1
00:00:00,920 --> 00:00:01,520
各位好
2
00:00:01,520 --> 00:00:02,520
各位好
3
00:00:02,520 --> 00:00:09,550
两条热线先牵涉到广大的客户朋友
4
00:00:09,550 --> 00:00:11,089
调价了调价了调价了
5
00:00:11,089 --> 00:00:12,269
京沪线
6
00:00:12,269 --> 00:00:13,429
合蚌线
7
00:00:13,429 --> 00:00:17,530
对京沪高速线和河蚌高速线
8
00:00:17,530 --> 00:00:20,339
开行时速300到350km
9
00:00:20,339 --> 00:00:21,820
200到250km
10
00:00:21,820 --> 00:00:23,899
一小时及以下的动车组列车
11
00:00:23,899 --> 00:00:26,519
公布票价上浮20%
12
00:00:26,519 --> 00:00:30,699
这个方案呢引起了广大顾客的热议啊
13
00:00:30,699 --> 00:00:32,618
我们来给大家分析一下
14
00:00:32,618 --> 00:00:35,590
这个价格调整是客观事实
15
00:00:35,590 --> 00:00:36,710
上浮20%
16
00:00:36,710 --> 00:00:38,049
但里面还有一句话
17
00:00:38,049 --> 00:00:39,189
可能很多人没留意到
18
00:00:39,189 --> 00:00:44,429
各站间执行票价价格将以公布票价为上限
19
00:00:44,429 --> 00:00:46,848
也就是说上浮百20%是上限
20
00:00:46,848 --> 00:00:51,960
在公布票价基础上实行不同幅度的折扣浮动
21
00:00:51,960 --> 00:00:55,179
这个是非常重要的一句话
22
00:00:55,179 --> 00:00:57,119
因为这句话比较拗口
23
00:00:57,119 --> 00:00:59,350
可能咳咳咳嘿嘿
24
00:00:59,350 --> 00:01:01,909
为广大顾客说话说多了
25
00:01:01,909 --> 00:01:03,649
这个声音有点沙了
26
00:01:03,649 --> 00:01:04,290
抱歉
27
00:01:04,290 --> 00:01:05,450
可能很多人还没理解
28
00:01:05,450 --> 00:01:08,000
完全理解这个是啥意思呢
29
00:01:08,000 --> 00:01:10,849
上限是确实是提高了
30
00:01:10,849 --> 00:01:11,950
但是要有折扣
31
00:01:13,349 --> 00:01:17,150
如果这个总账是折扣的少
32
00:01:17,730 --> 00:01:19,049
上限上浮的多
33
00:01:19,049 --> 00:01:20,870
那旅客就要多掏钱了
34
00:01:20,870 --> 00:01:24,170
如果是总人数不变的情况
35
00:01:24,170 --> 00:01:25,689
底下咱们得多掏钱
36
00:01:25,689 --> 00:01:28,769
假如上浮的少
37
00:01:28,769 --> 00:01:29,890
折扣的多
38
00:01:29,890 --> 00:01:31,569
咱们就不一定多掏钱
39
00:01:31,569 --> 00:01:32,560
反而捡便宜了
40
00:01:32,560 --> 00:01:36,319
所以要还得要看最终的实际的执行情况
41
00:01:36,319 --> 00:01:37,329
这是第一点
42
00:01:37,329 --> 00:01:38,609
第二点他的目的是啥呢
43
00:01:38,609 --> 00:01:41,810
我们看到他的上座率是高峰90%
44
00:01:41,810 --> 00:01:42,950
低谷60%
45
00:01:42,950 --> 00:01:44,069
太悬殊了
46
00:01:44,069 --> 00:01:45,810
也就是挤的时候很挤
47
00:01:45,810 --> 00:01:49,040
这个空座的时候很松
48
00:01:49,040 --> 00:01:51,060
也就是说浪费了运力
49
00:01:51,060 --> 00:01:53,739
挤的时候出行体验不好
50
00:01:54,659 --> 00:01:57,540
咱们怎么样去在有限的运力情况下
51
00:01:57,540 --> 00:02:00,040
最大满足客户的需求
52
00:02:00,040 --> 00:02:02,209
这个就是最大的课题了
53
00:02:02,209 --> 00:02:06,920
这个就是一个叫做既要又要才是呵呵
54
00:02:06,920 --> 00:02:11,439
呃咳咳才是比较我们呃这个最难的事情嘛
55
00:02:11,439 --> 00:02:13,289
要一边当然是很简单的事情嘛
56
00:02:13,289 --> 00:02:18,210
那怎么样能够让每个做的顾客出行体验又好
57
00:02:18,210 --> 00:02:21,270
又能够有合理的票价
58
00:02:21,270 --> 00:02:22,150
这个才是高明的
59
00:02:22,150 --> 00:02:23,030
既要又要才是难的
60
00:02:23,030 --> 00:02:25,310
所以这个怎么样去合理化的调价
61
00:02:25,310 --> 00:02:26,229
不要老往上调
62
00:02:26,229 --> 00:02:27,349
也要往下调是吧
63
00:02:27,349 --> 00:02:28,120
折扣也得多
64
00:02:28,120 --> 00:02:29,860
我们就像航空公司这样
65
00:02:29,860 --> 00:02:31,520
原价那可是高的不得了
66
00:02:31,520 --> 00:02:32,319
但是一折也有啊
67
00:02:32,319 --> 00:02:33,199
红眼航班也有啊
68
00:02:33,199 --> 00:02:34,780
一块钱你听说过没有是吧
69
00:02:34,780 --> 00:02:36,699
这个都都存在啊
70
00:02:36,699 --> 00:02:39,509
也就是说航空公司用这个灵活的票价
71
00:02:39,509 --> 00:02:40,789
一个是调峰
72
00:02:40,789 --> 00:02:42,590
第二个是吸引红眼航班的顾客
73
00:02:42,590 --> 00:02:44,509
他的上座率总体上还能提升啊
74
00:02:44,509 --> 00:02:45,430
不要空飞机去
75
00:02:45,430 --> 00:02:46,409
空飞机又回来
76
00:02:46,409 --> 00:02:48,019
或者是满座回来
77
00:02:48,019 --> 00:02:49,799
一会满座一会空飞机
78
00:02:49,799 --> 00:02:51,618
那这不就浪费
79
00:02:51,618 --> 00:02:52,739
我坐过空飞机
80
00:02:52,739 --> 00:02:53,778
就我一几个人
81
00:02:54,740 --> 00:02:55,699
你声音有点杂
82
00:02:55,699 --> 00:02:57,199
这种情况不太贪
83
00:02:57,199 --> 00:02:58,460
太浪费了是吧
84
00:02:58,460 --> 00:03:00,680
像专辑那样不太好哈哈
85
00:03:00,680 --> 00:03:02,960
这个反正什么时期
86
00:03:02,960 --> 00:03:08,259
嘿嘿我们就怎么样能够设计合理化的价格
87
00:03:08,259 --> 00:03:11,889
希望咱们的老铁能够好好研究这个课题
88
00:03:11,889 --> 00:03:15,150
直到客户出行体验又很好
89
00:03:15,150 --> 00:03:16,729
又能够调风
90
00:03:16,729 --> 00:03:21,158
又能够让那些不同目的的平常出行
91
00:03:21,158 --> 00:03:23,199
有很多这个没有特殊的需求的
92
00:03:23,199 --> 00:03:25,120
啥时候去都可以错峰旅游
93
00:03:25,120 --> 00:03:26,020
错峰出行
94
00:03:26,020 --> 00:03:27,340
人多的时候不要急啊
95
00:03:27,340 --> 00:03:28,580
人少的时候便宜
96
00:03:28,580 --> 00:03:29,900
价格舒舒服服的
97
00:03:29,900 --> 00:03:32,379
那这个也有一部分满足
98
00:03:32,379 --> 00:03:34,219
一部分的客户是这样的咯是吧
99
00:03:34,219 --> 00:03:36,240
所以我也建议啊
100
00:03:36,240 --> 00:03:37,949
诶嘿嘿嘿
101
00:03:37,949 --> 00:03:40,289
公交或者公共交通的时候
102
00:03:40,289 --> 00:03:43,509
有一些没有那么时时间紧的
103
00:03:43,509 --> 00:03:46,930
不要跟那些上班高峰的时候是挤是吧
104
00:03:46,930 --> 00:03:48,449
错峰咯是吧
105
00:03:48,449 --> 00:03:50,789
所以呢我觉得这个还得综合考量
106
00:03:50,789 --> 00:03:54,789
到底这个折扣是怎么样安排的
107
00:03:54,789 --> 00:03:58,490
到底我们上浮实际执行起来又是怎么样执行的
108
00:03:58,490 --> 00:04:01,120
我的建议要科学合理安排票价
109
00:04:01,120 --> 00:04:02,000
达到错峰的目的
110
00:04:02,000 --> 00:04:03,919
达到客户出行体验好的目的
111
00:04:03,919 --> 00:04:06,210
达到运力合理安排的目的
112
00:04:06,210 --> 00:04:11,799
也能达到增加客户利用高铁的利用率
113
00:04:11,799 --> 00:04:13,349
别那么浪费了是吧
114
00:04:13,349 --> 00:04:14,710
有时候空空荡荡的
115
00:04:14,710 --> 00:04:15,289
没有人做
116
00:04:15,289 --> 00:04:17,449
这个时候还不用价格手段是吧
117
00:04:17,449 --> 00:04:20,028
那所以我们还得要科学合理的
118
00:04:20,028 --> 00:04:22,069
客观理性的看待这个事情
119
00:04:22,069 --> 00:04:23,649
当然我也是一家之言啦
120
00:04:23,649 --> 00:04:25,610
如果给我哎提建议
121
00:04:25,610 --> 00:04:27,850
还是要多考虑一下顾客
122
00:04:27,850 --> 00:04:29,470
多考虑一下客户
123
00:04:29,470 --> 00:04:32,540
客户咱们为客户
124
00:04:32,540 --> 00:04:36,420
古以呼今天的市场调整正常调整啊
125
00:04:36,420 --> 00:04:37,100
不要恐慌
126
00:04:37,100 --> 00:04:37,980
声音有点沙拉
127
00:04:37,980 --> 00:04:39,519
我们今天就讲到这里
128
00:04:39,519 --> 00:04:41,399
韩国跌了也该调整了
129
00:04:41,399 --> 00:04:42,560
再见
130
00:04:53,800 --> 00:04:55,339
你是北语音