怎么样获取高额利润

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今天来安大略帮着同事发货啊

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因为我们保健品不是做了一批货

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第一批就发完了吗

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第二批出来之后呢

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正好同事也加急

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我就发现一个问题啊

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兄弟们

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如果你想做生意啊

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一定要反人群

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什么叫反人群呢

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你举个例子啊

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比如说国内现在快递竞争非常激烈

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大家都苦哈哈的都不挣钱

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那这时候你怎么办呢

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比如说你从中国发美国

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你从中国发中国

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你从济南发北京这些地方不挣钱

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但你反过来你从美国发中国对吧

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你从海外发国内啊

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你从这个其他的全球啊

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别的国家去发

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比如说像极兔一样啊

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像极兔快递最小时候呢做国内亏了几百个亿啊

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但是他在东南亚呢一年挣个三到5亿美金

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什么概念呢

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一个印度尼西亚赚的钱

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比三通一达加起来赚的还多哈

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5亿美金啊

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说白了因为山东益达有可能都是亏钱的啊

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这里就是刚才发货的地方啊

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就是我要举这个例子是什么

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就是你在这个地方发货的

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我发现个问题啊

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供不应求

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就刚才我在这里排队啊

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排了大概得有10分钟

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然后那个那个营业员忙的啊

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基本上我看了看

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从我在那里半个多小时

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基本上连这是一个接一个啊

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那个发货的人排队啊

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这一会可能不忙了

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但是你看这个车很多啊

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这个车都是过来发货的

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各位这就是核心问题

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就是你同样做一个生意

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如果你当下的生意根本就不挣钱

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你能不能反过来想对吧

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你去哪里利润高

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这边发货的话

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我看从这个中呃

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美国发国内一公斤的话大概是十几美金吧

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哈12~15美金

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你看啊

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12~15美金什么概念呢

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我们国内比如说我从济南发江浙沪哈

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一公斤的话

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一块两块哈哈哈

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都是美金啊

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15就100块钱啊

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100块钱一公斤

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但估这一块钱两块钱一公斤

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有人说什么概念呢

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大概是十倍的

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不是十倍还是100倍的差距

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当然了

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这个是因为国际物流自然贵一点啊

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但是话又说回来

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你同样一个人

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同样一个人啊

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他就按照今天的发货量啊

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比如说我们这一单发货

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大概是6000~7000人民币啊

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他一天接十单

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至少十单我都不止啊

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得早上起来一会儿十单

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一会儿十单的话也要67万人民币啊

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那他一个人的一个人的销售额

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一天67万

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一年2000万

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各位啊

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这是一个小时啊

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哈哈一个小时还可能要倒班嘛

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就人家的一个店单人的产值是大概啊

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大概是2000万

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你在国内别说2000万了

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咱就按照国内的快递客单价三块钱

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那小件啊

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我发的都是小保健品吧

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小件嘛三块钱一单

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一天一个人200单不不得了了吧

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上海也得200单

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多少钱

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六百六百

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一个月多少

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你算算600的话

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一个月2万块钱

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那2万不到啊

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一年多少20多万

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人均产值20多万

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在美国是国内的人均产值的100倍啊

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这就是我给大家讲啊

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这个我每一次啊

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我每一次我在我每一次我在这个呵美国

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我看那些快递公司的时候啊

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我就感受特别深啊

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你看咱中国的这些公司人均产值

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无论代工厂

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无论是快递都是二三十万人民币

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然后在美国各位我就看了看沃尔玛超市狗

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人效非常高

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沃尔玛的话一年的话

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多少人

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你看看京东的人比沃尔玛人还要多

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人均产值至少差几十倍

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所以你千万不要说美国人懒啊

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他是效率高

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你也你也可以说是美呃

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人民币低估了

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但是实际上你最终利润你可以看一下

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利润差别太大了

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你知道不就为什么沃尔玛市值能够千亿美金哈

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但是呢这个国内的快递加起来

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物流加起来还没有人家这个一个人工资值钱

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你再看看顺丰啊

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顺丰的股价也是差不多打了个三折了吧对吧

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山东给大家加起来

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没有那个UPH或者非DEX是一家公司值钱

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所以这就是原因啊

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兄弟们

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这是什么原因呢

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就我们国内啊

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实际上大家都很累

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都很卷

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都很忙啊

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每个人都拼了命的去卷死别人

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累死自己

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但是呢你到了最后你才发现你所剩无几

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颗粒无收

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实际上你看我来美国时候

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我大部分时间我在思考啊

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我每天都在想

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我说怎么样做是能让一个事呢又简单是吧

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又容易做做出来

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结果这个呢是我现在每天苦思冥想的

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我一定不会说这个事很累啊

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不赚钱

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你看我现在做保健品

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就是啊保健保健品

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第一个呢我为什么要做高客单

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高附加值的

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第二个呢

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我为什么只服务一类人

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第三个呢

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我为什么要超过他们的期待

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那第四个呢

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就是为什么要做这种商业模式的闭环

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这些东西都是我经过深思熟虑

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因为美国的这些商业模式能活下来的公司啊

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你看cos狗cos狗走这个会员制啊

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商品的话都是加八个点

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九个点的毛利啊

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最后算下来只够覆盖运营成本的

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但是呢你看看cos狗它的市值多少钱呢

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5000亿美金对吧

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那当然了

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你说沃尔玛他走这个全品类模式啊

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市值多少万亿美金

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这是人家经过长时间验证啊

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然后把所有的这种不成功的案例呢

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都找出来之后

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最后呢形成了商业模式

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如果说哈我们要是能把事想明白

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实际上你也可以这么做啊

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就是以我现在的对商业的理解是什么呢

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就是并不是说现在这个经济不好啊

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或者说没有机会

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不是这样的啊

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就是你要找到差异化打法

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那昨天晚上我直播的时候

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我就给兄弟们分享一个啊

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美国的那个啊这个这个肉肠啊

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牛肉肠啊

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酸溜溜的下酒菜

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一年能卖10亿美金

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挣3亿美金

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各位你想想卖10亿美金

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挣3亿美金

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你在国内你做什么样的生意

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你能卖10亿挣3亿啊

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所以现在你的不亏钱就不错了

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各位这个就是我在思考

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我说以后的生意呢一定不是多从开始设计好

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商业模式

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一定是高客单价

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高附加值

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然后嘞低竞争

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对这个地竞争是你把那个门槛人为的提高

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你一定要超越竞争的价格哈

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就像我做啊

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我我的会员会员制VIP

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包括我讲这个投资财经一样的

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就是一定是高门槛高配价值对吧

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你就你你你你做你做超市

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你能给沃尔玛cost傅点灯吗

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啊国内的话只有胖东来给他用的

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胖东来能能做全球复制吗

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全国服制的不可能的

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各位你胖东来

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你只能在这个啊

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新乡如果cos个号码码

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看到你对面

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如果拿地的成本一样

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肯定活不下去的

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因为人家的商业模式

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人家你的超越服务价值是你的价格

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反正海底捞一样

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海底捞现在为啥不行了

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海底捞为啥现在哈股价一落千丈呀

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就你过去的时候

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你通过超越服务价值那个打法呢

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现在也走不通了哈

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因为大家呢也不吃你这一套了

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就是现在服务呢

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它不不仅仅是拼的这个简单的啊

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你说服务啊啊很差异化

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不是的

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各位服务包含很多种对吧

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比如说产品本身的口感差异啊

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再比如说这个啊你其他的一些差异

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单纯的靠价格

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单纯的靠一方面的服务是不够的

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所以呢兄弟们啊

234
00:06:53,060 --> 00:06:54,399
创业的话一定要想明白

235
00:06:54,399 --> 00:06:55,800
一定要走差异化路线

236
00:06:55,800 --> 00:06:56,939
不要时差

237
00:06:56,939 --> 00:06:58,399
不要辛苦啊

238
00:06:58,399 --> 00:06:59,810
只要辛苦不赚钱

239
00:06:59,810 --> 00:07:00,550
关了

240
00:07:00,550 --> 00:07:02,709
只要是干干的是吧

241
00:07:02,709 --> 00:07:03,620
又又又累

242
00:07:03,620 --> 00:07:04,420
又没有产值

243
00:07:04,420 --> 00:07:05,019
人效又很低

244
00:07:05,019 --> 00:07:05,939
关了对吧

245
00:07:05,939 --> 00:07:06,959
你停下来

246
00:07:06,959 --> 00:07:07,699
你去找

247
00:07:07,699 --> 00:07:09,740
好像我一样每天思考啊

248
00:07:09,740 --> 00:07:10,610
每天琢磨

249
00:07:10,610 --> 00:07:12,449
每天呢找牛逼的人交流

250
00:07:12,449 --> 00:07:16,160
然后呢在这个大脑的碰撞之中啊

251
00:07:16,160 --> 00:07:17,839
找到这种突发点啊

252
00:07:17,839 --> 00:07:18,439
突破口

253
00:07:18,439 --> 00:07:21,040
而不是单纯的厮杀内卷啊

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