1
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2026年一季度已经过去了
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中国工业产出高歌猛进
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出口顺差再创纪录
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但也有明显的弱项
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那就是消费
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今天主题会深入探讨
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产出与消费之间的强烈温差
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未来的方向
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以及思考普通人的境遇
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一内需的不足
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先看一组乘用车市场数据
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00:00:21,439 --> 00:00:22,638
2026年一季度
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全国乘用车累计零售422.6万辆
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00:00:25,399 --> 00:00:27,269
同比下降17.4%
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00:00:27,269 --> 00:00:28,589
其中新能源汽车
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一季度在国内销量只有200.6万辆
17
00:00:30,890 --> 00:00:32,869
同比下降23.8%
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需求的走弱和新能源车补贴的退场
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是导致汽车销量下降的最主要因素
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虽然乘用车特别是新能源汽车销量明显下降
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但尚未出现库存严重积压以及企业倒闭
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原因在于强劲的外需
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顶住了内需的压力
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新能源汽车出口达到95.4万辆
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同比大增120%
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消化了国内强大的产能
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基本实现了产销平衡
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不只是乘用车电器市场
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也遇到了需求下降的问题
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在2026年第一季度
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国内空调市场
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全渠道零售额同比下滑13.8%
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零售量下滑13.0%
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其中3月份下降了近20%
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行业预计
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二季度受同期高基数与终端疲软双重压制
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空调零售额跌幅预计将达到20%以上
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社会消费品零售总额数据
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3月份全国社会消费品零售总额
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4万1616亿元
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同比增长1.7%
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增速较一到2月放缓
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一到3月份
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社会消费品零售总额
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累计12万7695亿元
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00:01:31,030 --> 00:01:32,750
同比增长2.4%
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社龄的增长速度明显低于工业增速
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所以供大于求的情况是客观存在的
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看3月的分享会发现一个很明显的特征
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那就是必选消费表现稳定
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但可选消费表现较弱
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特别是车房相关的大件消费
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换句话说
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居民的消费趋势是保障基本的生活质量
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但不再大手笔
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通过可选消费去提升生活体验
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另一方面
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中国在2026年一季度的生产表现
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可谓非常亮眼
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无论是质还是量
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在2026年一季度
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全国规模以上工业增加值
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同比增长6.1%
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较2025年四季度加快了一点一个百分点
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一季度
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中国进出口总值首次在首季突破11万亿元
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达11.8
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4万亿元
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同比增长15%
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创下近5年来的最高增速
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其中电动车出口增长77.5%
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在东盟和拉美市场的渗透率大幅提升
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锂电池出口增长50.4%
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风力发电机组及零件增长45.2%
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在中国的工业生产中
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高新科技相关产品增速惊人
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与AI生产应用直接相关的
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电子专用材料和集成电路
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增加值分别飙升32.5%
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和49.4%
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三
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D打印设备产量增长54.0%
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工业机器人产量增长33.2%
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其他的传统优势行业如船舶
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机电产品也表现非常亮眼
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为什么这么强劲的生产和出口数据
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大多数人体感不明显呢
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反而感觉找工作难维持
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收入难
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内卷加剧
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原因很简单
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就好比你在富士康组装IPHONE工厂
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订单多到你加班加点都忙不完
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但你生产出来的精美昂贵的IPHONE并不是自己用
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因为自己买不起
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而是给了外面的消费者
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所以在这个场景中
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什么时候在工厂打工的你收入更高
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工作时间更短
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假期更多了
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什么时候就会有明显的积极体感了
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资本永远追求效率和利润
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在当下这个AI时代
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资方的底牌变得更多更强了
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也只有劳动法为普通人发声
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行政力量为普通人托底
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才能真正扭转
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让劳动者拥有基本的体面
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才能真正让需求得到新一轮的增长
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劳动法对企业的要求本身就比较基础
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加上真正遵守劳动法的只有外企
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普通打工人有多难就可想而知
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三托底与保障
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我个人不太喜欢刺激消费
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或者刺激内需这样的词汇
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因为每个人都向往更好的生活
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只要有需求
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有购买力
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同时没有其他后顾之忧
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消费自然就会增长
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中国有14亿人的巨大市场
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潜在规模超过美国加欧洲
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完全有能力消化自身的产能
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中金公司数据显示
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2024年
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中国家庭人均月收入低于1000元的人口为
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5.46亿人
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占全国人口38.7%
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其中零元546万人
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如五保户流浪汉等
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0~500元
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2.15亿人
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500~800元
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00:04:21,629 --> 00:04:22,848
2.02亿人
135
00:04:22,848 --> 00:04:24,069
800~1000元
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00:04:24,069 --> 00:04:25,279
1.24亿人
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仅仅这部分月收入低于1000元的人口总量
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就等于美国总人口的1.6倍
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也比欧盟27国加起来还要多
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去年中国在新能源汽车以及电器上的消费补贴
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使得这两类消费表现不错
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未来的补贴有理由更全面
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更无差异化
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而进一步改善社会保障与福利
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无论外部环境如何动荡
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都能够以变应万变
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我们假设一取消医保和养老金多轨制
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逐步探索全民免费医疗
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二将全国农村老人的养老金
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从现在的100到200每月提升到1000元
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每月
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只要做成这两件事中的其中一件
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内需绝对会迎来一轮爆发式增长
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前文提到
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今年一季度
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中国出口了超过95万辆新能源汽车
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同比增长120%
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填补了自身的销量下降
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但这个增长未必是可持续的
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因为外需是掌握在别人手里的
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其他市场随时都可以提高壁垒
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作为对比
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内需一旦培育起来
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就有很强的韧性
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届时中国坐拥自身更大更强的消费市场
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在与其他国家进行经贸博弈时
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也会拥有更多主动性和更强的筹码
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就像现在的美国一样
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中国生产能力极强
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但消费能力较弱
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这正是劳工待遇与社会托底的不足带来的
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如果托底
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再进一步
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假设一个退休农民或失业青年
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每个月能拿到1000元托底保障金
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两个人就是2000
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那么至少就不会饿死
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如果想过得好些
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那就去拼命打工
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如果要求不高也能活
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这必然减少劳动力
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市场上的内卷不再会出现
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工作就是辛苦
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工资就是低
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但你不想干
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有的是人要干的现象
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一个健康的社会
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应该允许有很大比例不爱奋斗的人
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同时保障他们的基本生存权
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四蜂巢理论
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当一个社会的需求在产出能力面前
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弱到一定程度时
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整体就更像是一个风潮
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在这个风潮中
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绝大多数参与者都是辛勤劳作的
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工蜂虽然辛苦
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但都只能换得少量赖以生存的蜂蜜
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无数工蜂拼命
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00:06:18,560 --> 00:06:20,980
最终产生数以吨为计的大量蜂蜜
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00:06:20,980 --> 00:06:22,699
但工蜂得到的蜂蜜太少
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导致蜂巢产出的绝大多数蜂蜜都被养蜂的人类
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享受了
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我们肉眼可见的
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无数因加班而灯火通明的写字楼
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无数价格高
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面积小的鸽子笼住宅
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都是人类蜂巢的具象化形态
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要在这个环境下过得好
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就是让自己这个工蜂的角色变得轻松一点
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退一步思考
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00:06:39,490 --> 00:06:41,550
也许生活本来应该是另一个样子
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对工蜂来说
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00:06:42,509 --> 00:06:45,209
蜂巢给他们不同阶段都设置了不同的具体任务
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这些任务往往都非常劳累
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但却不容置疑
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甚至还能让工蜂引以为豪
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比如买房按揭
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加班卷娃等等
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很多时候
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当我们思考如何让生活更好
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不能只反思是不是自己不够努力
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也不能光抱怨风潮或期待风潮的规则
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为自己而变更
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要先仔细想想
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自己是否已经深陷一套
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自己从未质疑过的PUA套路之中
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从2023年开始
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我在多则往期主题都分享了趋利避害
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内外兼修的生活方式
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具体来说就是投资全球优质资产
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享受中国物美价廉
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这样一来
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海外的通胀与科技创新
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与国内的物价通缩相叠加
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你的购买力是双重增长
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普通人也能赢两次
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再简单一点说
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美元是投资最香的货币
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人民币是消费最香的货币
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这个逻辑不是我发明的
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而是跨国企业的经营上已经被用了20多年
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比如无数跨国公司要在中国设厂
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离不开中国供应链
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同时又在美国等海外市场上市
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本质就是同时把中国物美价廉的生产要素
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和西方发达而成熟的资本市场
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没法治环境利用起来
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这与我们消费和投资的逻辑极为相似
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又比如无数的中国本地出口商
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从中国的工厂采购商品
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然后出口到美欧日等发达国家市场
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现在有了互联网和亚马逊
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FBA这样的分布式仓库
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外贸工作者可以仅通过一个人一台电脑
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在很短的时间内
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将100万人民币采购的中国产品
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以100万美元在美国售出
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这本质也是一边利用中国的物美价廉
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一边利用海外的强劲购买力
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跨国企业可以这么做
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我们普通个体难道就不能这么做吗
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我们过去说的趋利避害
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内外兼修
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不就是这样的操作吗
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在消费追上产出之前
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这条路径会持续有效
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你觉得中国什么时候能够
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欢迎在评论区说说你的看法
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视频最后分享一下我最近升级后的星球
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有了更多的精华内容
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更多的专属工具
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更多的观点验证
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欢迎感兴趣的朋友了解和加入
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如果你喜欢本期视频
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希望可以点赞关注
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支持一波
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这将对我有很大的帮助