人到中年只做减法发现使命

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从五点走到现在啊

2
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走了三个多小时

3
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终于走到我们小区了

4
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在美国确实离不开车

5
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你要出门不开车的话

6
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随随便便一走路就几个小时

7
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然后我今天我特别愿意逛一逛啊

8
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就是想跟大家分享一个逻辑

9
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就是你到中年之后呢

10
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你最重要的事就是你找到你20多岁时候

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那种心劲

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怎么样才能找到呢

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各位我讲讲我的经历啊

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我经常讲我创业的故事

15
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是前5年真的是不知疲倦

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每天睡俩小时

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然后呢到了一六到18年

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惯性让团队呢又从五个亿做八个亿

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然后为什么19年之后整个人耗没了呢

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因为你的惯性没了

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就是惯性没了之后

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心结也没了

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能量也没了

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其实我中间我说

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我上周当时就是因为想恢复一下元气

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因为确确实实干不动了

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确确实实拉不动了

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他不是谁的原因啊

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是一个是当时感受到行业红利啊

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包括平台红利没有之后啊

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整个经济都在下滑

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所以那个时候呢

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就下意识就知道自己根本拉不动

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但总是不甘心的嘛

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像今天很多人找我一样的

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我说实际上你要停下来

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一定要停下来

38
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就是你现在比如说你在亏损啊

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很多人啊业务在下滑

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然后人状态不好

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停下来就行了

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先来干嘛呢

43
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就找到你曾经的激情

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怎么样才能找到呢

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我给大家讲就做减法

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就是我举一个我我的案例啊

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就是从2018年的400个人砍到40个人啊

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这个决策呢其实很困难

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但是你必须这么干

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因为你想找到激情

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你就要聚焦

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你想聚焦

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你要把所有分散

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你经历的没有价值的东西全部砍掉

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然后你要砍的过程里面

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你就不能犹豫

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然后你怎么才做到砍呢

58
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就我这个方法啊

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就是你先不要看

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因为当你看到这个现实的时候啊

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你会纠结

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比如我的工厂我做了10年

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投了好几千万

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开发了很多模具啊

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还有很多人跟了很多年

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然后你每次在他们人群中的时候

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然后让大家一起想办法的时候

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各位你是得不到任何答案的

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一旦说OK大家一起想办法

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这时候你就进入一个混沌区啊

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每个人都说自己的无奈

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每个人都说自己很努力

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每个人说自己不是不是导致这个事情的根源

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但是没有一个人说我可以把这个事带出来

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就什么样的人

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你不能砍

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就是他说放心啊

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我有一个方法

79
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这个事呢可以出来啊

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我尽量大努力尝试

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如果你的项目里面没有这个人说这句话

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每个人都在找理由

83
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然后都在求自保的时候呢

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你要做的就是想把什么砍掉

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但是这个时候你要去想

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我大概在山里待了两年嘛

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我养了从22年开始哈

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就不去公司

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实际上我从19年之后没怎么去过公司啊

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但从22年开始

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我开始想明白了

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想明白之后呢

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就是啊每天都在琢磨我怎么样把这个事儿啊

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干净利索

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然后呢不留任何后患的解决掉

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就是你在思考的过程

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才是你能够解决方案最好的过程

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就像投资一样

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很多人说天高哎

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投资怎么怎么样

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但凡看我的视频

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看我的直播

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看我的分析哈

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能够入心的

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其实不可能亏钱的

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因为我对这个生意的理解哈确实比一般人要强

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原因是什么

108
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因为我做过各种类型的生意啊

109
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我也知道怎么样能赚到大钱

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我也知道怎么样会亏大钱

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因为我自己亏过大钱

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我也见过很多人亏过大钱哈

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我自己赚过大钱

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到现在总体还是赚钱的对吧

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我自己创业这16年

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总体没有哪一年亏的啊

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包括投资也是一样的

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总体一定是赚钱的

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只是说多少的问题

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但是呢我肯定知道这个事最终的解决方案

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一定是你去想怎么想呢

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就长时间的想像我一样

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我今天是吧

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三个小时的徒步

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这三个小时呢我是一边走路

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一边拍视频

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一边拍视频呢一边思考

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建议大家也这么干啊

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因为你刚开始想的时候

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你会感觉我靠这个事这么难呢

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然后你继续想把脑袋想破为止

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然后想到过程里面把东西写下来

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每次写一遍你的思路就清洗一遍

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然后再继续分享这个梳理的过程呢

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就是把你的这个决策框架形成的过程

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就像我现在投资为什么收益越来越快了啊

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就是人的这个能力提升

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他不是一个简单的线性

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它是一个指数级的啊

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就像这个AI一样啊

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你刚开始啊

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你比如说你像我大学毕业

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我一个月挣600块

144
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但是我创业的时候呢

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一天也可以挣到50万

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那再往后做产品

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做品牌的时候

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一个月可以赚3000万

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这个东西它就是一个指数级的

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因为你的能力指数极大

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像做投资一样

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我刚开始是吧

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可能一年几百万

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然后几千万

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然后接下来就过亿了

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其实这个原因就在于说

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随着你的思考的增加

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你对诗的理解它是指数级的上升

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指数级的深度

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但是你要记住一个逻辑哈

161
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就是你不要去找身边的人

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不如你的人

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你都不都要聊

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你要聊的话

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找一个身价十倍于你的人啊

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前提是他愿意跟你聊

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他接受你的价值观

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为什么十倍于你身价的人

169
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他能解决问题呢

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是因为第一个他经历过你的经历

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他第二个发动机他就走出来了

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第三个他的方法论呢其实和你是比较匹配的

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就比如说你今天你身价100万

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你找老段聊

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老段没给

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没法给你解决方案

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因为老段从第一天创业开始就打工

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皇帝就年薪千万

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然后后面创业就年年利润过亿

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所以说他的身价一直在啊1亿几10亿几百亿上

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他没法给你一个很具体的操作思路

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因为它其实是一个战略

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包括人才驱动型的公司

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人才驱动型个人

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我们不是我们都是什么战略战术

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一个人搞定

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像我一样

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我想不出来

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我得实施到今天也这样

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各位所以我这个活呢就是你要定好战略

191
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走走对路

192
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但你还得照好战术

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就是你得把十落地

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所以这种呢像我这种人其实栽的概率极小

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只说多少的问题

196
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但是呢我们这种起点注定了你

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你没法像老大一样

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老万当时他们从这个啊小霸王

199
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那时候十个人的工厂的时候

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是他就他就招来陈明勇了

201
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什么意思

202
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他是浙大的吧

203
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他给浙大老师打电话啊

204
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说你给我推荐几个好学生

205
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陈明勇审委那个时候就过去了

206
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各位你看你看拼多多

207
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也是我在2008年认识拼多多的时候

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拼多多

209
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那黄忠一讲嘛

210
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他们创业第一天开始

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老段呢就给他从OPPO里面调了几个浙大的同学

212
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然后又让浙大老师给他推荐

213
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所以实际上他们这种创业经历呢

214
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我们是永远无法复制的

215
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你像那些孤品品

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孤品品现在是这个拼多多的这个隐形CEO嘛

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护肤品品

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他就是现在的话实证了整个运动多的这个啊

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实操

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她就是黄忠的师妹哈

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在2006年就跟着黄忠一起创建了欧库哈

222
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然后呢就跟到现在

223
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说白了就是连这个毕业论文啊

224
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全这都是黄灯

225
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还有另外一个啊创创始合伙人签的

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这个时候我也知道

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所以呢你在这种体系里面

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我们是没有可能的

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我们招的人大概率不如我们

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我经常讲嘛

231
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我说在创业的时候都来过侏儒

232
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哪来到我公司面试

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为啥呢

234
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因为我打广告的时候

235
00:06:33,108 --> 00:06:33,848
我没有钱打

236
00:06:33,848 --> 00:06:37,000
我就在那个当时齐鲁人才网上免费打广告

237
00:06:37,000 --> 00:06:39,000
招来的人都是民办高校的

238
00:06:39,000 --> 00:06:40,920
所以你招惹人注定了你的生意

239
00:06:40,920 --> 00:06:42,798
你的人他只能这么干

240
00:06:42,798 --> 00:06:43,879
所以呢你当老板呢

241
00:06:43,879 --> 00:06:45,658
你的战略和战术要求都很高

242
00:06:45,658 --> 00:06:49,298
但是呢越小的企业越差的商业模式

243
00:06:49,298 --> 00:06:50,329
你能活下来

244
00:06:50,329 --> 00:06:52,490
对老板的能力要求考验越高

245
00:06:52,490 --> 00:06:54,689
所以大家永远不要羡慕这个顶尖的富豪

246
00:06:54,689 --> 00:06:55,589
几百几千亿

247
00:06:55,589 --> 00:06:56,529
就像我来到美国

248
00:06:56,529 --> 00:06:58,610
我就说为什么我的钱赚那么快呢

249
00:06:58,610 --> 00:06:59,990
英语实操能力

250
00:06:59,990 --> 00:07:03,370
我们中国同学啊都是名牌大学上市公司啊

251
00:07:03,370 --> 00:07:05,899
上来就是啊总监石油物之类的

252
00:07:05,899 --> 00:07:07,040
他们来到美国之后

253
00:07:07,040 --> 00:07:08,519
他们很难实操

254
00:07:08,519 --> 00:07:09,379
因为换了环境了

255
00:07:09,379 --> 00:07:10,040
我不一样

256
00:07:10,040 --> 00:07:11,019
我来的第一天

257
00:07:11,019 --> 00:07:13,180
我就是我的我的财富值就开始暴涨

258
00:07:13,180 --> 00:07:13,860
为什么

259
00:07:13,860 --> 00:07:16,970
因为我属于那种野狼级的战狼级的

260
00:07:16,970 --> 00:07:18,329
这种战狼是什么概念呢

261
00:07:18,329 --> 00:07:21,970
就是在一个烟碱地上是苟且偷生

262
00:07:21,970 --> 00:07:23,470
然后忽然来到大草原上

263
00:07:23,470 --> 00:07:25,009
你想想水草丰美

264
00:07:25,009 --> 00:07:25,850
你就是个马

265
00:07:25,850 --> 00:07:27,110
你跑的也越来越快

266
00:07:27,110 --> 00:07:29,649
但是我这种朋友他们不是他基于这种环境

267
00:07:29,649 --> 00:07:30,670
基于那个体系

268
00:07:30,670 --> 00:07:31,490
他成功的

269
00:07:31,490 --> 00:07:32,110
我不是

270
00:07:32,110 --> 00:07:33,589
我是完全基于个人啊

271
00:07:33,589 --> 00:07:35,970
基于这种完全是努力玩命啊

272
00:07:35,970 --> 00:07:36,629
想办法突破

273
00:07:36,629 --> 00:07:39,779
像苍蝇一样寻找这种亮光对吧

274
00:07:39,779 --> 00:07:43,370
这种其实是来到这个这种资源丰富点会更好

275
00:07:43,370 --> 00:07:45,089
所以今天如果说你是个小老板

276
00:07:45,089 --> 00:07:48,110
你恰恰去追夺大资源

277
00:07:48,110 --> 00:07:50,649
但如果说你是一个高级打工啊

278
00:07:50,649 --> 00:07:52,158
CEO反而呢你要小心

279
00:07:52,158 --> 00:07:54,439
就像我见到很多阿里的P8P9年薪百万的

280
00:07:54,439 --> 00:07:55,158
来到美国之后

281
00:07:55,158 --> 00:07:56,238
反而没有用武之地

282
00:07:56,238 --> 00:07:58,110
只能去跑五波打

283
00:07:58,110 --> 00:07:59,389
然后去餐馆啊

284
00:07:59,389 --> 00:08:00,110
做底层业务员

285
00:08:00,110 --> 00:08:01,790
为什么他没有做领导

286
00:08:01,790 --> 00:08:04,250
一我们是天天都0~1

287
00:08:04,250 --> 00:08:06,569
包括今天我都投资完全0~1

288
00:08:06,569 --> 00:08:08,970
所以呢如果你是个小老板呢

289
00:08:08,970 --> 00:08:11,430
你不要担心说你十几年过去了啊

290
00:08:11,430 --> 00:08:12,410
你的激情上市了

291
00:08:12,410 --> 00:08:13,149
你不赚钱了

292
00:08:13,149 --> 00:08:14,329
你就哈苦闷

293
00:08:14,329 --> 00:08:15,889
不用你就停下来

294
00:08:15,889 --> 00:08:16,569
让我一样

295
00:08:16,569 --> 00:08:17,889
就是调整两年

296
00:08:17,889 --> 00:08:18,889
这两年不是躺平啊

297
00:08:18,889 --> 00:08:20,170
这两年是做总结

298
00:08:20,170 --> 00:08:21,170
做复盘做减法

299
00:08:21,170 --> 00:08:24,680
各位就是我在讲一个就特别重要的做减法

300
00:08:24,680 --> 00:08:27,930
你要把身边所有拖你后腿的人全部砍掉

301
00:08:27,930 --> 00:08:29,430
我经常讲那个螃蟹效应

302
00:08:29,430 --> 00:08:31,410
就是你是一个螃蟹往外爬的时候

303
00:08:31,410 --> 00:08:33,850
只要盆里有那种同类的人

304
00:08:33,850 --> 00:08:34,950
他一定会拉下来

305
00:08:34,950 --> 00:08:36,850
就像我在创业这十几年一样

306
00:08:36,850 --> 00:08:39,759
就是我从2019年开始闭关

307
00:08:39,759 --> 00:08:41,589
22年开始在山里待了两年

308
00:08:41,589 --> 00:08:42,568
干嘛做减法

309
00:08:42,568 --> 00:08:43,149
不戒

310
00:08:43,149 --> 00:08:44,168
我先戒烟

311
00:08:44,168 --> 00:08:45,568
所有抽烟的我一概不戒

312
00:08:45,568 --> 00:08:46,629
我这个生意宁可不做

313
00:08:46,629 --> 00:08:47,769
不见第二个

314
00:08:47,769 --> 00:08:50,529
所有的啊投资回报率极差的生意全部砍掉

315
00:08:50,529 --> 00:08:51,610
所有的好

316
00:08:51,610 --> 00:08:52,870
我不想见的人全部砍掉

317
00:08:52,870 --> 00:08:54,529
我把我身边的这些人

318
00:08:54,529 --> 00:08:56,450
原来的步步高同事老同学

319
00:08:56,450 --> 00:08:57,730
老朋友全部砍掉

320
00:08:57,730 --> 00:08:58,620
90%

321
00:08:58,620 --> 00:08:59,519
全部砍掉

322
00:08:59,519 --> 00:09:00,419
以至于我到美国

323
00:09:00,419 --> 00:09:01,559
你看我天天一个人

324
00:09:01,559 --> 00:09:03,620
我从2年开始就一个人一个人爬山

325
00:09:03,620 --> 00:09:04,200
爬两年

326
00:09:04,200 --> 00:09:05,899
在山里一呆呆十个小时

327
00:09:05,899 --> 00:09:08,070
然后一个人就在想

328
00:09:08,070 --> 00:09:10,190
然后直播拍视频写文章

329
00:09:10,190 --> 00:09:12,730
各位我从2年到现在这4年啊

330
00:09:12,730 --> 00:09:15,539
3年多4年基本上就一个人这么过来的

331
00:09:15,539 --> 00:09:18,659
所以呢你发现没有一个人不但走的很远

332
00:09:18,659 --> 00:09:19,879
而且走的很快

333
00:09:19,879 --> 00:09:21,299
团队什么叫团队呢

334
00:09:21,299 --> 00:09:22,039
价值观一致

335
00:09:22,039 --> 00:09:22,899
能力互补

336
00:09:22,899 --> 00:09:23,840
目标一致

337
00:09:23,840 --> 00:09:24,759
这叫团队

338
00:09:24,759 --> 00:09:26,059
其他的都是团伙

339
00:09:26,059 --> 00:09:27,240
没有任何价值

340
00:09:27,240 --> 00:09:28,960
所以呢你能想不到我这句话

341
00:09:28,960 --> 00:09:31,240
你现在开始呢一边做减法

342
00:09:31,240 --> 00:09:34,480
一边呢去自己向我一样呢

343
00:09:34,480 --> 00:09:35,820
就是边走路边思考

344
00:09:35,820 --> 00:09:37,240
边输入边输出

345
00:09:37,240 --> 00:09:40,419
然后这个过程呢就像一个一滩死水

346
00:09:40,419 --> 00:09:43,969
我们这趟死水呢已经积累了很多的污垢

347
00:09:43,969 --> 00:09:46,559
然后呢你先把死水排出去

348
00:09:46,559 --> 00:09:47,600
放空它

349
00:09:47,600 --> 00:09:49,820
再把活水引进来盘活它

350
00:09:49,820 --> 00:09:51,340
然后通过反复的循环

351
00:09:51,340 --> 00:09:53,779
你这滩水呢就吸引了越来越多的鱼

352
00:09:53,779 --> 00:09:55,328
这是我这个做法

353
00:09:55,328 --> 00:09:57,828
实际上我做IP我就是一个新型都难的

354
00:09:57,828 --> 00:10:00,989
我基本上上市公司的顶尖的互联网的啊

355
00:10:00,989 --> 00:10:01,929
美国科技的

356
00:10:01,929 --> 00:10:03,730
他们的产品经理都在我群里面

357
00:10:03,730 --> 00:10:05,809
然后呢我跟他们聊啊

358
00:10:05,809 --> 00:10:07,350
我一边输入一边输出

359
00:10:07,350 --> 00:10:08,830
吸引更多的牛逼的人过来

360
00:10:08,830 --> 00:10:10,509
这个闭环打通了之后呢

361
00:10:10,509 --> 00:10:12,289
我基本上亏的概率极低了

362
00:10:12,289 --> 00:10:16,029
因为我能拿到比别人更快更准更及时的信息

363
00:10:16,029 --> 00:10:17,409
而且我能更快的加工

364
00:10:17,409 --> 00:10:18,879
而且我身边的人越来越强

365
00:10:18,879 --> 00:10:20,360
随着我的财富值增加

366
00:10:20,360 --> 00:10:22,299
我身边的人越来越水平高了

367
00:10:22,299 --> 00:10:23,259
所以各位

368
00:10:23,259 --> 00:10:26,480
如果你能把我这个方法能够用上来

369
00:10:26,480 --> 00:10:27,580
我敢打赌

370
00:10:27,580 --> 00:10:28,940
到了中年之后呢

371
00:10:28,940 --> 00:10:30,970
他一定是二次攀升

372
00:10:30,970 --> 00:10:31,950
所以你们可以看一本书

373
00:10:31,950 --> 00:10:33,190
叫人类星光闪耀时

374
00:10:33,190 --> 00:10:34,070
他讲了一句话

375
00:10:34,070 --> 00:10:36,590
他说最幸运的人到中年

376
00:10:36,590 --> 00:10:39,389
最幸运的莫过于找到了自己的使命

377
00:10:39,389 --> 00:10:41,490
各位自己的热爱

378
00:10:41,490 --> 00:10:42,289
自己的使命

379
00:10:42,289 --> 00:10:44,049
重新激发自己的内心

380
00:10:44,049 --> 00:10:47,379
这才是人民最幸福最快乐的事啊

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