普通人生意机会

1
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这个时代看起来做生意越来越难

2
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因为大品牌呢越来越强势

3
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头部越来越集中

4
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但是如果说你深入调研

5
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你会发现呢机会呢就越来越多

6
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而且很容易赚暴利

7
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赚大钱啊

8
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我今天上午呢我去了一趟沃尔玛超市

9
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诶

10
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我就发现了一个机会啊

11
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比如说做这个奶的哈

12
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你看做奶的话

13
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其实大家都认为没有什么机会了哈

14
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国内的话都是蒙牛伊利是吧

15
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但是呢你看美国养乐多

16
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养乐多其实是个日本品牌啊

17
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他去年全球卖了33亿

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净利润3.5亿美金

19
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你看在国内呢

20
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虽然说这个蒙牛伊利很猛

21
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但蒙牛伊利啊还没有养乐多赚的钱多

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养乐多的话3.5亿美金的净利润

23
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折合人民币就二三十亿啊

24
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然后蒙牛去年还是亏的啊

25
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今年的话蒙牛也就是20多亿的利润吧

26
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啊你再看这个辣椒酱

27
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我在华人超市发现这个啊索拉卡索拉卡那样的

28
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也是个越南人搞的是吧

29
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一年的话也差不多将近10亿美金的销售额

30
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净利润过亿

31
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但实际上你会发现一个问题啊

32
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就是就是为什么这么多的巨头林立啊

33
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你包括这个巴菲特投资的那个啊卡不衡水

34
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那为什么这个还是有这么多的品牌能出来呢

35
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说明什么呢

36
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说明这个世界啊并不是大家想的是吧

37
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大牌的垄断仪器

38
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你能抓住一部分人群

39
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依然做得风生水起啊

40
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你看一下这个兴建啊

41
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这个马车克的星舰又在发射了

42
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实际上你会发现这个时代呢

43
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它并不是竞争能带来利润

44
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而是说差异化能带来利润

45
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所以我从美国这一年的经历呢

46
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我就发现了

47
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你永远不要在漩涡里面哈

48
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跟聪明的人去打来打去

49
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竞争呢只会让利润变零归零啊

50
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他不会带来这种超额利润

51
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实际上呢你仔细看一下你所在的行业

52
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你仔细分析一下每个品类

53
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你发现每个品类都有高利润的机会

54
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只不过呢你的市场调研是不是够充分对吧

55
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你看养乐多

56
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养乐多怎么样

57
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评一款产品卖33E的哈

58
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他又做了两个不同的包装啊

59
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一个是粉红

60
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一个是蓝色的

61
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但是你的产品有差异吗

62
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小孩喝不出来对吧

63
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看起来是男孩和女孩喝的

64
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实际上呢他就为了陈列方便是吧

65
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五瓶的话在国内卖个十几块钱

66
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那个利润超高啊

67
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毛利都在五六十%是吧

68
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你再看一下这个索拉卡

69
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索拉卡也是一款一款蓝牙降是吧

70
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其实来讲你说老干妈净利润的话

71
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可能还没有这个索拉卡利润高是吧

72
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你再看这个美国还有很多啊

73
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你看啤酒类的也很多品牌

74
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红酒类的数不胜数啊

75
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就凭单品爆款啊

76
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在美国这个做的风生水起啊

77
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还有做那个哈

78
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就是类似在那个缺德

79
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就是做那个牛肉干了哈

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一个长条牛肉干

81
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我看一年的话还卖几10亿美金啊

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一年的话净利润好几个亿

83
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所以你会发现个问题啊

84
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就是就是并不是说嗯

85
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中国或者美国或者全球缺这种做生意的机会

86
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而是说你能不能把这个生意呢做的足够细分

87
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然后呢在这个品类里面做的足够强势

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当然你说做成泡泡玛特这种是很难的啊

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因为他规模太大了

90
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但是呢你要做成这种哎

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做成这个养乐多都懂啊

92
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其实在家你就从开始呢做全球化是吧

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然后呢你摆脱竞争啊

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你不要跟那个蒙牛伊利亚学他们啊

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做便宜多性价比

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千万不要

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实际上我在创业过程里面

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我做了很多修行的啊

99
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比如说啊霍当佳啊

100
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多朗啊

101
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路飞啊

102
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包括在美国这边的猫啊啊做了很多

103
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其实我都这个逻辑啊

104
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就是做区分它足够细

105
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然后产品足够差异化

106
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但是在中国呢有个弊端是什么呢

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就是你比如说我回到家吧哈

108
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我是最早在全网做这个多功能电锅的

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实际上我那时候一年的话不多二三十万台啊

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一台卖100块也还可以嘛

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20415年

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但是呢你现在不行了

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现在的话你就是我们这么小的品类呢

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那美的九幺手腕接上以后呢

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他就卖个一百五六十块钱

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像我们要卖二九包嘛

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那他卖156

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那我们产品再差异化

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那消费者也会认美帝嘛

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所以呢你现在一台的话

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你一块也挣不到

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就在中国做新品牌很难的

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就说这个大品牌呢他们都很无耻对吧

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他说他们不会说是想着去哎

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大家一起把这个市场做好啊

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他做他的大大品类

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不是的

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他想着怎么把小品类简史吃掉

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因为他们是缺乏竞争的

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所以在国内做品牌的难度就在这个地方啊

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你看在国内后面很多做品牌的都都识得了

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做雪糕的中雪糕是吧

133
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韩都衣舍做女装的啊

134
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然后呢啊包括这个啊做什么纯棉的啊

135
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各种各样的哈

136
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包括音卖呀

137
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淘品牌原来就是细分的全死掉了啊

138
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包括大鱼行啊啊

139
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做这个啊狗粮的都会被这些上市公司啊

140
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所有品牌的用低价原始了

141
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那慢慢的呢这些品牌都销声匿迹了

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实际上美国的为什么他就哼这种情况很少呢

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大部分小小品类呢都是哎老板做了个56年哈

144
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做了个把个亿美金哎

145
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几10亿美金卖掉了

146
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实际上大品牌呢都是靠收购

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它

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不是靠打死

149
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那为什么中国它就往上打死呢

150
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因为第一个呢中国的供应链太发达

151
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第二个呢说白了中国大部分商业

152
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他这个零和游戏主要是参与者呢

153
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他们认为这个游客游戏呢是对的啊

154
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这个是中国商业里面最奇葩的行啊

155
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就是比如说我每次发视频的时候

156
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你看啊

157
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我每次发视频讲的一个行业啊

158
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这就是这种对这种底层人是不利的时候呢

159
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那底层人怎么想的

160
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他说挺好的呀对吧

161
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卷呗他就这种心态

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他就唯恐天下不乱

163
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所以你在中国你替主做生意呢

164
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第一呢不要跟价值观不正的人交流是吧

165
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就像我当年做这个多朗是一样的啊

166
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我当时做了这个商用净化啊

167
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商用制冷

168
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商用制热哈

169
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商用商用加湿

170
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我做了很多评论

171
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但是呢当我把我的理念呢给了这个啊

172
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浙江的很多供应商说完之后呢

173
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他立马让很多身边人来打我哈

174
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包括深圳也是就是这种呢

175
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你没办法持续知道吗

176
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就是就是他价值观有问题

177
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他就老想着哎哎哎呦

178
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我大他老是想着

179
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不是说哎大家一起联合是吧

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咱把这个品类呢做到全球去

181
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所以中国大部分品牌都时代即将残留化

182
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还没有成为全球化品牌之前哎直接死掉了

183
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所以呢这就是说我给大家讲

184
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就是你在中国呢

185
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为什么要闷声发大财呢

186
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你就是不能给任何人减

187
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而且呢你不要给任何人竞争

188
00:05:36,730 --> 00:05:38,350
而且呢如果开始啊

189
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你发现这个生意呢不可持续的时候

190
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你往外走是吧

191
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你从一个其他的国家

192
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然后慢慢做起来

193
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因为其他国家他尊重这种原创啊

194
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他尊重这个你的专利

195
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他尊重你的这个啊大脑的这种哈原创思考

196
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然后呢他可以采用并购啊

197
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合伙啊啊投资啊

198
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还议价啊这种模式

199
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所以呢你在中国做生意的这种创业者呢

200
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特别做品牌的呢

201
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一旦你有联通思维之后呢

202
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你不要跟身边的人讲

203
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嗨

204
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你就去做一件事啊

205
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然后呢跑到国外哈

206
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做美国市场

207
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欧洲市场啊

208
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日韩市场

209
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然后呢

210
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哼你慢慢的把那个品牌溢价造出来之后呢

211
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你可以卖掉啊

212
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卖给这个欧美的创作公司

213
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咱举个例子

214
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比如说你看这个麦纳斯是吧

215
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也是这个中国才能搞的

216
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在中国的时候他能卖3000万美金

217
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好像抖音呢还灭了它

218
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但是呢到了美国卖多少了

219
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美国我给大家讲卖了他妈的20亿美金

220
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在中国的话3000万美金

221
00:06:23,988 --> 00:06:26,249
而且关键是你这3000万美金人家还不一定是吧

222
00:06:26,249 --> 00:06:28,370
那不一定买你的人不一定付钱啊

223
00:06:28,370 --> 00:06:29,250
给你上船几个月哈

224
00:06:29,250 --> 00:06:29,930
就把你干死了

225
00:06:29,930 --> 00:06:31,569
而且呢这个很大可能性呢

226
00:06:31,569 --> 00:06:35,619
就是是就把这个人呢团队呢完全不是收购啊

227
00:06:35,619 --> 00:06:36,718
这弄过来之后唉

228
00:06:36,718 --> 00:06:38,529
好说的东西学走就挖走

229
00:06:38,529 --> 00:06:39,889
然后这个企业倒闭了

230
00:06:39,889 --> 00:06:41,569
所以在中国呢这个商业竞争啊

231
00:06:41,569 --> 00:06:43,529
它是一个它是一个非正常的哈

232
00:06:43,529 --> 00:06:45,009
它不是基于说共赢

233
00:06:45,009 --> 00:06:46,410
看得出来就完全继续说

234
00:06:46,410 --> 00:06:47,490
哎呦我大对吧

235
00:06:47,490 --> 00:06:48,529
所以你就这一场啊

236
00:06:48,529 --> 00:06:50,949
就是在中国永远不要坑聪明人

237
00:06:50,949 --> 00:06:51,949
离得太近哈

238
00:06:51,949 --> 00:06:54,930
我说的聪明呢是那种没有价值观的聪明人对吧

239
00:06:54,930 --> 00:06:57,350
你特别是你看我现在每天拍视频的时候

240
00:06:57,350 --> 00:06:59,069
我特别理解这种人的心态啊

241
00:06:59,069 --> 00:07:00,430
就是唯恐天下不乱啊

242
00:07:00,430 --> 00:07:00,829
自己不好

243
00:07:00,829 --> 00:07:01,569
谁也别想好

244
00:07:01,569 --> 00:07:04,178
你看在在中国那还有一条呢

245
00:07:04,178 --> 00:07:06,619
因为他们都是这个没有创造力

246
00:07:06,619 --> 00:07:08,298
所以他就是等着别人

247
00:07:08,298 --> 00:07:09,079
哎我抄他

248
00:07:09,079 --> 00:07:11,079
各位就是这种抄的人

249
00:07:11,079 --> 00:07:13,519
想想我做断网那个就是2014年

250
00:07:13,519 --> 00:07:15,360
我当时还是赚了几个大钱吧

251
00:07:15,360 --> 00:07:15,759
啊算了

252
00:07:15,759 --> 00:07:17,709
净化一个月净利润几千万的时候

253
00:07:17,709 --> 00:07:18,790
就要抄你的人呢

254
00:07:18,790 --> 00:07:19,629
他是不以为耻

255
00:07:19,629 --> 00:07:20,110
拆以为荣

256
00:07:20,110 --> 00:07:20,649
你知道吧

257
00:07:20,649 --> 00:07:21,670
而且他抄完你之后

258
00:07:21,670 --> 00:07:22,910
他还给你退掉哈

259
00:07:22,910 --> 00:07:23,810
最可耻的是什么呢

260
00:07:23,810 --> 00:07:25,149
就买了我一样品啊

261
00:07:25,149 --> 00:07:26,500
然后拆完啊

262
00:07:26,500 --> 00:07:29,399
拆的痕迹都很都很这个很明显

263
00:07:29,399 --> 00:07:30,819
然后里面少配件

264
00:07:30,819 --> 00:07:31,899
然后再给你退回来

265
00:07:31,899 --> 00:07:33,819
就算你想买了我踢脚线的

266
00:07:33,819 --> 00:07:36,959
买了我这个FMV的冷风机的都这样对我

267
00:07:36,959 --> 00:07:39,329
但凡做个原创都被他妈折江人哎

268
00:07:39,329 --> 00:07:41,069
拿回去抄网给退掉了

269
00:07:41,069 --> 00:07:43,089
他连样品费他都他都不想要

270
00:07:43,089 --> 00:07:43,649
你知道吗

271
00:07:43,649 --> 00:07:45,029
还把机器给搞得乱七八糟

272
00:07:45,029 --> 00:07:45,990
他还以此为荣

273
00:07:45,990 --> 00:07:46,269
你知道吧

274
00:07:46,269 --> 00:07:48,230
你看我他妈的一毛钱没花对吧

275
00:07:48,230 --> 00:07:51,050
我就成功的去去复制了一个新品类新单品

276
00:07:51,050 --> 00:07:53,189
所以说很多时候我为什么特别理解

277
00:07:53,189 --> 00:07:54,589
在中国做生意老实人啊

278
00:07:54,589 --> 00:07:55,709
就是他妈很吃亏

279
00:07:55,709 --> 00:07:56,230
你知道吧

280
00:07:56,230 --> 00:07:57,350
所以我后来我决定

281
00:07:57,350 --> 00:07:58,750
为什么我来美国之后呢

282
00:07:58,750 --> 00:07:59,829
我再去做生意

283
00:07:59,829 --> 00:08:01,029
我就从来没有顾虑啊

284
00:08:01,029 --> 00:08:03,329
就在那边我做我在这边做了很多保健品

285
00:08:03,329 --> 00:08:04,750
也是哎原创配方

286
00:08:04,750 --> 00:08:07,189
我也不在中国去做那种公开渠道

287
00:08:07,189 --> 00:08:08,389
嘿嘿咱就都是私欲

288
00:08:08,389 --> 00:08:10,230
然后咱咱就自己慢慢的啊

289
00:08:10,230 --> 00:08:12,149
去去去去做点这种高毛利

290
00:08:12,149 --> 00:08:12,730
高附加值

291
00:08:12,730 --> 00:08:14,019
也不去给中国人竞争

292
00:08:14,019 --> 00:08:14,819
而且还有一条呢

293
00:08:14,819 --> 00:08:16,788
就是如果说你在国内做高毛利呢

294
00:08:16,788 --> 00:08:20,468
你还有办法就是你就走这种啊私域渠道对吧

295
00:08:20,468 --> 00:08:21,269
你不要走公寓哈

296
00:08:21,269 --> 00:08:21,908
你不要走天猫

297
00:08:21,908 --> 00:08:22,348
京东啊

298
00:08:22,348 --> 00:08:22,908
抖音啊

299
00:08:22,908 --> 00:08:23,509
拼多多啊

300
00:08:23,509 --> 00:08:25,230
这种渠道太容易抄了

301
00:08:25,230 --> 00:08:25,949
就他操你

302
00:08:25,949 --> 00:08:26,470
他恶心你

303
00:08:26,470 --> 00:08:28,259
他还推荐本费的这种

304
00:08:28,259 --> 00:08:29,019
你真的没辙

305
00:08:29,019 --> 00:08:29,500
你知道吧

306
00:08:30,040 --> 00:08:31,639
所以你要怎么办呢

307
00:08:31,639 --> 00:08:33,539
你要想想办法走走市域渠道

308
00:08:33,539 --> 00:08:34,769
海外渠道是吧

309
00:08:34,769 --> 00:08:37,609
然后你用这个你个人的IP来推广你的品牌

310
00:08:37,609 --> 00:08:38,609
就像我现在似的对吧

311
00:08:38,609 --> 00:08:40,120
我现在做的几个品牌呃

312
00:08:40,120 --> 00:08:40,820
啊路飞啊

313
00:08:40,820 --> 00:08:41,480
我罗德曼啊

314
00:08:41,480 --> 00:08:42,899
我还是用个人品牌去推

315
00:08:42,899 --> 00:08:46,220
你不要把钱呢浪费给这个公开流量

316
00:08:46,220 --> 00:08:48,710
你也不要把钱呢哈弄到平台上

317
00:08:48,710 --> 00:08:50,830
然后呢砸到团队上没有用对吧

318
00:08:50,830 --> 00:08:51,950
你把钱干到几个地方

319
00:08:51,950 --> 00:08:53,590
第一个呢你给用户啊

320
00:08:53,590 --> 00:08:54,730
你直接对接用户哈

321
00:08:54,730 --> 00:08:57,000
特别是你看我现在这个走会员制的模式

322
00:08:57,000 --> 00:08:57,799
就是把我的产品

323
00:08:57,799 --> 00:09:00,940
品牌呢推广到是很多很多的会员心里面

324
00:09:00,940 --> 00:09:02,679
哎他们呢形成复购是吧

325
00:09:02,679 --> 00:09:03,759
然后形成粘性

326
00:09:03,759 --> 00:09:04,620
然后第二个呢

327
00:09:04,620 --> 00:09:07,360
嘿嘿就是你的曝光渠道有点全球化对吧

328
00:09:07,360 --> 00:09:10,179
你从开始你这个品牌就不要定位成地域品牌啊

329
00:09:10,179 --> 00:09:11,580
什么中国品牌啊什么的

330
00:09:11,580 --> 00:09:12,570
不不不上来

331
00:09:12,570 --> 00:09:13,450
就全球品牌啊

332
00:09:13,450 --> 00:09:14,330
从美国搞对吧

333
00:09:14,330 --> 00:09:15,570
和美国注册品商标

334
00:09:15,570 --> 00:09:18,450
然后从美国呢这个哈做网站是从美国

335
00:09:18,450 --> 00:09:19,809
那就是贪融资哈

336
00:09:19,809 --> 00:09:21,578
不要给中国那些资本方啊

337
00:09:21,578 --> 00:09:22,458
乱七八糟的人谈

338
00:09:22,458 --> 00:09:23,979
他妈的很多人都还浪费你时间

339
00:09:23,979 --> 00:09:24,500
你知道吗

340
00:09:24,500 --> 00:09:26,120
那最后一个最关键的是什么呢

341
00:09:26,120 --> 00:09:27,759
就是你在招人的时候呢

342
00:09:27,759 --> 00:09:28,860
你不要轻易的招人

343
00:09:28,860 --> 00:09:29,639
各位真的

344
00:09:29,639 --> 00:09:30,779
我这里给大家提醒一下啊

345
00:09:30,779 --> 00:09:32,519
就是你先慢慢自己做哈

346
00:09:32,519 --> 00:09:33,679
就像我这个模式似的是吧

347
00:09:33,679 --> 00:09:36,039
然后呢很多人呢啊熟悉了

348
00:09:36,039 --> 00:09:37,019
互相认可了

349
00:09:37,019 --> 00:09:39,519
慢慢的把这些粉丝啊陪伴你很多年了

350
00:09:39,519 --> 00:09:40,700
然后大家呢互相认可的

351
00:09:40,700 --> 00:09:43,120
互相认可粉丝把他们变成合伙人

352
00:09:43,120 --> 00:09:44,419
因为大家都互相认同嘛

353
00:09:44,419 --> 00:09:45,440
所以基本上来讲的话

354
00:09:45,440 --> 00:09:47,279
没有人会说哎我就占你便宜啊

355
00:09:47,279 --> 00:09:48,220
不会的对

356
00:09:48,220 --> 00:09:51,320
因为你也你也不认为想占别人便宜的人吧是吧

357
00:09:51,320 --> 00:09:53,580
你这种模式下来你会发现很省心

358
00:09:53,580 --> 00:09:55,899
所以呢你如果掌握了这个方法呢

359
00:09:55,899 --> 00:09:57,860
你就避免了国内所有内卷哈

360
00:09:57,860 --> 00:09:59,779
你会发现做生意呢还是挺容易的

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