肠呢一根啊

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你可以看一下啊

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两块多

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你看啊

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嘿嘿嘿

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那你你想想一下这个利润有多高吧

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啊这家公司起来的很快啊

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就是12年开始创立啊

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他是一个不是这个本行业的啊

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是个私人教练

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对还有一个金融专业的人

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他两个人呢就是就大概是6500哈哈

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大概6500的创业啊

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就大概是掏了6500块钱做了一个产品

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然后过了很多年呢

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然后他们在在网上卖

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然后呢慢慢的就16年的给崔又是合作了呀

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也就是合作之后呢

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崔秀士呢就给他下了一个100多万单

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然后立马呢就成了全国性的品牌了

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所以各位你发现问题啊

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就是如果你有好的产品呢

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你需要一个背书

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那这个背书呢你最好找一个有调性的啊

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比如说你找一个啊京东自营啊哈唯品会啊

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或者绝对就是谁啊

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cos和沃尔玛

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你一旦进了COSPO

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基本上就是全国性品牌了

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全球性品牌倍速很关键啊

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你不要去批发市场

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对你看一下这个这个品牌呢就是进了cos o啊

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立马就成了嗯

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摆完订单啊

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然后变成了主页了

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然后他主要是无添加啊

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然后全用是好的牛肉啊

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然后草料饲养牛肉

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他那目前呢就是已经入驻了18万个终端啊

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然后讲车就是沃尔玛COSTCO塔吉特啊

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嗯薅护士都进了

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那进了COSTCO的话量又大了

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目前的话只有100到200个

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人人很少

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但是呢他的销售额呢是八到10亿美金

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净利润20%

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各位什么概念呢哈就是就这几年啊

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他是20年卖了4500万美金

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然后23年3亿美金啊

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24年是5亿美金

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去年应该是达到10亿美金啊

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他现在呢还没有上市啊

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上市的话这家公司最起码的我估计啊

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按照2亿的2亿美金利润

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你给个30~50倍哈

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60到100亿美金完全没有问题

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各位你看一下他怎么做起来呢

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就是主打健康啊

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无添加

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就是其实我吃过很多次啊

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因为我也是喝酒嘛

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有时候我也经常拿这个产品尝啊

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我买了不少在家里面放着哈

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实际上你说它的口感呢并不是那么的好吃

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就是酸酸的啊

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然后有有嚼劲啊

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里面就是零添加

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就这么一个长

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各位啊

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一年销售额将近10亿美金啊

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赚2亿美金什么概念

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你有你觉得现在没有创业机会吗

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所以呢如果今天你想创业呢

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你最好的办法是

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然后呢发现需求

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然后找差异化

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但是呢不要做多

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一定要做深

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你看我在美国

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我现在做保健品啊

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就是那你现在的话就是怎么个营销模式对吧

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你不要按照过去的打法

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比如说我当时在二零呃

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2010年创业

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那时候有红利哈

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所以说你看我的打法

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那就是高举高打啊

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打团队啊

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砸资金砸钱

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但是今天为什么我呃反而呢很谨慎了啊

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你看我今天啊资金不缺了啊

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团队也有

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但是为什么我就一直坚持呢

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就是做精品的模式呢

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因为这个时代呢他什么都不缺

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对他不缺东西了

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所以呢你要做少做精啊

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做差异对吧

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你看我的保健品

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你像我这个啊嘛这个女装枝之类的哈

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我都是这样的

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对重草作精

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然后瞄准人群对吧

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因为你现在做大品牌啊

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做大量像像像九阳啊

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美帝啊

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苏泊尔哈尔那个时代早就过了

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对你现在这个时代呢就是你你要做拽是吧

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你看你看这个其实就是啥啊

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你看一个品是吧

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他啥都一个品

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你cos过一个品

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cos过总共才4000个SKU

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但是呢他一年的销售呢哈你可以看一下啊

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就是销量极大啊

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你见cos狗的话

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你可能就轻松就过亿了啊

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然后呢呃你的营销人群一定要准对吧

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营销路径一定要一定要透彻对吧

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就像我现在啊我讲投资啊

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你要讲投资的话

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你看我的人群呢就是创业者啊

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投资人啊

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然后呢这个啊各行各业的这个啊老板啊

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管理层

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然后这些人呢

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实际上他们对这种声音的理解呢是非常深刻的

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我讲的东西他能听懂啊

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然后呢我就讲一些比较专业的东西啊

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然后呢他们能理解

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然后讲到股东回报啊

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公司回报率的时候呢

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他就非常非常理解哈

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你看你看这个这是缺德旧时的产品啊

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重复抽样

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你看宠物缺氧啊

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其实来讲这些品牌呢基本上都是细分品类冠军

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而他只精选这些好的品类

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所以呢你用这种超市里面的这种产品理念

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然后呢做深做透

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做专做准啊

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然后呢你不要多啊

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然后呢你再慢慢的通过社交媒体

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一点点的营销对吧

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你看我这个模式呢

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就是你可以先不要去强调卖货啊

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不要强调卖货

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这个是我们中国人的一个特点

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中国人老是打性价比

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千万不要带性价比啊

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就这个世界没有性价比对吧

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东西好它就是贵啊

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贵了它不一定好

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但是好东西肯定不便宜

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所以呢你要用这种理念传播

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是吧

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用品牌思维

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产品思维

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差异化思维啊

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精准营销思维

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然后呢你慢慢的就把这个品牌给做出来

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对把品牌做出来做出来之后呢

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然后慢慢的成为新闻品类冠军之后呢

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你也可以啊接受融资啊

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也可以上市啊

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也可以卖给这些啊

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大于孩子啊

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你就像那个怪物饮料卖给了可口可乐

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怪物饮料

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你看过去的这个呃

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过去的几十年是美股回报率最高的之一哈

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基本上回报前5年化二三十%

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比这个英伟达都强多了

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所以实际上呢你但凡做消费呢

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你就是朝着百年品牌的思路去做啊

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00:06:39,439 --> 00:06:41,079
并不是这个没有机会啊

229
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是中国呢很多时候呢大家就是啊供应链太发达

230
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大家呢拼价格拼的太猛了

231
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实际上呢很多时候呢

232
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就把这个精力呢都没用到啊

233
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做品牌上

234
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做产品上啊

235
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都用到

236
00:06:52,240 --> 00:06:53,399
都用到了一些啊

237
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打价格战场

238
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然后呢你死我活上

239
00:06:55,660 --> 00:06:57,259
然后来那种批发模式上

240
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各位啊批发不是不好

241
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是说呃时间对吧

242
00:07:00,718 --> 00:07:03,298
如果说你早就过了那种阶段的话

243
00:07:03,298 --> 00:07:05,639
你要学会呢用品牌思维去做

244
00:07:05,639 --> 00:07:08,410
因为它品牌呢是消费者心智啊

245
00:07:08,410 --> 00:07:10,939
他是一个啊个人的价值主张啊

246
00:07:10,939 --> 00:07:11,740
就像我一样啊

247
00:07:11,740 --> 00:07:13,939
就是你看我我是很有个性的啊

248
00:07:13,939 --> 00:07:14,860
我自认为很有个性啊

249
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因为我不太啊

250
00:07:16,009 --> 00:07:17,189
按照这个别人的思路来

251
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你看我的逻辑是什么呢

252
00:07:18,209 --> 00:07:19,310
就是一定要与众不同

253
00:07:19,310 --> 00:07:20,889
我从开始做回趟家的时候

254
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我就不一样啊

255
00:07:21,689 --> 00:07:23,110
因为我做过美丽酒行珠宝代理

256
00:07:23,110 --> 00:07:24,029
我做的锅哈

257
00:07:24,029 --> 00:07:25,069
别人是做炒锅煎锅

258
00:07:25,069 --> 00:07:26,230
我做多功能电热锅哈

259
00:07:26,230 --> 00:07:27,470
我做冷气机啊

260
00:07:27,470 --> 00:07:28,069
别人做风扇

261
00:07:28,069 --> 00:07:28,949
我做冷风机啊

262
00:07:28,949 --> 00:07:30,649
别人做这个家用空啊

263
00:07:30,649 --> 00:07:32,899
家用家用净化器温度超用净化器是吧

264
00:07:32,899 --> 00:07:33,819
别人做家用取暖

265
00:07:33,819 --> 00:07:34,899
我用商用取暖啊

266
00:07:34,899 --> 00:07:35,740
我说定制化取暖

267
00:07:35,740 --> 00:07:36,100
我在美国

268
00:07:36,100 --> 00:07:38,259
现在啊定制化取暖卖的还是不错的啊

269
00:07:38,259 --> 00:07:39,928
看别人做这个啊

270
00:07:39,928 --> 00:07:40,928
大众的保健品啊

271
00:07:40,928 --> 00:07:41,329
维生素啊

272
00:07:41,329 --> 00:07:42,728
我又做了一些细分的保健品啊

273
00:07:42,728 --> 00:07:44,649
然后专业性非常强的保健品

274
00:07:44,649 --> 00:07:46,829
然后别人呢去啊讲炒股

275
00:07:46,829 --> 00:07:47,709
讲投资啊

276
00:07:47,709 --> 00:07:51,620
别人那就是啊完全是这个哈讲这个市场讲情绪

277
00:07:51,620 --> 00:07:52,240
讲概念

278
00:07:52,240 --> 00:07:54,120
那我的讲啊讲估值啊

279
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讲精准

280
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讲实盘

281
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讲回报啊

282
00:07:56,220 --> 00:07:57,970
实际上这就是做企业理念

283
00:07:57,970 --> 00:08:00,889
实际上就是你用创业的思路呢做投资啊

284
00:08:00,889 --> 00:08:02,490
用投资的思路去做创业啊

285
00:08:02,490 --> 00:08:04,449
所以呢你们用这种逻辑去做呢

286
00:08:04,449 --> 00:08:06,209
一定会沉淀出来一个很好的东西啊

287
00:08:06,209 --> 00:08:08,009
就像我刚才说的那个肠一样是吧

288
00:08:08,009 --> 00:08:09,000
人家用了10年

289
00:08:09,000 --> 00:08:11,240
从零呢到了啊五到10亿美金

290
00:08:11,240 --> 00:08:13,240
市值呢到50到100亿美金

291
00:08:13,240 --> 00:08:15,839
然后呢这两个人呢从来没有接触过厂

292
00:08:15,839 --> 00:08:18,759
所以呢你不要担心你没有创业经验啊

293
00:08:18,759 --> 00:08:20,300
你做你最感兴趣的

294
00:08:20,300 --> 00:08:22,589
然后呢找到社会的需求和痛点

295
00:08:22,589 --> 00:08:26,189
然后呢用自己呢去产品经理的眼光去研发啊

296
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去定制

297
00:08:26,670 --> 00:08:27,509
然后去尝试

298
00:08:27,509 --> 00:08:29,759
然后呢用这种社交媒体去宣传去传播

299
00:08:29,759 --> 00:08:32,288
然后长期以往你的品牌沉淀性会越来越好

300
00:08:32,288 --> 00:08:34,288
因为品牌呢它是有理念的

301
00:08:34,288 --> 00:08:35,328
它是有情怀的啊

302
00:08:35,328 --> 00:08:37,288
他是有着这个啊情感价值的

303
00:08:37,288 --> 00:08:40,090
所以这个时代呢它恰恰这种啊有差异化的产品

304
00:08:40,090 --> 00:08:41,529
加上情感价值是最容易传播的

305
00:08:41,529 --> 00:08:43,009
所以你不要担心啊

306
00:08:43,009 --> 00:08:43,929
赚不到钱啊

307
00:08:43,929 --> 00:08:45,250
沉淀沉淀就赚大钱了

308
00:08:45,250 --> 00:08:46,450
所以我就想讲一句话啊

309
00:08:46,450 --> 00:08:48,039
你要用10年磨一个产品

310
00:08:48,039 --> 00:08:49,659
然后用一年赚别人10年的钱

311
00:08:49,659 --> 00:08:51,320
所以这才是这个时代的思维啊

312
00:08:51,320 --> 00:08:51,799
兄弟们啊

313
00:08:51,799 --> 00:08:52,200
初中同学

314
00:08:52,200 --> 00:08:52,440
高中同学

315
00:08:52,440 --> 00:08:53,320
大学同学啊

316
00:08:53,320 --> 00:08:54,759
你们看我视频就行了啊

317
00:08:54,759 --> 00:08:56,399
你就问我生意怎么做啊

318
00:08:56,399 --> 00:08:58,460
我就已经在视频里告诉大家了啊

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