苹果降低佣金利好游戏公司

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苹果商店的佣金从30%

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00:00:03,100 --> 00:00:05,049
现在降到了25%

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00:00:05,049 --> 00:00:06,290
那为什么降佣金呢

4
00:00:06,290 --> 00:00:07,030
我看了一下啊

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00:00:07,030 --> 00:00:07,610
原因啊

6
00:00:07,610 --> 00:00:09,830
就是因为欧洲和日本啊立法了

7
00:00:09,830 --> 00:00:12,390
对苹果呢发起了反垄断调查

8
00:00:14,710 --> 00:00:17,449
所以这是一个是吧被动的原因

9
00:00:17,449 --> 00:00:18,710
当然还有一个主动原因是什么呢

10
00:00:18,710 --> 00:00:20,539
就是谷歌啊

11
00:00:20,539 --> 00:00:23,969
谷歌play呢在海外从30%的抽用呢

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00:00:23,969 --> 00:00:25,109
现在调到了20%

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00:00:25,109 --> 00:00:26,750
相当于现在苹果比安卓

14
00:00:26,750 --> 00:00:29,059
比谷歌play还要贵5%

15
00:00:29,059 --> 00:00:31,460
我以为这个数据啊已经够多了啊

16
00:00:31,460 --> 00:00:32,939
直接拿二三十%

17
00:00:32,939 --> 00:00:34,600
是销售额的二三十%啊

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00:00:34,600 --> 00:00:36,369
那利润来讲可能七八十%

19
00:00:36,369 --> 00:00:37,670
这一降佣金呢

20
00:00:37,670 --> 00:00:40,850
就让腾讯的利润收入呢

21
00:00:40,850 --> 00:00:43,590
增加了30到50亿净利润啊

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00:00:43,750 --> 00:00:47,250
但是我看了看国内的安卓机的扣费多少呢

23
00:00:47,250 --> 00:00:48,509
50%

24
00:00:48,509 --> 00:00:50,170
这还不算通道费

25
00:00:50,170 --> 00:00:51,590
算上通道费的话

26
00:00:51,590 --> 00:00:54,030
安卓机扣55%

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00:00:54,030 --> 00:00:55,409
就针对游戏厂家啊

28
00:00:55,409 --> 00:00:56,210
现在什么概念呢

29
00:00:56,210 --> 00:00:57,170
你是游戏的开发者

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00:00:57,170 --> 00:00:58,670
如果你在啊

31
00:00:58,670 --> 00:01:00,950
华为小米VIVOOPPO荣耀上架

32
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你每卖100万有55万让安卓机拿走了

33
00:01:05,239 --> 00:01:06,280
太恐怖了啊

34
00:01:06,280 --> 00:01:08,000
但是谷歌play在海外的话

35
00:01:08,000 --> 00:01:09,000
他扣多少呢

36
00:01:09,000 --> 00:01:10,540
扣二十一百万%

37
00:01:10,540 --> 00:01:11,780
只给安卓20万

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00:01:11,780 --> 00:01:13,299
而且呢还有一点呢

39
00:01:13,299 --> 00:01:16,120
安卓机这一次并没有降价

40
00:01:16,120 --> 00:01:17,579
依然还是55%

41
00:01:18,599 --> 00:01:22,280
所以这个大家知道这个在国内啊

42
00:01:22,280 --> 00:01:23,719
这游戏利润有多高嘛

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00:01:23,719 --> 00:01:25,680
但是苹果降了佣金之后

44
00:01:25,680 --> 00:01:28,799
那利好利差呢肯定对这种游戏厂家肯定是好

45
00:01:28,799 --> 00:01:30,189
那五个点纯利增加

46
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对这种20%村里的这个由于厂家来讲

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00:01:33,620 --> 00:01:36,500
这一下子增加了25%左右的净利润

48
00:01:36,500 --> 00:01:38,000
那尤其是日子好过了

49
00:01:38,000 --> 00:01:39,219
那利差的是什么呢

50
00:01:39,219 --> 00:01:40,480
那苹果的费用少了

51
00:01:40,480 --> 00:01:41,280
但费用少之后

52
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它好处它的生态繁荣了

53
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比如说更多的这个ROOS开发者呢

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会拥入苹果这个平台

55
00:01:47,030 --> 00:01:48,129
那坏处是什么嘞

56
00:01:48,129 --> 00:01:50,209
那安卓机今年更倒霉了

57
00:01:50,209 --> 00:01:52,609
他为啥一个是苹果手机的价格

58
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苹果手机的价格没涨

59
00:01:54,290 --> 00:01:55,180
还在降

60
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那第二个呢它的过道费啊还在降

61
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那现在算下来

62
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你安卓的旗舰机啊

63
00:02:02,140 --> 00:02:04,430
和苹果的普通款啊

64
00:02:04,430 --> 00:02:05,650
硬件价格差不多

65
00:02:05,650 --> 00:02:07,150
软件服务费还要少

66
00:02:07,150 --> 00:02:08,899
那大家谁还买安卓干嘛呢

67
00:02:08,899 --> 00:02:10,299
所以这就是一个很有意思啊

68
00:02:10,299 --> 00:02:11,258
就是这生态的问题啊

69
00:02:11,258 --> 00:02:13,558
为什么苹果还要安卓

70
00:02:13,558 --> 00:02:16,259
他们就能够做到这么低的费率

71
00:02:16,259 --> 00:02:17,439
利润还这么高

72
00:02:17,439 --> 00:02:20,259
那我们国内的一些手机厂家是吧

73
00:02:20,259 --> 00:02:22,580
然后呢过路过桥费这么贵

74
00:02:22,580 --> 00:02:23,960
那小米呢还要叫嚣

75
00:02:23,960 --> 00:02:24,960
只有五个点的利润呢

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这是什么原因呢

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有知道的兄弟们可以探讨一下啊

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