明确目标一亿美金

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每年过年的时候

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其实是一个人最好的做一次总结梳理

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还有明年规划的时候

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你看我这几天我就一直在思考

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我来美国一年整嘛

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实际上我的保健品品牌单月啊

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来的时候

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第四个月的时候越来越消千万了

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我中间做了两个规划啊

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第一个规划就是个人IP

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5年我做了3年多点了嘛

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还有不到两年就结束

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然后这个过程里面呢

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我的保健品品牌酒茶品牌也起来了嘛

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相当于说我的实业还会继续做

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但是呢我在去年一整年的我很保守

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我做的产品很少

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酒的话就做了四款

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然后查的话也是4~5款

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保健品的话做了4~5款

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有人说我其实去年一年

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我就围绕着十几款产品做的哈

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效果非常好啊

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退货率几乎为零吧

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然后零头流啊

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零退货

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然后毛利预是成立

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其实还是比我的预期啊要好很多

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但是呢2026年呢实际上我会谈对话

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对这个呢也是我物色了很多人才啊

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也可以欢迎啊

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更多的行业专家

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比如说你对威士忌啊

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红酒啊啊

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包括保健品啊啊

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包括龙舌兰啊

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这些洋酒的比较懂行

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比较喜欢这个行业的话

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也可以联系我哈

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因为我在2026年

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我会把这个生意呢做的再大一点

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因为实际上我有很多的啊铁杆的支持者啊

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无论是想跟我合作的

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想做我缺票的啊

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想做我分销的

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想做我很多很多的啊渠道的很多

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很多人都联系我

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然后我也想给他们一个机会

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但是呢我只卖世界顶尖的产品

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不做任何的不好的产品

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因为我的逻辑很简单

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做明确的人群啊

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优质用户啊

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优质产品精准匹配

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然后呢

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优质全球产品我不局限于任何的国内产品啊

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我现在保健品全是美国的酒

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茶目前是中国的哈

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我接下来的酒重点是做美国

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还有欧洲

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还有日韩是吧

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然后呢其他产品也是一样的哈

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我还是应优选是国际的优质产品

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然后最好的品类像前两天我选了一款苹果醋哇

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就是苹果汁吗

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特别好喝啊

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说真的我喝了很上瘾啊

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哈哈你们去cos

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我可以看一下那个苹果汁对

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真的很好喝

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我实在CES那个拉脱维亚视展会上看到的哈

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那个酒店里面卖四块五美金

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在cos卖一块多

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我特别喜欢

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所以我发现好产品真的会说话

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然后我也有计划呢收购啊

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比如说呃像那个苹果汁

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它现在销售额是大概在6000到7000万美金吧

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利净利润的话一年估计在1000万美金左右啊

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如果他估值啊就3~5倍啊啊我5年回本

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我是可以考虑收一下的

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因为资金的话肯定是不缺的嘛

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然后大量人想投资嘛

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实际上我还是想从实业呢老本行那就去做

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然后呢IP这个模式呢到点就停

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不打算去一直啊

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去去给一些不认识的人反复的讲道理了哈

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那今天呢我也是把我自己呢

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再重新给很多人讲一下

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其实我是85年嘛

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然后出生很穷啊

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兄弟五个姊妹六个从小就吃不饱饭

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然后后面上学呢基本上都是嘿嘿没交过学费呃

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上初中的时候呢

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那桌子都被老师一堆的扔出去

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然后高中呢因为写这个助学申请

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还被我们那个班主任给羞辱了一遍

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导致我3年没有说话

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但是我上高二的时候呢

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练了两年田径嘛

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800米嘛

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但是最后考的也不好啊

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去济南也是第一次去县城啊

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贪心了哈

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然后爬了一天天佛山植物园大明湖

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结果第二天跑步跑不动了

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腿酸了

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就差了一秒对

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然后上了陆军学院

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上去陆军学院之后才发现

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原来给我测成绩的就是我们学校那些傻傻们

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然后呢就是他们收几百块钱

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一条烟就可以给你改一秒的时间

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但是我不懂啊

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我这个人就非常不擅长送礼

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非常不擅长阿谀奉承

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所以失之毫厘

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差之千里

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进入院之后呢

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然后呢几年呢就是拼命的跑步

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拼命的看书

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然后也算是再学

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也算是个名人吧

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因为打了很多人在学校里面提起我来

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没有人不认识的

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因为人家都说我是马家界第二嘛

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但是那两年跑步跑到什么程度呢

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全身没有一点肥肉

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全是肌肉

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然后基本上一单一挑食

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经常性的一打十哈哈

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到今天为止

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我估计入院的兄弟们

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同学们听到我的名字估计也是最大的印象

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就是打人

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那因为太压抑了嘛

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实际上那高通那几年呢3年没说话哈

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到大学之后呢

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把这个虎脾气全部发出来了

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但是上大学呢也没学什么东西啊

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没调任何东西

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就是大二就出去了

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出去之后呢就打了很多散工

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睡过大马路嘛

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当过保安嘛

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然后也在科技上发过彩业嘛

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到后边呢就去了步步高当个业务员

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当了4年业务员啊

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那08年给黄忠认识哈

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拼多多创始人嘛

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然后认识之后呢

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他也请我去上海杭州给他操盘布波高尖叫啊

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我也拒绝了

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因为我那时候做窗户做的很好啊

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那时候也是波多马哈一天啊

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一辆奥迪的利润还是有的

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然后10年出来之后呢

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接触了代理品牌

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然后呢就做美的九阳苏泊

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然后小家电代理哈

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到了2014年之前

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做了38个品牌

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都是全国第一啊

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那时候一年有四五个亿

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五六个亿嘛

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就是很早就财务自由啊

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就是大概创业了第4年吧

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那时候就没有做自主品牌嘛

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14年9月份做的第一个品牌回趟家

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那个时候也是因为让供应商刺激嘛

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我经常提嘛逻辑给老板做到刺激之后呢

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就决定做自己品牌

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自己品牌的话用了一年的时间过亿了

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然后第2年的话我就讲了很多单品嘛

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利润千万的单品每个月都能发开发出来

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然后也是啊时来运转嘛

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就搞了工厂

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然后15年搞了工厂

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16年做外贸啊

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17年一八年做跨境了

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然后一直做到18年

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19年的时候

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公司呢也是做了七八个亿

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后面的话就要走下坡路嘛

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下坡路这个过程很痛苦啊

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因为公司出了很多事

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然后自己呢又在反思啊

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就开始给自己找方向

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然后遇到了很多很多麻烦

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可以说四面楚歌

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四面暴雷啊

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从意气风发到灰头土脸呢

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大概用了几年的时间吧

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因为18年就灰头土脸嘛

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然后我到后面呢我就开始思考人性

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然后就想停下来

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然后19年正好读中欧的时候呢

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了解了投资

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因为第一堂课嘛了解完投资之后呢

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我立马就发现这个行业非常适合我

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但是实际上我当时的想法还是创业

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还是要做大生意

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还是想做全球化扩展

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就那个时候产生了移民的想法嘛

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所以18年一九年开始跨境

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然后直播电商

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然后大概做了那几年呢

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也亏了不少钱

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对然后到后面呢正好22年移民通过了

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就那个时候开始就彻底的想躺平了

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再加上觉得自己的能力有限啊

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江郎才尽怎么做也做不起来

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结果呢就是22年的时候很巧哈

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就是有一只爬山

215
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然后没有带水嘛

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然后正好呢在山里面呢找了一种植物哈

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叫赤果菊

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吃了那个植物呢解渴了

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然后顺便拍了个视频

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然后爆了啊

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爆了之后呢

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就开始了IP之路哈

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就是当时呢没想到要做什么

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就想着有个IP

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然后能让得表达

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实际上我在雪球上写文章写了3年多啊

227
00:06:49,589 --> 00:06:50,670
不过那个时候都是抱怨

228
00:06:50,670 --> 00:06:51,269
都是郁闷

229
00:06:51,269 --> 00:06:51,949
都是压抑

230
00:06:51,949 --> 00:06:53,050
都是找发泄口

231
00:06:53,050 --> 00:06:55,350
但是实打实来讲嘛

232
00:06:55,350 --> 00:06:57,589
就是那个时候开始找到了一种感觉

233
00:06:57,589 --> 00:06:58,949
就是我要表达我的内心

234
00:06:58,949 --> 00:07:00,939
实际上表达这个事情

235
00:07:00,939 --> 00:07:03,060
对于我这种性格来讲是最合适的

236
00:07:03,060 --> 00:07:04,360
就是自言自语是最合适的

237
00:07:04,360 --> 00:07:05,339
给谁讲都不合适

238
00:07:05,339 --> 00:07:07,160
因为绝大多数身边的人呢

239
00:07:07,160 --> 00:07:09,660
其实很都没有办法去接招

240
00:07:09,660 --> 00:07:10,279
你知道吧

241
00:07:10,279 --> 00:07:12,259
你给他啊合作的话

242
00:07:12,259 --> 00:07:14,720
其实也只是浪费自己的单方面浪费时间嘛

243
00:07:14,720 --> 00:07:17,579
实际上对人性呢我现在看的也比较明白啊

244
00:07:17,579 --> 00:07:19,699
就是什么人有什么能力能做到什么结果

245
00:07:19,699 --> 00:07:22,250
基本上啊看个几眼就能看出来

246
00:07:22,250 --> 00:07:23,769
所以我现在对人其实来讲

247
00:07:23,769 --> 00:07:26,139
不太不太喜欢去招员工啊

248
00:07:26,139 --> 00:07:29,259
所以我现在呢就是商业模式就是助理合作制

249
00:07:29,259 --> 00:07:30,699
对做的还不错啊

250
00:07:30,699 --> 00:07:33,240
就是我的当时22年定的所有的目标都实现了

251
00:07:33,240 --> 00:07:34,540
而且都超额完成

252
00:07:34,540 --> 00:07:35,480
超时完成啊

253
00:07:35,480 --> 00:07:37,569
就是比我想象的好的很多吧

254
00:07:37,569 --> 00:07:39,129
包括在美国的投资收益呢

255
00:07:39,129 --> 00:07:41,108
其实来讲比我想象的好很多

256
00:07:41,108 --> 00:07:45,209
然后分享的目的呢就是一个是把之前的困惑呢

257
00:07:45,209 --> 00:07:47,310
通过这几年的表达呢梳理的差不多

258
00:07:47,310 --> 00:07:50,129
然后第二个呢就是也能找到一些同道中人

259
00:07:50,129 --> 00:07:52,370
然后这些人呢有些人确确实能互补啊

260
00:07:52,370 --> 00:07:53,430
价值观还是不错的哈

261
00:07:53,430 --> 00:07:55,338
确实也能合作一些事

262
00:07:55,338 --> 00:07:57,598
然后呢现在在做事呢就和以前不一样了

263
00:07:57,598 --> 00:08:00,119
以前的时候就想着做长做大哈赚钱

264
00:08:00,119 --> 00:08:01,759
现在呢就是开心愉悦哈

265
00:08:01,759 --> 00:08:04,119
长期传承哎完全不一样

266
00:08:04,119 --> 00:08:06,358
应该就是慢干啥都慢对吧

267
00:08:06,358 --> 00:08:09,709
一个产品的话可能打磨一两年是一个想法呢

268
00:08:09,709 --> 00:08:10,430
想一两年啊

269
00:08:10,430 --> 00:08:11,779
一个人的话观察两年

270
00:08:11,779 --> 00:08:13,240
现在都属于症状态了

271
00:08:13,240 --> 00:08:14,180
非常佛系啊

272
00:08:14,180 --> 00:08:14,860
非常慢

273
00:08:14,860 --> 00:08:17,060
但是呢从2年之后呢无一失手啊

274
00:08:17,060 --> 00:08:19,990
基本上干啥成啥做啥正赚啥是吧

275
00:08:19,990 --> 00:08:21,889
然后呢心情很愉悦啊

276
00:08:21,889 --> 00:08:23,110
也被过去和解了

277
00:08:23,110 --> 00:08:25,829
过去的人和事早就已经忘得一干二净了

278
00:08:25,829 --> 00:08:29,149
而且呢也绝对不会再去翻过旧账哈

279
00:08:29,149 --> 00:08:30,470
再回头再留恋

280
00:08:30,470 --> 00:08:31,470
没有没那回事

281
00:08:31,470 --> 00:08:32,830
实际上这就是我经常讲的

282
00:08:32,830 --> 00:08:36,458
我说哎当你经过这种千山万水啊

283
00:08:36,458 --> 00:08:37,578
说过千山万语

284
00:08:37,578 --> 00:08:42,009
然后呢这个真的是在经历千辛万苦之后呢

285
00:08:42,009 --> 00:08:44,089
你不太会在意一些东西是吧

286
00:08:44,089 --> 00:08:46,059
因为你只会看淡一些事情

287
00:08:46,059 --> 00:08:47,539
你也不太会往心里去了

288
00:08:47,539 --> 00:08:49,019
因为我们自己内洽

289
00:08:49,019 --> 00:08:51,279
然后呢最快乐的事情就是爬山

290
00:08:51,279 --> 00:08:52,889
然后一边爬山

291
00:08:52,889 --> 00:08:53,850
一边欣赏美景哈

292
00:08:53,850 --> 00:08:55,289
一边感受异国风情

293
00:08:55,289 --> 00:08:57,639
然后一边呢嘿嘿开心的赚钱

294
00:08:57,639 --> 00:08:59,519
然后还能给一些通道人带来乐趣

295
00:08:59,519 --> 00:09:01,200
就是我在接下来的创业呢

296
00:09:01,200 --> 00:09:02,559
其实就是开心

297
00:09:02,559 --> 00:09:05,019
然后呢呃缘分啊

298
00:09:05,019 --> 00:09:07,980
就是工厂呢不要那种太商业化啊

299
00:09:07,980 --> 00:09:09,159
然后我可以收购啊

300
00:09:09,159 --> 00:09:09,889
投资啊

301
00:09:09,889 --> 00:09:10,490
合并啊

302
00:09:10,490 --> 00:09:11,070
没问题的

303
00:09:11,070 --> 00:09:13,110
我现在的打法就是不会从零开始

304
00:09:13,110 --> 00:09:14,789
然后一定要做低价好产品

305
00:09:14,789 --> 00:09:16,099
然后呢可以花钱买

306
00:09:16,099 --> 00:09:17,859
但也绝对不会说我再去试错啊

307
00:09:17,859 --> 00:09:18,418
不会的哈

308
00:09:18,418 --> 00:09:19,938
我现在选品是非常谨慎的

309
00:09:19,938 --> 00:09:21,239
必须是非常专业啊

310
00:09:21,239 --> 00:09:22,318
选人也非常谨慎

311
00:09:22,318 --> 00:09:23,480
必须是非常专业

312
00:09:23,480 --> 00:09:24,659
其他的我一概不碰了

313
00:09:24,659 --> 00:09:25,700
我的时间非常值钱

314
00:09:25,700 --> 00:09:28,200
所以呢我接下来的创业逻辑就是这样的

315
00:09:28,200 --> 00:09:30,269
我已经想到一年多啊

316
00:09:30,269 --> 00:09:31,710
然后呢产品线啊

317
00:09:31,710 --> 00:09:33,509
品牌啥都弄完了啊

318
00:09:33,509 --> 00:09:34,360
渠道弄完了

319
00:09:34,360 --> 00:09:35,759
叫万事俱备

320
00:09:35,759 --> 00:09:39,139
只欠东风唉所以说我在2026年呢开始起航

321
00:09:39,139 --> 00:09:40,940
然后这个生意其实来讲

322
00:09:40,940 --> 00:09:44,379
我觉得5年吧一年至少过亿美金的存利

323
00:09:44,379 --> 00:09:45,519
没有问题的哈

324
00:09:45,519 --> 00:09:47,879
嗯我定的目标基本上没有一个没有实现的哈

325
00:09:47,879 --> 00:09:49,200
到目前为止都实现了啊

326
00:09:49,200 --> 00:09:50,639
主要是实现不了的话

327
00:09:50,639 --> 00:09:51,480
我也不会说啊

328
00:09:51,480 --> 00:09:55,269
当然了也是这把生意做呢也是做的比较开心嘛

329
00:09:55,269 --> 00:09:58,029
把过去创业的那种痛苦啊

330
00:09:58,029 --> 00:09:59,159
然后呢纠结

331
00:09:59,159 --> 00:10:00,639
然后呢压抑啊

332
00:10:00,639 --> 00:10:03,000
这一次绝对不能包含这一次生意

333
00:10:03,000 --> 00:10:04,820
一定是开心愉悦啊

334
00:10:04,820 --> 00:10:07,399
然后我这个人呢目标感极强啊

335
00:10:07,399 --> 00:10:08,539
死要说到是必须做到

336
00:10:08,539 --> 00:10:10,659
然后呢只要想想法必须实现

337
00:10:10,659 --> 00:10:12,879
所以我这个人呢也可以叫哈

338
00:10:12,879 --> 00:10:15,419
目标的目标的这个狂人对吧

339
00:10:15,419 --> 00:10:16,419
就像我爬山一样哈

340
00:10:16,419 --> 00:10:17,059
走路一样啊

341
00:10:17,059 --> 00:10:19,480
我每天走路在爬山过程中

342
00:10:19,480 --> 00:10:20,360
一天爬十个小时

343
00:10:20,360 --> 00:10:20,919
没有自觉

344
00:10:20,919 --> 00:10:22,240
今天走路走了六个小时

345
00:10:22,240 --> 00:10:23,250
想问题吗

346
00:10:23,250 --> 00:10:25,009
啊我家的狗都累趴了哈

347
00:10:25,009 --> 00:10:27,169
累得都吃草去了哈哈可能渴坏了

348
00:10:27,169 --> 00:10:29,129
可能是因为我这个也就是这样的哈

349
00:10:29,129 --> 00:10:31,389
就是做事呢就是很容易忘我

350
00:10:31,389 --> 00:10:32,889
当然这个我老婆也不错哈

351
00:10:32,889 --> 00:10:34,960
就是在我非常专注于自我的时候

352
00:10:34,960 --> 00:10:35,879
他也不抱怨啊

353
00:10:35,879 --> 00:10:36,799
我小孩也不错

354
00:10:36,799 --> 00:10:39,739
小孩的话基本上虽然说在国内时候害怕我

355
00:10:39,739 --> 00:10:40,519
来美国之后呢

356
00:10:40,519 --> 00:10:41,619
也不把当回事啊

357
00:10:41,619 --> 00:10:46,269
每天像哈朋友一样哈啊朋友一样打交道哈

358
00:10:46,269 --> 00:10:46,789
很开心

359
00:10:46,789 --> 00:10:47,389
嘿嘿嘿

360
00:10:47,389 --> 00:10:50,909
我儿子的抖音从开始拍几条视频过5000粉了哈

361
00:10:50,909 --> 00:10:52,169
也感谢大家的支持

362
00:10:52,169 --> 00:10:54,039
所以说呢我这个账号呢

363
00:10:54,039 --> 00:10:55,899
目前的定位呢就是提供价值

364
00:10:55,899 --> 00:10:57,620
然后避免大家踩雷啊

365
00:10:57,620 --> 00:10:58,759
因为我经常讲一些雷

366
00:10:58,759 --> 00:11:00,480
那个雷呢其实已经在那了

367
00:11:00,480 --> 00:11:01,820
只是还没有发生啊

368
00:11:01,820 --> 00:11:03,220
就像前两天讲的app啊

369
00:11:03,220 --> 00:11:04,828
讲的小米讲了很多很多雷

370
00:11:04,828 --> 00:11:06,989
然后很多人呢他不理解很正常啊

371
00:11:06,989 --> 00:11:08,349
我也没有收到很多人理解啊

372
00:11:08,349 --> 00:11:10,740
只是说你们能够理解的人理解一下哈

373
00:11:10,740 --> 00:11:11,620
赚钱不容易啊

374
00:11:11,620 --> 00:11:12,600
尽量的不要踩坑

375
00:11:12,600 --> 00:11:15,220
那app我提醒了不止不止两不止一次吧哈

376
00:11:15,220 --> 00:11:16,299
你可以看一下股价

377
00:11:16,299 --> 00:11:18,669
所以咱就是讲那么多的原因呢

378
00:11:18,669 --> 00:11:19,429
就是给大家讲啊

379
00:11:19,429 --> 00:11:21,149
我是一个很普通很平常的人

380
00:11:21,149 --> 00:11:24,789
我经常的啊把自己的人生经历呢啊叙述一遍

381
00:11:24,789 --> 00:11:26,200
目的是让自己少犯错误

382
00:11:26,200 --> 00:11:28,159
然后还有一点呢就是希望能帮助一些人

383
00:11:28,159 --> 00:11:29,960
因为我太了解北方人的痛苦啊

384
00:11:29,960 --> 00:11:31,720
特别的有梦梦想的那种年轻人的痛苦

385
00:11:31,720 --> 00:11:34,500
我主要是给大家讲这每个节点怎么过来

386
00:11:34,500 --> 00:11:38,039
给大家讲的是人生怎么样变得更有意义啊

387
00:11:38,039 --> 00:11:41,639
怎么样让每一次走过的路上留下自己的痕迹啊

388
00:11:41,639 --> 00:11:43,059
虽然说是吧

389
00:11:43,059 --> 00:11:46,019
这个我们嗨嗨就叫徐志摩的诗嘛

390
00:11:46,019 --> 00:11:47,179
哈轻轻的我来了啊

391
00:11:47,179 --> 00:11:47,820
轻轻的我走了

392
00:11:47,820 --> 00:11:48,639
今天我轻轻的来

393
00:11:48,639 --> 00:11:49,740
我挥一挥衣袖

394
00:11:49,740 --> 00:11:50,679
不带走一片云彩

395
00:11:50,679 --> 00:11:54,309
但是呢很多时候人生呢就是还是留点纪念啊

396
00:11:54,309 --> 00:11:55,389
就像我2018年

397
00:11:55,389 --> 00:11:57,809
我老婆在尔湾生完老三

398
00:11:57,809 --> 00:12:01,850
然后我在回国的时候走到那个啊LA啊

399
00:12:01,850 --> 00:12:02,649
洛杉矶机场哈

400
00:12:02,649 --> 00:12:04,289
LAX那几个大柱子啊

401
00:12:04,289 --> 00:12:06,089
我就拍了一个照片啊

402
00:12:06,089 --> 00:12:07,028
发在小红书上

403
00:12:07,028 --> 00:12:08,448
然后就写着啊

404
00:12:08,448 --> 00:12:09,849
我一定会回来的啊

405
00:12:09,849 --> 00:12:10,869
大概在冬季

406
00:12:10,869 --> 00:12:13,070
实际上我用了去年哈

407
00:12:13,070 --> 00:12:14,169
就是18年写的

408
00:12:14,169 --> 00:12:14,570
6年之后

409
00:12:14,570 --> 00:12:15,309
我果然回来了

410
00:12:15,309 --> 00:12:16,909
而且一分钱不差

411
00:12:16,909 --> 00:12:17,970
然后我回来第一件事

412
00:12:17,970 --> 00:12:21,370
那就是回到了我曾经在海边思考

413
00:12:21,370 --> 00:12:24,710
然后呢我曾经在海边上拍照片的那个地方

414
00:12:24,710 --> 00:12:26,129
然后我写了一篇文章啊

415
00:12:26,129 --> 00:12:26,889
雪球上也有哈

416
00:12:26,889 --> 00:12:28,350
包括这个大青片我也拍了

417
00:12:28,350 --> 00:12:29,950
实际上我这个人呢也很怀旧

418
00:12:29,950 --> 00:12:33,409
但是我很多时候还想着去帮助一下

419
00:12:33,409 --> 00:12:36,840
然后呢也不想着去啊揭露人性的丑陋

420
00:12:36,840 --> 00:12:39,000
也不想着去跟很多人争吵

421
00:12:39,000 --> 00:12:41,960
也更不想着去让自己的内心呢有任何的波澜

422
00:12:41,960 --> 00:12:43,850
因为我经历了所有的人性

423
00:12:43,850 --> 00:12:45,490
我认为人没有好坏啊

424
00:12:45,490 --> 00:12:46,529
还是角度的问题

425
00:12:46,529 --> 00:12:47,629
还是价值观的问题

426
00:12:47,629 --> 00:12:49,610
但是不是价值观不一样就是错了

427
00:12:49,610 --> 00:12:51,110
但我只是觉得角度不一样

428
00:12:51,110 --> 00:12:52,970
大家没有必要去交流太多

429
00:12:52,970 --> 00:12:56,049
所以呢我现在想法呢已经很明确了啊

430
00:12:56,049 --> 00:12:57,129
也给大家讲啊

431
00:12:57,129 --> 00:12:58,789
大家可以看看我是怎么样哈

432
00:12:58,789 --> 00:13:00,219
一个人一部手机啊

433
00:13:00,219 --> 00:13:02,519
从一个亿人民币哈到1亿美金的啊

434
00:13:02,519 --> 00:13:03,979
也希望大家作为见证人

435
00:13:03,979 --> 00:13:05,399
嘿嘿感谢感谢啊

436
00:13:05,399 --> 00:13:05,999
新年发财

437
00:13:05,999 --> 00:13:06,720
兄弟们

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